Pets · County · Minnesota
Pet businesses in Rice County, MN
Competitor counts, household spending and official business counts for pet businesses in Rice County, MN, set against other counties and the U.S.
Groundwork market score · out of 100
Score 45 out of 100: Lower middle
Ranked #1,336 of 2,200 scored counties
#45 of 63 scored counties in Minnesota
- Listings
- 35
- 5 chain locations (14%)
- Official establishments
- 20
- 0.0% since 2019
- Household spending a year
- $21.1M
- On pets · $897 a household
- Spending per listing
- $602K
- 31% below the U.S.
- Listings per 10k households
- 14.9
- 43% above the U.S.
- Population, 2025
- 69,939
- +4.2% since 2020
See the pet businesses around any address in Rice County
The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Rice County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in Rice County spend about $21.1M a year on pets, or $897 per household, in line with the U.S. average. That is about $602K of household spending for each business on map listings, 31% below the U.S. figure of $878K.
There are 35 pet businesses on map listings in Rice County as of September 2026. Chain locations make up 14% of them, against 17% across the U.S. Per 10,000 households, that is 14.9, 43% above the U.S. rate of 10.4.
Official counts show 20 businesses with payroll classed as pet care, veterinarians and pet stores in Rice County in 2023, unchanged from 2019. That is one for every 1,175 households, against one for every 1,852 across the U.S. Official counts also show 26 one-person businesses without payroll.
Population estimates show Rice County grew 4.2% from 2020 to 2025, faster than the U.S. (+3.1%). For pet businesses, Rice County has a Groundwork market score of 45 (lower middle): #1,336 of 2,200 scored counties and #45 of 63 scored counties in Minnesota.
How Rice County compares
The same measures for Minnesota and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Rice County | Minnesota | U.S. |
|---|---|---|---|
| Listings per 10k households | 14.9 | 10.7 | 10.4 |
| Spending per listing | $602K | $888K | $878K |
| Households per official establishment | 1,175 | 1,802 | 1,852 |
| Official establishment growth, 2019–2023 | 0.0% | +9.1% | +11.4% |
| Population growth, 2020–2025 | +4.2% | +2.1% | +3.1% |
| Spending per household on pets | $897 | $951 | $909 |
| Median household income | $83,181 | $89,062 | $80,734 |
| Groundwork market score | 45 | 57 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 20 → 200.0% over the period
- Employees, 2023
- 238
- Annual payroll, 2023
- $7.6M
- One-person businesses, 2023
- 26Businesses with no payroll
- Map listings, September 2026
- 355 chain locations
- Listings at the U.S. rate for this spending
- 24The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in Rice County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Rice County
- Population, 2025 estimate
- 69,939+4.2% since 2020
- Households
- 23,493
- Median age
- 38.9
- Homes lived in by their owners
- 76%
- Vehicles per household
- 2.0
- Land area
- 496 sq. mi.
- People per square mile
- 137
- Median household income
- $83,181+21.3% vs. 2015–2019, before inflation
- Average household income
- $104,276
- Median home value
- $320,200
- Jobs located here
- 25,685
- Daytime population
- 60,549Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Rice County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.
Or open the report at the center of Rice County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPet businesses across Minnesota
Every Minnesota market ranked →The highest-scoring counties in Minnesota for pet businesses, numbered among those based in Minnesota, with Rice County marked.
Top counties in Minnesota
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Carver County, MN | 78 | 42 | 10.2 | $1.2M | +6.6% | #104 of 2,200 |
| 2Cass County, MN | 77 | 11 | 8.5 | $937K | +4.2% | #121 of 2,200 |
| 3Douglas County, MN | 74 | 16 | 9.1 | $934K | +2.6% | #181 of 2,200 |
| 4Hennepin County, MN | 71 | 452 | 8.4 | $1.2M | +0.2% | #240 of 2,200 |
| 5Dakota County, MN | 71 | 184 | 10.6 | $993K | +3.9% | #244 of 2,200 |
| 6Chisago County, MN | 70 | 25 | 11.7 | $842K | +4.3% | #288 of 2,200 |
| 7Ramsey County, MN | 69 | 168 | 7.6 | $1.2M | −1.8% | #302 of 2,200 |
| 8Anoka County, MN | 69 | 142 | 10.3 | $971K | +4.7% | #314 of 2,200 |
| 9Washington County, MN | 69 | 124 | 11.7 | $949K | +6.9% | #316 of 2,200 |
| 10Houston County, MN | 67 | 5 | 6.1 | $1.4M | −2.3% | #376 of 2,200 |
| 45Rice County, MN | 45 | 35 | 14.9 | $602K | +4.2% | #1,336 of 2,200 |
Other business types in Rice County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses45
- Veterinarians71
- Pet grooming and boarding51
- Pet stores37
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pet businesses are in Rice County, MN?
As of September 2026, map listings count 35 pet businesses in Rice County. 5 of them (14%) are chain locations. The listings count vets, groomers, boarding and pet stores. Official counts show 20 businesses with payroll classed as pet care, veterinarians and pet stores in 2023, unchanged from 2019. Another 26 one-person businesses have no payroll, by official counts.
How much do households in Rice County, MN spend on pets?
About $21.1M a year, or $897 per household. That is in line with the U.S. average (an index of 99, where 100 is the U.S. average). Spread across the 35 pet businesses on map listings, it comes to $602K per business. It is estimated from the incomes of the 23,493 households in Rice County and national spending patterns by income.
How does Rice County, MN compare with the U.S. for pet businesses?
Rice County has 14.9 pet businesses per 10,000 households, 43% above the U.S. rate of 10.4. Spending per business is $602K, 31% below the U.S. figure of $878K. At the U.S. ratio of pet businesses to household spending, Rice County would have about 24, against 35 on map listings. There is one business with payroll in the industry for every 1,175 households, against one for every 1,852 across the U.S. The official count held level from 2019 to 2023, against +11.4% for the U.S.
How fast is Rice County, MN growing?
Population estimates put Rice County at 69,939 people in 2025, up 4.2% since 2020, faster than the U.S. (+3.1%). It has 23,493 households. Median household income in Rice County is $83,181, 3% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 21.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Rice County scores 45 for pet businesses (lower middle), #1,336 of 2,200 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Rice County. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pet businesses · All 56 business types in Rice County
Screening a site or an acquisition in Rice County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Rice County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.