Groundwork

Pets · County · Minnesota

Pet stores in Rice County, MN

Competitor counts, household spending and official business counts for pet stores in Rice County, MN, set against other counties and the U.S.

Groundwork market score · out of 100

Score 37 out of 100: Lower middle

Ranked #686 of 974 scored counties
#19 of 24 scored counties in Minnesota

Listings
7
3 chain locations (43%)
Official establishments
4
Businesses with payroll, 2023
Household spending a year
$21.1M
On pets · $897 a household
Spending per listing
$3M
33% below the U.S.
Listings per 10k households
3.0
50% above the U.S.
Population, 2025
69,939
+4.2% since 2020

See the pet stores around any address in Rice County

The site report maps the pet stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Rice County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 7 pet stores in Rice County. Chain locations make up 43% of them, against 38% across the U.S. Per 10,000 households, that is 3.0, 50% above the U.S. rate of 2.0.

At $897 per household (in line with the U.S. average), households in Rice County spend about $21.1M a year on pets. That works out to $3M per store, 33% below the U.S. figure of $4.5M. That spending covers all pets, which pet stores share with other businesses in the trade.

In 2023, official counts showed 4 businesses with payroll in Rice County classed as pet and pet supplies stores. That is one for every 5,873 households, against one for every 13,024 across the U.S.

Between 2020 and 2025, the population of Rice County grew 4.2%, faster than the U.S. (+3.1%). Rice County scores 37 (lower middle) on the Groundwork market score for pet stores, ranking #686 of 974 scored counties and #19 of 24 scored counties in Minnesota.

How Rice County compares

The same measures for Minnesota and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Pet stores in Rice County, MN compared with Minnesota and the U.S.
MeasureRice CountyMinnesotaU.S.
Listings per 10k households3.01.92.0
Spending per listing$3M$5.1M$4.5M
Households per official establishment5,87314,33513,024
Official establishment growth, 2019–2023n/a+1.9%−1.6%
Population growth, 2020–2025+4.2%+2.1%+3.1%
Spending per household on pets$897$951$909
Median household income$83,181$89,062$80,734
Groundwork market score3766

Official counts and lending

Businesses

Official establishments, 2019 to 2023
4 → 4
Employees, 2023
28
Annual payroll, 2023
$587K
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
73 chain locations
Listings at the U.S. rate for this spending
5The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as pet and pet supplies stores in Rice County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Rice County

Population, 2025 estimate
69,939+4.2% since 2020
Households
23,493
Median age
38.9
Homes lived in by their owners
76%
Vehicles per household
2.0
Land area
496 sq. mi.
People per square mile
137
Median household income
$83,181+21.3% vs. 2015–2019, before inflation
Average household income
$104,276
Median home value
$320,200
Jobs located here
25,685
Daytime population
60,549Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Rice County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet stores on map listings by name and distance.

Or open the report at the center of Rice County. Signed out, you see a blurred preview; on an account, each report is one action.

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Pet stores across Minnesota

Every Minnesota market ranked →

The highest-scoring counties in Minnesota for pet stores, numbered among those based in Minnesota, with Rice County marked.

Top counties in Minnesota

Counties in Minnesota ranked for pet stores by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Carver County, MN9251.2$9.7M+6.6%#4 of 974
2Sherburne County, MN8172.0$5.2M+6.8%#49 of 974
3Scott County, MN81132.4$4.9M+5.1%#51 of 974
4Wright County, MN76132.4$4.3M+11.1%#91 of 974
5Hennepin County, MN71881.6$6.3M+0.2%#152 of 974
6Anoka County, MN63292.1$4.8M+4.7%#269 of 974
7Clay County, MN6251.9$4.6M+3.6%#287 of 974
8St. Louis County, MN61151.7$4.7M+0.2%#299 of 974
9Olmsted County, MN60121.8$5.6M+2.3%#310 of 974
10Washington County, MN60282.7$4.2M+6.9%#320 of 974
19Rice County, MN3773.0$3M+4.2%#686 of 974

Other business types in Rice County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many pet stores are in Rice County, MN?

Rice County has 7 pet stores on map listings as of September 2026. 3 of them (43%) are chain locations. The listings count pet stores. Official counts show 4 businesses with payroll classed as pet and pet supplies stores in 2023.

How much do households in Rice County, MN spend on pets?

About $21.1M a year, or $897 per household. That is in line with the U.S. average (an index of 99, where 100 is the U.S. average). Spread across the 7 pet stores on map listings, it comes to $3M per store. The spending figure covers all pets, not only pet stores. It is estimated from the incomes of the 23,493 households in Rice County and national spending patterns by income.

How does Rice County, MN compare with the U.S. for pet stores?

Rice County has 3.0 pet stores per 10,000 households, 50% above the U.S. rate of 2.0. Spending per store is $3M, 33% below the U.S. figure of $4.5M. At the national ratio of pet stores to household spending, Rice County would have about 5, against 7 on map listings. There is one business with payroll in the industry for every 5,873 households, against one for every 13,024 across the U.S.

How fast is Rice County, MN growing?

Population estimates put Rice County at 69,939 people in 2025, up 4.2% since 2020, faster than the U.S. (+3.1%). It has 23,493 households. Median household income in Rice County is $83,181, 3% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 21.3%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Rice County scores 37 for pet stores (lower middle), #686 of 974 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Rice County. It maps the pet stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for pet stores · All 56 business types in Rice County

Screening a site or an acquisition in Rice County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Rice County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.