Beauty and personal care · County · Idaho
Barbershops in Twin Falls County, ID
The barbershops in Twin Falls County, ID, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 49 out of 100: Lower middle
Ranked #737 of 1,356 scored counties
#10 of 11 scored counties in Idaho
- Listings
- 23
- 2 chain locations (9%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $32.2M
- On personal care products and services · $925 a household
- Spending per listing
- $1.4M
- 26% below the U.S.
- Listings per 10k households
- 6.6
- 25% above the U.S.
- Population, 2025
- 97,539
- +7.9% since 2020
See the barbershops around any address in Twin Falls County
The site report maps the barbershops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Twin Falls County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 23 barbershops in Twin Falls County. 2 of them (9%) are chain locations, against 12% across the U.S. That comes to 6.6 for every 10,000 households, 25% above the U.S. rate of 5.3.
Households in Twin Falls County spend about $32.2M a year on personal care products and services, or $925 per household, 8% below the U.S. average. That works out to $1.4M per shop, 26% below the U.S. figure of $1.9M. That spending covers all personal care products and services, which barbershops share with other businesses in the trade.
There is no official count of businesses with payroll classed as barber shops in Twin Falls County: counts under 3 aren’t published. Official counts list 28 one-person businesses without payroll.
Between 2020 and 2025, the population of Twin Falls County grew 7.9%, faster than the U.S. (+3.1%). For barbershops, Twin Falls County has a Groundwork market score of 49 (lower middle): #737 of 1,356 scored counties and #10 of 11 scored counties in Idaho.
How Twin Falls County compares
The same measures for Idaho and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the barbershops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Twin Falls County | Idaho | U.S. |
|---|---|---|---|
| Listings per 10k households | 6.6 | 4.5 | 5.3 |
| Spending per listing | $1.4M | $2.2M | $1.9M |
| Households per official establishment | n/a | 21,606 | 16,589 |
| Official establishment growth, 2019–2023 | n/a | +65.0% | +28.5% |
| Population growth, 2020–2025 | +7.9% | +9.8% | +3.1% |
| Spending per household on personal care products and services | $925 | $991 | $1,005 |
| Median household income | $67,409 | $77,800 | $80,734 |
| Groundwork market score | 49 | 63 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 28Businesses with no payroll
- Map listings, September 2026
- 232 chain locations
- Listings at the U.S. rate for this spending
- 17The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as barber shops in Twin Falls County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Twin Falls County
- Population, 2025 estimate
- 97,539+7.9% since 2020
- Households
- 34,754
- Median age
- 36.7
- Homes lived in by their owners
- 70%
- Vehicles per household
- 2.1
- Land area
- 1,922 sq. mi.
- People per square mile
- 49
- Median household income
- $67,409+27.4% vs. 2015–2019, before inflation
- Average household income
- $90,415
- Median home value
- $337,900
- Jobs located here
- 40,755
- Daytime population
- 93,037Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Twin Falls County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the barbershops on map listings by name and distance.
Or open the report at the center of Twin Falls County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardBarbershops across Idaho
Every Idaho market ranked →The highest-scoring counties in Idaho for barbershops, numbered among those based in Idaho, with Twin Falls County marked.
Top counties in Idaho
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Bonner County, ID | 81 | 6 | 3.0 | $3.2M | +14.8% | #62 of 1,356 |
| 2Bingham County, ID | 79 | 5 | 3.1 | $3.1M | +6.4% | #81 of 1,356 |
| 3Bannock County, ID | 70 | 11 | 3.3 | $2.8M | +4.9% | #231 of 1,356 |
| 4Kootenai County, ID | 70 | 34 | 4.8 | $2.1M | +11.0% | #244 of 1,356 |
| 5Nez Perce County, ID | 69 | 5 | 2.9 | $3.2M | +1.8% | #253 of 1,356 |
| 6Bonneville County, ID | 67 | 20 | 4.5 | $2.2M | +8.9% | #294 of 1,356 |
| 7Ada County, ID | 66 | 97 | 4.8 | $2.3M | +9.6% | #312 of 1,356 |
| 8Canyon County, ID | 61 | 57 | 6.6 | $1.5M | +18.1% | #437 of 1,356 |
| 9Payette County, ID | 57 | 5 | 5.2 | $1.8M | +8.8% | #532 of 1,356 |
| 10Twin Falls County, ID | 49 | 23 | 6.6 | $1.4M | +7.9% | #737 of 1,356 |
Other business types in Twin Falls County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas45
- Hair salons57
- Barbershops49
- Nail salons73
- Spas and skin care33
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many barbershops are in Twin Falls County, ID?
There are 23 barbershops on map listings in Twin Falls County as of September 2026. 2 of them (9%) are chain locations. The listings count barbershops. No official count is published for barber shops in Twin Falls County: counts under 3 are left out. Official counts also show 28 one-person businesses without payroll.
How much do households in Twin Falls County, ID spend on personal care products and services?
About $32.2M a year, or $925 per household. That is 8% below the U.S. average (an index of 92, where 100 is the U.S. average). Spread across the 23 barbershops on map listings, it comes to $1.4M per shop. The spending figure covers all personal care products and services, not only barbershops. It is estimated from the incomes of the 34,754 households in Twin Falls County and national spending patterns by income.
How does Twin Falls County, ID compare with the U.S. for barbershops?
Twin Falls County has 6.6 barbershops per 10,000 households, 25% above the U.S. rate of 5.3. Spending per shop is $1.4M, 26% below the U.S. figure of $1.9M. At the national ratio of barbershops to household spending, Twin Falls County would have about 17, against 23 on map listings.
How fast is Twin Falls County, ID growing?
Population estimates put Twin Falls County at 97,539 people in 2025, up 7.9% since 2020, faster than the U.S. (+3.1%). It has 34,754 households. Median household income in Twin Falls County is $67,409, 17% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 27.4%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Twin Falls County scores 49 for barbershops (lower middle), #737 of 1,356 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Twin Falls County. It maps the barbershops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for barbershops · All 56 business types in Twin Falls County
Screening a site or an acquisition in Twin Falls County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Twin Falls County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.