Market rankings · Iowa
Veterinarians in Iowa
Every metro area, small-town market and county in Iowa, ranked by the Groundwork market score for veterinarians, with competitor counts and household spending for each.
- Listings
- 610
- 55 chain locations (9%)
- Official establishments
- 480
- +2.8% since 2019
- Household spending a year
- $1.1B
- On pets
- Listings per 10k households
- 4.6
- 39% above the U.S.
- Spending per listing
- $1.8M
- 33% below the U.S.
- Rank among states
- #47 of 51
- Market score 24 · Low
A site report maps the veterinarians on map listings around any address in Iowa by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
There are 610 veterinarians on map listings in Iowa as of September 2026. Chain locations make up 9% of them, against 19% across the U.S. Per 10,000 households, that is 4.6, 39% above the U.S. rate of 3.3.
Households in Iowa spend about $1.1B a year on pets, or $843 per household, 7% below the U.S. average. That works out to $1.8M per clinic, 33% below the U.S. figure of $2.7M. The spending figure covers all pets, not only veterinarians.
In 2023, official counts showed 480 businesses with payroll in Iowa classed as veterinary services, up 2.8% from 2019. That is one for every 2,741 households, against one for every 3,767 across the U.S. Across the U.S., the count rose 6.8% over the same years. Since fiscal 2022, 10 SBA-backed loans worth $8.3M have gone to businesses classed as veterinary services in Iowa.
Among the 50 states and DC, Iowa ranks #47 for veterinarians, with a Groundwork market score of 24 (low). Of the 9 scored metro areas in or partly in Iowa, the Sioux City metro area scores highest (64). Of the 9 scored small-town markets in or partly in Iowa, the Muscatine area scores highest (57).
Every market in Iowa for veterinarians
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Iowa, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sioux City, IA-NE-SD | 64 | 12 | 2.2 | $3.8M | +1.0% | #91 of 384 |
| Omaha, NE-IA | 62 | 132 | 3.4 | $2.7M | +4.2% | #104 of 384 |
| 2Des Moines-West Des Moines, IA | 55 | 109 | 3.7 | $2.5M | +6.7% | #160 of 384 |
| 3Iowa City, IA | 53 | 26 | 3.6 | $2.4M | +4.1% | #174 of 384 |
| 4Cedar Rapids, IA | 37 | 47 | 4.1 | $2.1M | +1.0% | #283 of 384 |
| 5Waterloo-Cedar Falls, IA | 32 | 25 | 3.6 | $2.2M | +0.5% | #314 of 384 |
| 6Dubuque, IA | 26 | 18 | 4.4 | $1.9M | +0.1% | #347 of 384 |
| 7Davenport-Moline-Rock Island, IA-IL | 23 | 74 | 4.6 | $1.8M | −0.9% | #362 of 384 |
| 8Ames, IA | 20 | 36 | 7.2 | $1.2M | +2.2% | #370 of 384 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Muscatine, IA | 57 | 5 | 2.9 | $2.7M | −3.0% | #143 of 398 |
| 2Mason City, IA | 49 | 8 | 3.5 | $2.3M | −1.5% | #208 of 398 |
| 3Fort Dodge, IA | 46 | 7 | 4.6 | $1.7M | −0.4% | #235 of 398 |
| 4Clinton, IA | 41 | 8 | 4.1 | $1.9M | −0.9% | #257 of 398 |
| 5Pella, IA | 38 | 9 | 6.8 | $1.3M | +2.3% | #286 of 398 |
| 6Marshalltown, IA | 36 | 8 | 5.2 | $1.5M | −0.5% | #300 of 398 |
| 7Carroll, IA | 23 | 6 | 6.8 | $1.2M | −2.0% | #369 of 398 |
| 8Ottumwa, IA | 21 | 9 | 6.4 | $1.2M | −0.3% | #377 of 398 |
| 9Fort Madison, IA | 18 | 9 | 6.3 | $1.2M | −3.6% | #385 of 398 |
| Burlington, IA-IL | Not scored | 4 | 2.0 | $3.7M | −2.5% | |
| Le Mars, IA | Not scored | 4 | 3.9 | $2.2M | 0.0% | |
| Oskaloosa, IA | Not scored | 3 | 3.4 | $2.3M | −1.2% | |
| Storm Lake, IA | Not scored | 1 | 1.3 | $6.2M | −1.7% | |
| Spirit Lake, IA | Not scored | 3 | 3.4 | $2.6M | +1.7% | |
| Spencer, IA | Not scored | 2 | 2.7 | $2.8M | −0.8% |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Dallas County, IA | 85 | 14 | 3.3 | $3.2M | +17.8% | #45 of 1,485 |
| 2Johnson County, IA | 76 | 19 | 3.0 | $2.9M | +4.6% | #155 of 1,485 |
| 3Woodbury County, IA | 68 | 8 | 2.0 | $4.1M | +0.7% | #310 of 1,485 |
| 4Polk County, IA | 66 | 71 | 3.5 | $2.6M | +4.8% | #360 of 1,485 |
| 5Warren County, IA | 62 | 8 | 3.9 | $2.5M | +9.0% | #459 of 1,485 |
| 6Pottawattamie County, IA | 61 | 12 | 3.2 | $2.6M | −0.7% | #472 of 1,485 |
| 7Black Hawk County, IA | 53 | 17 | 3.1 | $2.5M | +0.4% | #659 of 1,485 |
| 8Linn County, IA | 52 | 40 | 4.2 | $2.1M | +0.7% | #697 of 1,485 |
| 9Muscatine County, IA | 47 | 5 | 2.9 | $2.7M | −3.0% | #803 of 1,485 |
| 10Scott County, IA | 47 | 30 | 4.1 | $2.1M | +0.4% | #820 of 1,485 |
| 11Dubuque County, IA | 41 | 18 | 4.4 | $1.9M | +0.1% | #956 of 1,485 |
| 12Jasper County, IA | 37 | 7 | 4.7 | $1.7M | +0.9% | #1,044 of 1,485 |
| 13Webster County, IA | 36 | 7 | 4.6 | $1.7M | −0.4% | #1,073 of 1,485 |
| 14Cerro Gordo County, IA | 33 | 8 | 4.1 | $1.9M | −1.5% | #1,131 of 1,485 |
| 15Clinton County, IA | 32 | 8 | 4.1 | $1.9M | −0.9% | #1,160 of 1,485 |
| 16Marion County, IA | 31 | 9 | 6.8 | $1.3M | +2.3% | #1,196 of 1,485 |
| 17Madison County, IA | 31 | 5 | 7.5 | $1.2M | +3.8% | #1,199 of 1,485 |
| 18Marshall County, IA | 29 | 8 | 5.2 | $1.5M | −0.5% | #1,230 of 1,485 |
| 19Boone County, IA | 28 | 6 | 5.5 | $1.6M | +0.4% | #1,245 of 1,485 |
| 20Bremer County, IA | 28 | 6 | 6.2 | $1.4M | +1.1% | #1,253 of 1,485 |
| 21Story County, IA | 28 | 30 | 7.7 | $1.1M | +2.7% | #1,258 of 1,485 |
| 22Sioux County, IA | 27 | 12 | 9.5 | $946K | +2.5% | #1,282 of 1,485 |
| 23Buchanan County, IA | 25 | 5 | 6.1 | $1.3M | +1.3% | #1,314 of 1,485 |
| 24Lyon County, IA | 24 | 7 | 15.6 | $536K | +3.6% | #1,327 of 1,485 |
| 25Cedar County, IA | 22 | 5 | 6.6 | $1.3M | −0.7% | #1,354 of 1,485 |
Show all 99 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 26Washington County, IA | 20 | 7 | 7.8 | $1.1M | +0.6% | #1,385 of 1,485 |
| 27Carroll County, IA | 19 | 6 | 6.8 | $1.2M | −2.0% | #1,393 of 1,485 |
| 28Lee County, IA | 17 | 9 | 6.3 | $1.2M | −3.6% | #1,412 of 1,485 |
| 29Wapello County, IA | 17 | 9 | 6.4 | $1.2M | −0.3% | #1,413 of 1,485 |
| 30Jackson County, IA | 16 | 7 | 8.5 | $955K | −0.8% | #1,424 of 1,485 |
| 31Fayette County, IA | 13 | 5 | 6.0 | $1.2M | −2.1% | #1,450 of 1,485 |
| 32Poweshiek County, IA | 13 | 8 | 10.3 | $791K | −1.4% | #1,452 of 1,485 |
| 33Clayton County, IA | 11 | 7 | 9.3 | $827K | −1.1% | #1,466 of 1,485 |
| 34Cass County, IA | 9 | 7 | 12.0 | $630K | −1.2% | #1,474 of 1,485 |
| 35Hardin County, IA | 8 | 6 | 8.5 | $871K | −2.2% | #1,479 of 1,485 |
| 36Kossuth County, IA | 8 | 10 | 15.3 | $504K | −3.2% | #1,482 of 1,485 |
| 37Appanoose County, IA | 7 | 5 | 9.6 | $716K | −1.7% | #1,483 of 1,485 |
| Des Moines County, IA | Not scored | 3 | 1.7 | $4.3M | −2.0% | |
| Plymouth County, IA | Not scored | 4 | 3.9 | $2.2M | 0.0% | |
| Benton County, IA | Not scored | 3 | 2.9 | $3M | +1.8% | |
| Mahaska County, IA | Not scored | 3 | 3.4 | $2.3M | −1.2% | |
| Jones County, IA | Not scored | 4 | 4.9 | $1.7M | +2.9% | |
| Buena Vista County, IA | Not scored | 1 | 1.3 | $6.2M | −1.7% | |
| Henry County, IA | Not scored | 4 | 5.2 | $1.5M | −5.4% | |
| Winneshiek County, IA | Not scored | 3 | 3.7 | $2.3M | −1.6% | |
| Dickinson County, IA | Not scored | 3 | 3.4 | $2.6M | +1.7% | |
| Delaware County, IA | Not scored | 3 | 4.1 | $2M | +1.3% | |
| Tama County, IA | Not scored | 2 | 3.0 | $2.6M | −1.5% | |
| Iowa County, IA | Not scored | 3 | 4.3 | $1.8M | −1.0% | |
| Clay County, IA | Not scored | 2 | 2.7 | $2.8M | −0.8% | |
| Crawford County, IA | Not scored | 3 | 4.7 | $1.6M | −1.5% | |
| Jefferson County, IA | Not scored | 4 | 5.8 | $1.3M | −2.5% | |
| Floyd County, IA | Not scored | 4 | 6.2 | $1.3M | −4.4% | |
| Page County, IA | Not scored | 3 | 4.8 | $1.5M | −2.3% | |
| Hamilton County, IA | Not scored | 3 | 4.7 | $1.7M | −0.5% | |
| Harrison County, IA | Not scored | 4 | 6.6 | $1.3M | +0.4% | |
| Mills County, IA | Not scored | 2 | 3.7 | $2.5M | +2.6% | |
| Butler County, IA | Not scored | 4 | 6.8 | $1.2M | −2.0% | |
| O’Brien County, IA | Not scored | 4 | 6.9 | $1.1M | +0.5% | |
| Allamakee County, IA | Not scored | 3 | 5.0 | $1.6M | +1.2% | |
| Wright County, IA | Not scored | 3 | 5.6 | $1.4M | −0.9% | |
| Grundy County, IA | Not scored | 2 | 3.9 | $2.3M | +0.2% | |
| Union County, IA | Not scored | 3 | 5.9 | $1.2M | −2.5% | |
| Chickasaw County, IA | Not scored | 4 | 8.0 | $1M | −2.8% | |
| Shelby County, IA | Not scored | 3 | 6.1 | $1.4M | −0.2% | |
| Cherokee County, IA | Not scored | 3 | 5.9 | $1.4M | −2.4% | |
| Guthrie County, IA | Not scored | 4 | 8.7 | $985K | +1.6% | |
| Louisa County, IA | Not scored | 1 | 2.4 | $3.5M | −3.7% | |
| Hancock County, IA | Not scored | 3 | 6.4 | $1.2M | −2.2% | |
| Winnebago County, IA | Not scored | 2 | 4.3 | $1.8M | −3.8% | |
| Mitchell County, IA | Not scored | 3 | 6.5 | $1.3M | +0.6% | |
| Montgomery County, IA | Not scored | 4 | 8.7 | $856K | −3.2% | |
| Franklin County, IA | Not scored | 3 | 7.1 | $1M | −1.2% | |
| Keokuk County, IA | Not scored | 3 | 7.4 | $1M | −2.0% | |
| Calhoun County, IA | Not scored | 6 | 15.0 | $518K | −3.4% | |
| Sac County, IA | Not scored | 3 | 7.0 | $1.1M | −2.7% | |
| Clarke County, IA | Not scored | 1 | 2.5 | $3.2M | −1.6% | |
| Humboldt County, IA | Not scored | 3 | 7.1 | $1.1M | −2.0% | |
| Howard County, IA | Not scored | 1 | 2.7 | $2.9M | −0.8% | |
| Emmet County, IA | Not scored | 1 | 2.5 | $2.9M | −2.5% | |
| Davis County, IA | Not scored | 2 | 6.2 | $1.3M | +1.3% | |
| Palo Alto County, IA | Not scored | 1 | 2.6 | $3M | −1.0% | |
| Lucas County, IA | Not scored | 1 | 2.7 | $2.6M | +2.6% | |
| Greene County, IA | Not scored | 3 | 7.6 | $1M | −1.0% | |
| Monona County, IA | Not scored | 3 | 7.7 | $980K | −2.4% | |
| Decatur County, IA | Not scored | 2 | 6.5 | $1.1M | −0.9% | |
| Monroe County, IA | Not scored | 3 | 9.7 | $808K | −2.5% | |
| Adair County, IA | Not scored | 3 | 9.3 | $856K | −1.3% | |
| Worth County, IA | Not scored | 0 | 0.0 | n/a | −1.3% | |
| Van Buren County, IA | Not scored | 1 | 3.5 | $2.1M | −1.2% | |
| Pocahontas County, IA | Not scored | 2 | 6.7 | $1.1M | −3.5% | |
| Ida County, IA | Not scored | 1 | 3.3 | $2.3M | −3.4% | |
| Wayne County, IA | Not scored | 1 | 3.9 | $1.9M | +3.6% | |
| Fremont County, IA | Not scored | 1 | 3.5 | $2.3M | −0.8% | |
| Osceola County, IA | Not scored | 1 | 3.8 | $2.1M | −3.6% | |
| Taylor County, IA | Not scored | 2 | 8.0 | $916K | −0.5% | |
| Audubon County, IA | Not scored | 2 | 7.7 | $986K | −3.0% | |
| Ringgold County, IA | Not scored | 1 | 5.3 | $1.5M | 0.0% | |
| Adams County, IA | Not scored | 1 | 6.5 | $1.2M | −2.5% |
Markets with fewer than 5 veterinarians on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many veterinarians are in Iowa?
As of September 2026, map listings count 610 veterinarians in Iowa. 55 of them (9%) are chain locations. The listings count veterinary clinics and animal hospitals. Official counts show 480 businesses with payroll classed as veterinary services in 2023, up 2.8% from 2019.
How much do households in Iowa spend on pets?
About $1.1B a year, or $843 per household. That is 7% below the U.S. average (an index of 93, where 100 is the U.S. average). Spread across the 610 veterinarians on map listings, it comes to $1.8M per clinic. That spending covers all pets, which veterinarians share with other businesses in the trade. It is estimated from the incomes of the 1,315,707 households in Iowa and national spending patterns by income.
How does Iowa compare with the U.S. for veterinarians?
Iowa has 4.6 veterinarians per 10,000 households, 39% above the U.S. rate of 3.3. Spending per clinic is $1.8M, 33% below the U.S. figure of $2.7M. At the U.S. ratio of veterinarians to household spending, Iowa would have about 408, against 610 on map listings. There is one business with payroll in the industry for every 2,741 households, against one for every 3,767 across the U.S. The official count rose 2.8% from 2019 to 2023, against +6.8% for the U.S.
Which market in Iowa has the highest market score for veterinarians?
Among 9 scored metro areas in or partly in Iowa, the Sioux City metro area scores highest, at 64 (upper middle). Among 9 scored small-town markets in or partly in Iowa, the Muscatine area scores highest, at 57 (upper middle). Among 37 scored counties in Iowa, Dallas County scores highest, at 85 (high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Iowa scores 24 for veterinarians (low), #47 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Iowa. It maps the veterinarians on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Veterinarians in other states
All 51 states
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Top markets for veterinarians across the U.S. · All business types in Iowa
Related business types in Iowa
- Pet businesses1,697 listings
- Pet grooming and boarding507 listings
- Pet stores254 listings
Screening a site or an acquisition in Iowa?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.