Groceries and convenience · County · New Mexico
Grocery and convenience stores in Sierra County, NM
Competitor counts, household spending and official business counts for grocery and convenience stores in Sierra County, NM, set against other counties and the U.S.
Groundwork market score · out of 100
Score 33 out of 100: Lower middle
Ranked #1,845 of 2,402 scored counties
#19 of 25 scored counties in New Mexico
- Listings
- 9
- 4 chain locations (44%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $26.7M
- On groceries · $4,914 a household
- Spending per listing
- $3M
- 12% below the U.S.
- Listings per 10k households
- 16.5
- 12% below the U.S.
- Population, 2025
- 11,395
- −1.4% since 2020
See the grocery and convenience stores around any address in Sierra County
The site report maps the grocery and convenience stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Sierra County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Sierra County scores 33 (lower middle) on the Groundwork market score for grocery and convenience stores, ranking #1,845 of 2,402 scored counties and #19 of 25 scored counties in New Mexico. That puts it in the bottom quarter of counties.
Map listings as of September 2026 show 9 grocery and convenience stores in Sierra County. Of those, 4 are chain locations, or 44%, against 42% across the U.S. Per 10,000 households, that is 16.5, 12% below the U.S. rate of 18.7.
Household spending on groceries in Sierra County comes to about $26.7M a year: $4,914 per household, 22% below the U.S. average. Spread across 9 grocery and convenience stores, that is $3M per store, 12% below the U.S. figure of $3.4M.
There is no official count of businesses with payroll classed as grocery and convenience stores in Sierra County: counts under 3 aren’t published. Population estimates put the population change in Sierra County from 2020 to 2025 at −1.4%, against +3.1% for the U.S.
How Sierra County compares
The same measures for New Mexico and the whole U.S. Spending per listing divides a year of household spending on all groceries by the grocery and convenience stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Sierra County | New Mexico | U.S. |
|---|---|---|---|
| Listings per 10k households | 16.5 | 16.2 | 18.7 |
| Spending per listing | $3M | $3.5M | $3.4M |
| Households per official establishment | n/a | 2,888 | 1,293 |
| Official establishment growth, 2019–2023 | n/a | +2.8% | +7.2% |
| Population growth, 2020–2025 | −1.4% | +0.3% | +3.1% |
| Spending per household on groceries | $4,914 | $5,673 | $6,319 |
| Median household income | $41,600 | $64,059 | $80,734 |
| Groundwork market score | 33 | 52 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 0Businesses with no payroll
- Map listings, September 2026
- 94 chain locations
- Listings at the U.S. rate for this spending
- 8The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as grocery and convenience stores in Sierra County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Sierra County
- Population, 2025 estimate
- 11,395−1.4% since 2020
- Households
- 5,440
- Median age
- 53.9
- Homes lived in by their owners
- 72%
- Vehicles per household
- 1.7
- Land area
- 4,181 sq. mi.
- People per square mile
- 3
- Median household income
- $41,600+39.8% vs. 2015–2019, before inflation
- Average household income
- $54,369
- Median home value
- $152,600
- Jobs located here
- 3,194
- Daytime population
- 10,971Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Sierra County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the grocery and convenience stores on map listings by name and distance.
Or open the report at the center of Sierra County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGrocery and convenience stores across New Mexico
Every New Mexico market ranked →The highest-scoring counties in New Mexico for grocery and convenience stores, numbered among those based in New Mexico, with Sierra County marked.
Top counties in New Mexico
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sandoval County, NM | 92 | 52 | 9.1 | $6.8M | +6.9% | #29 of 2,402 |
| 2Los Alamos County, NM | 80 | 10 | 12.1 | $6.1M | 0.0% | #175 of 2,402 |
| 3Valencia County, NM | 79 | 36 | 13.1 | $4.2M | +7.2% | #203 of 2,402 |
| 4Santa Fe County, NM | 74 | 114 | 16.1 | $3.8M | +1.2% | #324 of 2,402 |
| 5Bernalillo County, NM | 71 | 349 | 12.2 | $4.8M | −1.4% | #405 of 2,402 |
| 6Torrance County, NM | 71 | 7 | 11.6 | $4.7M | +6.9% | #406 of 2,402 |
| 7Doña Ana County, NM | 70 | 124 | 14.6 | $3.7M | +4.1% | #439 of 2,402 |
| 8Rio Arriba County, NM | 64 | 18 | 11.5 | $4.8M | −1.0% | #617 of 2,402 |
| 9Otero County, NM | 62 | 44 | 18.0 | $3M | +3.7% | #722 of 2,402 |
| 10Eddy County, NM | 62 | 51 | 21.6 | $2.7M | +0.3% | #735 of 2,402 |
| 19Sierra County, NM | 33 | 9 | 16.5 | $3M | −1.4% | #1,845 of 2,402 |
Other business types in Sierra County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
- Grocery and convenience stores33
- Grocery stores
- Convenience stores15
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many grocery and convenience stores are in Sierra County, NM?
There are 9 grocery and convenience stores on map listings in Sierra County as of September 2026. 4 of them (44%) are chain locations. The listings count grocery, convenience and specialty food stores. No official count is published for grocery and convenience stores in Sierra County: counts under 3 are left out.
How much do households in Sierra County, NM spend on groceries?
About $26.7M a year, or $4,914 per household. That is 22% below the U.S. average (an index of 78, where 100 is the U.S. average). Spread across the 9 grocery and convenience stores on map listings, it comes to $3M per store. It is estimated from the incomes of the 5,440 households in Sierra County and national spending patterns by income.
How does Sierra County, NM compare with the U.S. for grocery and convenience stores?
Sierra County has 16.5 grocery and convenience stores per 10,000 households, 12% below the U.S. rate of 18.7. Spending per store is $3M, 12% below the U.S. figure of $3.4M. At the national ratio of grocery and convenience stores to household spending, Sierra County would have about 8, against 9 on map listings.
How fast is Sierra County, NM growing?
Population estimates put Sierra County at 11,395 people in 2025, down 1.4% since 2020, against +3.1% for the U.S. It has 5,440 households. Median household income in Sierra County is $41,600, 48% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 39.8%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Sierra County scores 33 for grocery and convenience stores (lower middle), #1,845 of 2,402 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Sierra County. It maps the grocery and convenience stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for grocery and convenience stores · All 56 business types in Sierra County
Screening a site or an acquisition in Sierra County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Sierra County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.