Groundwork

Clothing and laundry · County · New Mexico

Clothing, shoe and laundry businesses in McKinley County, NM

Competitor counts, household spending and official business counts for clothing, shoe and laundry businesses in McKinley County, NM, set against other counties and the U.S.

Groundwork market score · out of 100

Score 5 out of 100: Very low

Ranked #2,205 of 2,210 scored counties
#22 of 22 scored counties in New Mexico

Listings
71
20 chain locations (28%)
Official establishments
27
0.0% since 2019
Household spending a year
$30.3M
On clothing, shoes and related services · $1,419 a household
Spending per listing
$427K
52% below the U.S.
Listings per 10k households
33.3
43% above the U.S.
Population, 2025
68,119
−6.1% since 2020

See the clothing, shoe and laundry businesses around any address in McKinley County

The site report maps the clothing, shoe and laundry businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of McKinley County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

The Groundwork market score for clothing, shoe and laundry businesses in McKinley County is 5 (very low), #2,205 of 2,210 scored counties and #22 of 22 scored counties in New Mexico. That puts it in the bottom quarter of counties.

As of September 2026, map listings count 71 clothing, shoe and laundry businesses in McKinley County. Chain locations make up 28% of them, against 37% across the U.S. That comes to 33.3 for every 10,000 households, 43% above the U.S. rate of 23.3.

At $1,419 per household (31% below the U.S. average), households in McKinley County spend about $30.3M a year on clothing, shoes and related services. That works out to $427K per business, 52% below the U.S. figure of $880K.

The official count of businesses with payroll classed as clothing and shoe stores, laundromats and dry cleaners in McKinley County was 27 in 2023, unchanged from 2019. That is one for every 791 households, against one for every 1,008 across the U.S. Between 2020 and 2025, the population of McKinley County declined 6.1%, against +3.1% for the U.S.

How McKinley County compares

The same measures for New Mexico and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing, shoe and laundry businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Clothing, shoes and laundry in McKinley County, NM compared with New Mexico and the U.S.
MeasureMcKinley CountyNew MexicoU.S.
Listings per 10k households33.322.323.3
Spending per listing$427K$739K$880K
Households per official establishment7911,2751,008
Official establishment growth, 2019–20230.0%−12.4%−12.0%
Population growth, 2020–2025−6.1%+0.3%+3.1%
Spending per household on clothing, shoes and related services$1,419$1,645$2,055
Median household income$47,668$64,059$80,734
Groundwork market score526

Official counts and lending

Businesses

Official establishments, 2019 to 2023
27 → 270.0% over the period
Employees, 2023
331
Annual payroll, 2023
$5.8M
One-person businesses, 2023
11Businesses with no payroll
Map listings, September 2026
7120 chain locations
Listings at the U.S. rate for this spending
34The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as clothing and shoe stores, laundromats and dry cleaners in McKinley County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in McKinley County

Population, 2025 estimate
68,119−6.1% since 2020
Households
21,353
Median age
35.0
Homes lived in by their owners
70%
Vehicles per household
1.8
Land area
5,451 sq. mi.
People per square mile
13
Median household income
$47,668+40.9% vs. 2015–2019, before inflation
Average household income
$62,961
Median home value
$78,700
Jobs located here
19,649
Daytime population
70,240Residents who don’t work, plus everyone whose job is here

Looking at a specific site in McKinley County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing, shoe and laundry businesses on map listings by name and distance.

Or open the report at the center of McKinley County. Signed out, you see a blurred preview; on an account, each report is one action.

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Clothing, shoes and laundry across New Mexico

Every New Mexico market ranked →

The highest-scoring counties in New Mexico for clothing, shoe and laundry businesses, numbered among those based in New Mexico, with McKinley County marked.

Top counties in New Mexico

Counties in New Mexico ranked for clothing, shoe and laundry businesses by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Sandoval County, NM87427.4$2.5M+6.9%#45 of 2,210
2Valencia County, NM613412.3$1.3M+7.2%#675 of 2,210
3Otero County, NM563213.1$1.2M+3.7%#868 of 2,210
4Rio Arriba County, NM541710.9$1.4M−1.0%#934 of 2,210
5Doña Ana County, NM5211013.0$1.2M+4.1%#1,046 of 2,210
6Eddy County, NM374619.5$902K+0.3%#1,619 of 2,210
7Luna County, NM351617.3$767K−0.2%#1,695 of 2,210
8San Miguel County, NM291512.6$1.1M−3.2%#1,863 of 2,210
9Roosevelt County, NM291418.8$762K−2.8%#1,870 of 2,210
10Sierra County, NM27712.9$1M−1.4%#1,913 of 2,210
22McKinley County, NM57133.3$427K−6.1%#2,205 of 2,210

Other business types in McKinley County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many clothing, shoe and laundry businesses are in McKinley County, NM?

McKinley County has 71 clothing, shoe and laundry businesses on map listings as of September 2026. 20 of them (28%) are chain locations. The listings count clothing, shoe and jewelry stores, laundromats and dry cleaners. Official counts show 27 businesses with payroll classed as clothing and shoe stores, laundromats and dry cleaners in 2023, unchanged from 2019. Official counts list 11 one-person businesses without payroll.

How much do households in McKinley County, NM spend on clothing, shoes and related services?

About $30.3M a year, or $1,419 per household. That is 31% below the U.S. average (an index of 69, where 100 is the U.S. average). Spread across the 71 clothing, shoe and laundry businesses on map listings, it comes to $427K per business. It is estimated from the incomes of the 21,353 households in McKinley County and national spending patterns by income.

How does McKinley County, NM compare with the U.S. for clothing, shoe and laundry businesses?

McKinley County has 33.3 clothing, shoe and laundry businesses per 10,000 households, 43% above the U.S. rate of 23.3. Spending per business is $427K, 52% below the U.S. figure of $880K. At the national ratio of clothing, shoe and laundry businesses to household spending, McKinley County would have about 34, against 71 on map listings. There is one business with payroll in the industry for every 791 households, against one for every 1,008 across the U.S. The official count held level from 2019 to 2023, against −12.0% for the U.S.

How fast is McKinley County, NM growing?

Population estimates put McKinley County at 68,119 people in 2025, down 6.1% since 2020, against +3.1% for the U.S. It has 21,353 households. Median household income in McKinley County is $47,668, 41% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 40.9%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. McKinley County scores 5 for clothing, shoe and laundry businesses (very low), #2,205 of 2,210 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in McKinley County. It maps the clothing, shoe and laundry businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for clothing, shoe and laundry businesses · All 56 business types in McKinley County

Screening a site or an acquisition in McKinley County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of McKinley County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.