Real estate · County · Minnesota
Real estate agents and brokers in Rice County, MN
Competitor counts, household spending and official business counts for real estate agents and brokers in Rice County, MN, set against other counties and the U.S.
Groundwork market score · out of 100
Score 41 out of 100: Lower middle
Ranked #1,526 of 2,176 scored counties
#39 of 65 scored counties in Minnesota
- Listings
- 59
- 4 chain locations (7%)
- Official establishments
- 28
- +27.3% since 2019
- Household spending a year
- $339.6M
- On rent and homeowner costs · $14,456 a household
- Housing spending per listing (U.S. = 100)
- 106
- 6% above the U.S.
- Listings per 10k households
- 25.1
- 18% below the U.S.
- Population, 2025
- 69,939
- +4.2% since 2020
See the real estate agents and brokers around any address in Rice County
The site report maps the real estate agents and brokers on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Rice County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on rent and homeowner costs in Rice County comes to about $339.6M a year: $14,456 per household, 13% below the U.S. average. Housing spending per office is 6% above the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate agents and brokers take in.
There are 59 real estate agents and brokers on map listings in Rice County as of September 2026. 4 of them (7%) are chain locations, against 4% across the U.S. That comes to 25.1 for every 10,000 households, 18% below the U.S. rate of 30.6.
Official counts show 28 businesses with payroll classed as offices of real estate agents and brokers in Rice County in 2023, up 27.3% from 2019. That is one for every 839 households, against one for every 788 across the U.S.
Population estimates put the population change in Rice County from 2020 to 2025 at +4.2%, faster than the U.S. (+3.1%). For real estate agents and brokers, Rice County has a Groundwork market score of 41 (lower middle): #1,526 of 2,176 scored counties and #39 of 65 scored counties in Minnesota.
How Rice County compares
The same measures for Minnesota and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.
| Measure | Rice County | Minnesota | U.S. |
|---|---|---|---|
| Listings per 10k households | 25.1 | 29.0 | 30.6 |
| Housing spending per listing (U.S. = 100) | 106 | 96 | 100 |
| Households per official establishment | 839 | 711 | 788 |
| Official establishment growth, 2019–2023 | +27.3% | +11.1% | +20.1% |
| Population growth, 2020–2025 | +4.2% | +2.1% | +3.1% |
| Spending per household on rent and homeowner costs | $14,456 | $15,162 | $16,661 |
| Median household income | $83,181 | $89,062 | $80,734 |
| Groundwork market score | 41 | 34 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 22 → 28+27.3% over the period
- Employees, 2023
- 41
- Annual payroll, 2023
- $1.8M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 594 chain locations
- Listings at the U.S. rate for this spending
- 62The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as offices of real estate agents and brokers in Rice County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Rice County
- Population, 2025 estimate
- 69,939+4.2% since 2020
- Households
- 23,493
- Median age
- 38.9
- Homes lived in by their owners
- 76%
- Vehicles per household
- 2.0
- Land area
- 496 sq. mi.
- People per square mile
- 137
- Median household income
- $83,181+21.3% vs. 2015–2019, before inflation
- Average household income
- $104,276
- Median home value
- $320,200
- Jobs located here
- 25,685
- Daytime population
- 60,549Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Rice County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate agents and brokers on map listings by name and distance.
Or open the report at the center of Rice County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardReal estate agents and brokers across Minnesota
Every Minnesota market ranked →The highest-scoring counties in Minnesota for real estate agents and brokers, numbered among those based in Minnesota, with Rice County marked.
Top counties in Minnesota
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Dodge County, MN | 75 | 9 | 11.1 | 249 | +2.3% | #85 of 2,176 |
| 2Fillmore County, MN | 68 | 8 | 9.2 | 278 | +1.4% | #264 of 2,176 |
| 3Polk County, MN | 66 | 8 | 6.5 | 387 | −1.8% | #315 of 2,176 |
| 4Sibley County, MN | 65 | 8 | 13.5 | 193 | +3.6% | #360 of 2,176 |
| 5Clay County, MN | 64 | 28 | 10.6 | 245 | +3.6% | #380 of 2,176 |
| 6Sherburne County, MN | 64 | 46 | 12.9 | 225 | +6.8% | #383 of 2,176 |
| 7Nicollet County, MN | 63 | 16 | 12.3 | 217 | −0.7% | #419 of 2,176 |
| 8Pope County, MN | 62 | 5 | 10.1 | 252 | +0.8% | #454 of 2,176 |
| 9Faribault County, MN | 61 | 5 | 8.2 | 297 | −0.1% | #502 of 2,176 |
| 10Carlton County, MN | 61 | 19 | 13.5 | 192 | +1.4% | #517 of 2,176 |
| 39Rice County, MN | 41 | 59 | 25.1 | 106 | +4.2% | #1,526 of 2,176 |
Other business types in Rice County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
- Real estate40
- Real estate agents and brokers41
- Property management65
- Mortgage brokers and lenders53
- Home inspectors
Funeral services
Questions
How many real estate agents and brokers are in Rice County, MN?
As of September 2026, map listings count 59 real estate agents and brokers in Rice County. 4 of them (7%) are chain locations. The listings count real estate agents and brokerages, commercial brokers included. Official counts show 28 businesses with payroll classed as offices of real estate agents and brokers in 2023, up 27.3% from 2019.
How much do households in Rice County, MN spend on rent and homeowner costs?
About $339.6M a year, or $14,456 per household. That is 13% below the U.S. average (an index of 87, where 100 is the U.S. average). For the 59 real estate agents and brokers on map listings, housing spending per office is 6% above the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate agents and brokers take in. It is estimated from the incomes of the 23,493 households in Rice County and national spending patterns by income.
How does Rice County, MN compare with the U.S. for real estate agents and brokers?
Rice County has 25.1 real estate agents and brokers per 10,000 households, 18% below the U.S. rate of 30.6. The index of housing spending per office is 106, where 100 is the U.S. At the U.S. ratio of real estate agents and brokers to household spending, Rice County would have about 62, against 59 on map listings. There is one business with payroll in the industry for every 839 households, against one for every 788 across the U.S. The official count rose 27.3% from 2019 to 2023, against +20.1% for the U.S.
How fast is Rice County, MN growing?
Population estimates put Rice County at 69,939 people in 2025, up 4.2% since 2020, faster than the U.S. (+3.1%). It has 23,493 households. Median household income in Rice County is $83,181, 3% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 21.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Rice County scores 41 for real estate agents and brokers (lower middle), #1,526 of 2,176 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Rice County. It maps the real estate agents and brokers on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for real estate agents and brokers · All 56 business types in Rice County
Screening a site or an acquisition in Rice County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Rice County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.