Groundwork

Food and drink · County · Minnesota

Pizza places in Rice County, MN

Competitor counts, household spending and official business counts for pizza places in Rice County, MN, set against other counties and the U.S.

Groundwork market score · out of 100

Score 70 out of 100: Upper middle

Ranked #317 of 2,090 scored counties
#19 of 59 scored counties in Minnesota

Listings
18
10 chain locations (56%)
Official establishments
41
All limited-service restaurants · +13.9% since 2019
Household spending a year
$95.9M
On food away from home · $4,082 a household
Spending per listing
$5.3M
5% above the U.S.
Listings per 10k households
7.7
4% below the U.S.
Population, 2025
69,939
+4.2% since 2020

See the pizza places around any address in Rice County

The site report maps the pizza places on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Rice County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Household spending on food away from home in Rice County comes to about $95.9M a year: $4,082 per household, in line with the U.S. average. That is about $5.3M of household spending for each pizza place on map listings, 5% above the U.S. figure of $5.1M. The spending figure covers all food away from home, not only pizza places.

Rice County has 18 pizza places on map listings as of September 2026. Chain locations make up 56% of them, against 58% across the U.S. Per 10,000 households, that is 7.7, 4% below the U.S. rate of 8.0.

In 2023, official counts showed 41 businesses with payroll in Rice County classed as limited-service restaurants, up 13.9% from 2019. That is one for every 573 households, against one for every 478 across the U.S. That count covers all limited-service restaurants (fast food and sandwich shops included), not only pizza places. Since fiscal 2022, 1 SBA-backed loan worth $900K has gone to businesses classed as limited-service restaurants in Rice County.

Between 2020 and 2025, the population of Rice County grew 4.2%, faster than the U.S. (+3.1%). Rice County scores 70 (upper middle) on the Groundwork market score for pizza places, ranking #317 of 2,090 scored counties and #19 of 59 scored counties in Minnesota. That puts it in the top quarter of counties.

How Rice County compares

The same measures for Minnesota and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the pizza places counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Pizza in Rice County, MN compared with Minnesota and the U.S.
MeasureRice CountyMinnesotaU.S.
Listings per 10k households7.77.58.0
Spending per listing$5.3M$5.7M$5.1M
Households per official establishment (all limited-service restaurants)573600478
Official establishment growth, 2019–2023+13.9%+1.9%+6.1%
Population growth, 2020–2025+4.2%+2.1%+3.1%
Spending per household on food away from home$4,082$4,330$4,070
Median household income$83,181$89,062$80,734
Groundwork market score7070

Official counts and lending

Businesses

Official establishments, 2019 to 2023
36 → 41All limited-service restaurants · +13.9% over the period
Employees, 2023
845
Annual payroll, 2023
$13.8M
One-person businesses, 2023
0All limited-service restaurants with no payroll
Map listings, September 2026
1810 chain locations
Listings at the U.S. rate for this spending
19The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$900K

SBA-backed loans to businesses classed as limited-service restaurants in Rice County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all limited-service restaurants, not only pizza places.

Population and households in Rice County

Population, 2025 estimate
69,939+4.2% since 2020
Households
23,493
Median age
38.9
Homes lived in by their owners
76%
Vehicles per household
2.0
Land area
496 sq. mi.
People per square mile
137
Median household income
$83,181+21.3% vs. 2015–2019, before inflation
Average household income
$104,276
Median home value
$320,200
Jobs located here
25,685
Daytime population
60,549Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Rice County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pizza places on map listings by name and distance.

Or open the report at the center of Rice County. Signed out, you see a blurred preview; on an account, each report is one action.

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Pizza across Minnesota

Every Minnesota market ranked →

The highest-scoring counties in Minnesota for pizza places, numbered among those based in Minnesota, with Rice County marked.

Top counties in Minnesota

Counties in Minnesota ranked for pizza places by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Sherburne County, MN92205.6$8.3M+6.8%#5 of 2,090
2Carver County, MN86276.6$8M+6.6%#28 of 2,090
3Washington County, MN86757.1$7.1M+6.9%#32 of 2,090
4Scott County, MN85336.0$8.6M+5.1%#35 of 2,090
5Wright County, MN82478.7$5.4M+11.1%#62 of 2,090
6Isanti County, MN81127.4$5.5M+7.3%#73 of 2,090
7Dakota County, MN791237.1$6.7M+3.9%#102 of 2,090
8Dodge County, MN7678.7$5M+2.3%#162 of 2,090
9Goodhue County, MN75105.1$7.9M+1.3%#164 of 2,090
10Anoka County, MN751087.9$5.8M+4.7%#173 of 2,090
19Rice County, MN70187.7$5.3M+4.2%#317 of 2,090

Other business types in Rice County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many pizza places are in Rice County, MN?

Map listings as of September 2026 show 18 pizza places in Rice County. 10 of them (56%) are chain locations. The listings count pizza restaurants. Official counts show 41 businesses with payroll classed as limited-service restaurants in 2023, up 13.9% from 2019. The official count takes in all limited-service restaurants, not only pizza places: fast food and sandwich shops are counted too.

How much do households in Rice County, MN spend on food away from home?

About $95.9M a year, or $4,082 per household. That is in line with the U.S. average (an index of 100, where 100 is the U.S. average). Spread across the 18 pizza places on map listings, it comes to $5.3M per pizza place. That spending covers all food away from home, which pizza places share with other businesses in the trade. It is estimated from the incomes of the 23,493 households in Rice County and national spending patterns by income.

How does Rice County, MN compare with the U.S. for pizza places?

Rice County has 7.7 pizza places per 10,000 households, 4% below the U.S. rate of 8.0. Spending per pizza place is $5.3M, 5% above the U.S. figure of $5.1M. At the U.S. ratio of pizza places to household spending, Rice County would have about 19, against 18 on map listings. There is one business with payroll in the industry for every 573 households, against one for every 478 across the U.S. The official count rose 13.9% from 2019 to 2023, against +6.1% for the U.S.

How fast is Rice County, MN growing?

Population estimates put Rice County at 69,939 people in 2025, up 4.2% since 2020, faster than the U.S. (+3.1%). It has 23,493 households. Median household income in Rice County is $83,181, 3% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 21.3%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Rice County scores 70 for pizza places (upper middle), #317 of 2,090 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Rice County. It maps the pizza places on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for pizza places · All 56 business types in Rice County

Screening a site or an acquisition in Rice County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Rice County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.