Auto · County · New Mexico
Gas stations in McKinley County, NM
Competitor counts, household spending and official business counts for gas stations in McKinley County, NM, set against other counties and the U.S.
Groundwork market score · out of 100
Score 6 out of 100: Very low
Ranked #2,355 of 2,358 scored counties
#25 of 25 scored counties in New Mexico
- Listings
- 78
- 58 chain locations (74%)
- Official establishments
- 44
- −4.3% since 2019
- Household spending a year
- $53.7M
- On gasoline and other fuels · $2,515 a household
- Spending per listing
- $689K
- 71% below the U.S.
- Listings per 10k households
- 36.5
- 3.4 times the U.S.
- Population, 2025
- 68,119
- −6.1% since 2020
See the gas stations around any address in McKinley County
The site report maps the gas stations on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of McKinley County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
McKinley County scores 6 (very low) on the Groundwork market score for gas stations, ranking #2,355 of 2,358 scored counties and #25 of 25 scored counties in New Mexico. That puts it in the bottom quarter of counties.
At $2,515 per household (3% below the U.S. average), households in McKinley County spend about $53.7M a year on gasoline and other fuels. That works out to $689K per station, 71% below the U.S. figure of $2.4M.
There are 78 gas stations on map listings in McKinley County as of September 2026. Chain locations make up 74% of them, against 84% across the U.S. That comes to 36.5 for every 10,000 households, 3.4 times the U.S. rate of 10.9.
The official count of businesses with payroll classed as gasoline stations in McKinley County was 44 in 2023, down 4.3% from 2019. That is one for every 485 households, against one for every 1,184 across the U.S. Between 2020 and 2025, the population of McKinley County declined 6.1%, against +3.1% for the U.S.
How McKinley County compares
The same measures for New Mexico and the whole U.S. Spending per listing divides a year of household spending on all gasoline and other fuels by the gas stations counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | McKinley County | New Mexico | U.S. |
|---|---|---|---|
| Listings per 10k households | 36.5 | 14.0 | 10.9 |
| Spending per listing | $689K | $1.9M | $2.4M |
| Households per official establishment | 485 | 1,067 | 1,184 |
| Official establishment growth, 2019–2023 | −4.3% | −6.7% | −3.1% |
| Population growth, 2020–2025 | −6.1% | +0.3% | +3.1% |
| Spending per household on gasoline and other fuels | $2,515 | $2,676 | $2,595 |
| Median household income | $47,668 | $64,059 | $80,734 |
| Groundwork market score | 6 | 33 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 46 → 44−4.3% over the period
- Employees, 2023
- 564
- Annual payroll, 2023
- $17.3M
- One-person businesses, 2023
- 0Businesses with no payroll
- Map listings, September 2026
- 7858 chain locations
- Listings at the U.S. rate for this spending
- 23The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as gasoline stations in McKinley County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in McKinley County
- Population, 2025 estimate
- 68,119−6.1% since 2020
- Households
- 21,353
- Median age
- 35.0
- Homes lived in by their owners
- 70%
- Vehicles per household
- 1.8
- Land area
- 5,451 sq. mi.
- People per square mile
- 13
- Median household income
- $47,668+40.9% vs. 2015–2019, before inflation
- Average household income
- $62,961
- Median home value
- $78,700
- Jobs located here
- 19,649
- Daytime population
- 70,240Residents who don’t work, plus everyone whose job is here
Looking at a specific site in McKinley County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gas stations on map listings by name and distance.
Or open the report at the center of McKinley County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGas stations across New Mexico
Every New Mexico market ranked →The highest-scoring counties in New Mexico for gas stations, numbered among those based in New Mexico, with McKinley County marked.
Top counties in New Mexico
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sandoval County, NM | 84 | 50 | 8.8 | $3.4M | +6.9% | #86 of 2,358 |
| 2Valencia County, NM | 83 | 23 | 8.3 | $3.7M | +7.2% | #91 of 2,358 |
| 3Los Alamos County, NM | 73 | 6 | 7.3 | $3.9M | 0.0% | #314 of 2,358 |
| 4Doña Ana County, NM | 73 | 59 | 7.0 | $3.8M | +4.1% | #315 of 2,358 |
| 5Santa Fe County, NM | 70 | 49 | 6.9 | $3.8M | +1.2% | #395 of 2,358 |
| 6Bernalillo County, NM | 60 | 223 | 7.8 | $3.2M | −1.4% | #733 of 2,358 |
| 7Rio Arriba County, NM | 54 | 23 | 14.7 | $2.1M | −1.0% | #993 of 2,358 |
| 8Otero County, NM | 53 | 34 | 13.9 | $1.9M | +3.7% | #1,036 of 2,358 |
| 9Taos County, NM | 50 | 25 | 16.1 | $1.8M | +0.3% | #1,169 of 2,358 |
| 10Torrance County, NM | 39 | 22 | 36.4 | $899K | +6.9% | #1,650 of 2,358 |
| 25McKinley County, NM | 6 | 78 | 36.5 | $689K | −6.1% | #2,355 of 2,358 |
Other business types in McKinley County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gas stations are in McKinley County, NM?
As of September 2026, map listings count 78 gas stations in McKinley County. 58 of them (74%) are chain locations. The listings count gas stations. Official counts show 44 businesses with payroll classed as gasoline stations in 2023, down 4.3% from 2019.
How much do households in McKinley County, NM spend on gasoline and other fuels?
About $53.7M a year, or $2,515 per household. That is 3% below the U.S. average (an index of 97, where 100 is the U.S. average). Spread across the 78 gas stations on map listings, it comes to $689K per station. It is estimated from the incomes of the 21,353 households in McKinley County and national spending patterns by income.
How does McKinley County, NM compare with the U.S. for gas stations?
McKinley County has 36.5 gas stations per 10,000 households, 3.4 times the U.S. rate of 10.9. Spending per station is $689K, 71% below the U.S. figure of $2.4M. At the U.S. ratio of gas stations to household spending, McKinley County would have about 23, against 78 on map listings. There is one business with payroll in the industry for every 485 households, against one for every 1,184 across the U.S. The official count fell 4.3% from 2019 to 2023, against −3.1% for the U.S.
How fast is McKinley County, NM growing?
Population estimates put McKinley County at 68,119 people in 2025, down 6.1% since 2020, against +3.1% for the U.S. It has 21,353 households. Median household income in McKinley County is $47,668, 41% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 40.9%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. McKinley County scores 6 for gas stations (very low), #2,355 of 2,358 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in McKinley County. It maps the gas stations on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gas stations · All 56 business types in McKinley County
Screening a site or an acquisition in McKinley County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of McKinley County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.