Real estate · County · Minnesota
Mortgage brokers and lenders in Rice County, MN
Competitor counts, household spending and official business counts for mortgage brokers and lenders in Rice County, MN, set against other counties and the U.S.
Groundwork market score · out of 100
Score 53 out of 100: Upper middle
Ranked #381 of 887 scored counties
#8 of 19 scored counties in Minnesota
- Listings
- 7
- 2 chain locations (29%)
- Official establishments
- 4
- Businesses with payroll, 2023
- Household spending a year
- $339.6M
- On rent and homeowner costs · $14,456 a household
- Housing spending per listing (U.S. = 100)
- 124
- 24% above the U.S.
- Listings per 10k households
- 3.0
- 30% below the U.S.
- Population, 2025
- 69,939
- +4.2% since 2020
See the mortgage brokers and lenders around any address in Rice County
The site report maps the mortgage brokers and lenders on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Rice County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in Rice County spend about $339.6M a year on rent and homeowner costs, or $14,456 per household, 13% below the U.S. average. Housing spending per office is 24% above the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money mortgage brokers and lenders take in.
There are 7 mortgage brokers and lenders on map listings in Rice County as of September 2026. Chain locations make up 29% of them, against 21% across the U.S. That is 3.0 per 10,000 households, 30% below the U.S. rate of 4.3.
Official counts show 4 businesses with payroll classed as mortgage brokers and real estate lenders in Rice County in 2023. That is one for every 5,873 households, against one for every 4,897 across the U.S.
Population estimates show Rice County grew 4.2% from 2020 to 2025, faster than the U.S. (+3.1%). Rice County scores 53 (upper middle) on the Groundwork market score for mortgage brokers and lenders, ranking #381 of 887 scored counties and #8 of 19 scored counties in Minnesota.
How Rice County compares
The same measures for Minnesota and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.
| Measure | Rice County | Minnesota | U.S. |
|---|---|---|---|
| Listings per 10k households | 3.0 | 4.0 | 4.3 |
| Housing spending per listing (U.S. = 100) | 124 | 97 | 100 |
| Households per official establishment | 5,873 | 4,607 | 4,897 |
| Official establishment growth, 2019–2023 | n/a | +31.2% | +9.5% |
| Population growth, 2020–2025 | +4.2% | +2.1% | +3.1% |
| Spending per household on rent and homeowner costs | $14,456 | $15,162 | $16,661 |
| Median household income | $83,181 | $89,062 | $80,734 |
| Groundwork market score | 53 | 38 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 4
- Employees, 2023
- 6
- Annual payroll, 2023
- $319K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 72 chain locations
- Listings at the U.S. rate for this spending
- 9The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as mortgage brokers and real estate lenders in Rice County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Rice County
- Population, 2025 estimate
- 69,939+4.2% since 2020
- Households
- 23,493
- Median age
- 38.9
- Homes lived in by their owners
- 76%
- Vehicles per household
- 2.0
- Land area
- 496 sq. mi.
- People per square mile
- 137
- Median household income
- $83,181+21.3% vs. 2015–2019, before inflation
- Average household income
- $104,276
- Median home value
- $320,200
- Jobs located here
- 25,685
- Daytime population
- 60,549Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Rice County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the mortgage brokers and lenders on map listings by name and distance.
Or open the report at the center of Rice County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardMortgage brokers and lenders across Minnesota
Every Minnesota market ranked →The highest-scoring counties in Minnesota for mortgage brokers and lenders, numbered among those based in Minnesota, with Rice County marked.
Top counties in Minnesota
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Carver County, MN | 80 | 5 | 1.2 | 371 | +6.6% | #30 of 887 |
| 2Wright County, MN | 70 | 14 | 2.6 | 158 | +11.1% | #121 of 887 |
| 3Scott County, MN | 68 | 12 | 2.2 | 203 | +5.1% | #131 of 887 |
| 4Chisago County, MN | 68 | 5 | 2.3 | 169 | +4.3% | #135 of 887 |
| 5Sherburne County, MN | 65 | 10 | 2.8 | 145 | +6.8% | #168 of 887 |
| 6Isanti County, MN | 55 | 5 | 3.1 | 121 | +7.3% | #334 of 887 |
| 7St. Louis County, MN | 53 | 23 | 2.6 | 132 | +0.2% | #378 of 887 |
| 8Rice County, MN | 53 | 7 | 3.0 | 124 | +4.2% | #381 of 887 |
| 9Kandiyohi County, MN | 47 | 5 | 2.8 | 126 | +2.3% | #489 of 887 |
| 10Anoka County, MN | 44 | 56 | 4.1 | 99 | +4.7% | #545 of 887 |
Other business types in Rice County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
- Real estate40
- Real estate agents and brokers41
- Property management65
- Mortgage brokers and lenders53
- Home inspectors
Funeral services
Questions
How many mortgage brokers and lenders are in Rice County, MN?
As of September 2026, map listings count 7 mortgage brokers and lenders in Rice County. 2 of them (29%) are chain locations. The listings count mortgage brokers and mortgage lenders. Official counts show 4 businesses with payroll classed as mortgage brokers and real estate lenders in 2023.
How much do households in Rice County, MN spend on rent and homeowner costs?
About $339.6M a year, or $14,456 per household. That is 13% below the U.S. average (an index of 87, where 100 is the U.S. average). For the 7 mortgage brokers and lenders on map listings, housing spending per office is 24% above the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money mortgage brokers and lenders take in. It is estimated from the incomes of the 23,493 households in Rice County and national spending patterns by income.
How does Rice County, MN compare with the U.S. for mortgage brokers and lenders?
Rice County has 3.0 mortgage brokers and lenders per 10,000 households, 30% below the U.S. rate of 4.3. The index of housing spending per office is 124, where 100 is the U.S. At the U.S. ratio of mortgage brokers and lenders to household spending, Rice County would have about 9, against 7 on map listings. There is one business with payroll in the industry for every 5,873 households, against one for every 4,897 across the U.S.
How fast is Rice County, MN growing?
Population estimates put Rice County at 69,939 people in 2025, up 4.2% since 2020, faster than the U.S. (+3.1%). It has 23,493 households. Median household income in Rice County is $83,181, 3% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 21.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Rice County scores 53 for mortgage brokers and lenders (upper middle), #381 of 887 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Rice County. It maps the mortgage brokers and lenders on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for mortgage brokers and lenders · All 56 business types in Rice County
Screening a site or an acquisition in Rice County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Rice County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.