Pets · Metro area · Nebraska
Pet stores in the Omaha, NE-IA metro area
The pet stores in the Omaha, NE-IA metro area, the household spending behind them and how the market ranks against other metro areas.
Groundwork market score · out of 100
Score 50 out of 100: Upper middle
Ranked #191 of 382 scored metro areas
#2 of 3 scored metro areas based in Nebraska
- Listings
- 90
- 25 chain locations (28%)
- Official establishments
- 34
- −5.6% since 2019
- Household spending a year
- $359.1M
- On pets · $921 a household
- Spending per listing
- $4M
- 12% below the U.S.
- Listings per 10k households
- 2.3
- 15% above the U.S.
- Population, 2025
- 1,009,836
- +4.2% since 2020
See the pet stores around any address in the Omaha metro area
The site report maps the pet stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Omaha metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $921 per household (in line with the U.S. average), households in the Omaha metro area spend about $359.1M a year on pets. That is about $4M of household spending for each store on map listings, 12% below the U.S. figure of $4.5M. The spending figure covers all pets, not only pet stores.
The Omaha metro area has 90 pet stores on map listings as of September 2026. Of those, 25 are chain locations, or 28%, against 38% across the U.S. That comes to 2.3 for every 10,000 households, 15% above the U.S. rate of 2.0.
In 2023, official counts showed 34 businesses with payroll in the Omaha metro area classed as pet and pet supplies stores, down 5.6% from 2019. That is one for every 11,465 households, against one for every 13,024 across the U.S. Since fiscal 2022, 2 SBA-backed loans worth $255K have gone to businesses classed as pet and pet supplies stores in the Omaha metro area.
Population estimates put the population change in the Omaha metro area from 2020 to 2025 at +4.2%, faster than the U.S. (+3.1%). The Groundwork market score for pet stores in the Omaha metro area is 50 (upper middle), #191 of 382 scored metro areas and #2 of 3 scored metro areas based in Nebraska.
How the Omaha metro area compares
The same measures for Nebraska and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Omaha metro area | Nebraska | U.S. |
|---|---|---|---|
| Listings per 10k households | 2.3 | 2.0 | 2.0 |
| Spending per listing | $4M | $4.3M | $4.5M |
| Households per official establishment | 11,465 | 16,975 | 13,024 |
| Official establishment growth, 2019–2023 | −5.6% | −2.1% | −1.6% |
| Population growth, 2020–2025 | +4.2% | +2.8% | +3.1% |
| Spending per household on pets | $921 | $858 | $909 |
| Median household income | $84,829 | $76,475 | $80,734 |
| Groundwork market score | 50 | 57 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 34−5.6% over the period
- Employees, 2023
- 507
- Annual payroll, 2023
- $15M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 9025 chain locations
- Listings at the U.S. rate for this spending
- 79The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $255K
SBA-backed loans to businesses classed as pet and pet supplies stores in the Omaha metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Omaha metro area
- Population, 2025 estimate
- 1,009,836+4.2% since 2020
- Households
- 389,812
- Median age
- 37.7
- Homes lived in by their owners
- 66%
- Vehicles per household
- 1.9
- Land area
- 4,346 sq. mi.
- People per square mile
- 226
- Median household income
- $84,829+25.0% vs. 2015–2019, before inflation
- Average household income
- $113,627
- Median home value
- $268,600
- Jobs located here
- 507,201
- Daytime population
- 999,164Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Omaha metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet stores on map listings by name and distance.
Or open the report at the center of the Omaha metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPet stores across Nebraska
Every Nebraska market ranked →The highest-scoring metro areas in Nebraska for pet stores, numbered among those based in Nebraska (a market based in another state is listed without a number), with the Omaha metro area marked.
Top metro areas in Nebraska
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Lincoln, NE | 68 | 15 | 1.1 | $7.9M | +3.3% | #65 of 382 |
| 2Omaha, NE-IA | 50 | 90 | 2.3 | $4M | +4.2% | #191 of 382 |
| Sioux City, IA-NE-SD | 47 | 10 | 1.8 | $4.6M | +1.0% | #214 of 382 |
| 3Grand Island, NE | 35 | 6 | 2.0 | $4M | +1.5% | #303 of 382 |
Other business types in the Omaha metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses64
- Veterinarians62
- Pet grooming and boarding66
- Pet stores50
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pet stores are in the Omaha, NE-IA metro area?
Map listings as of September 2026 show 90 pet stores in the Omaha metro area. 25 of them (28%) are chain locations. The listings count pet stores. Official counts show 34 businesses with payroll classed as pet and pet supplies stores in 2023, down 5.6% from 2019.
How much do households in the Omaha, NE-IA metro area spend on pets?
About $359.1M a year, or $921 per household. That is in line with the U.S. average (an index of 101, where 100 is the U.S. average). Spread across the 90 pet stores on map listings, it comes to $4M per store. That spending covers all pets, which pet stores share with other businesses in the trade. It is estimated from the incomes of the 389,812 households in the Omaha metro area and national spending patterns by income.
How does the Omaha, NE-IA metro area compare with the U.S. for pet stores?
The Omaha metro area has 2.3 pet stores per 10,000 households, 15% above the U.S. rate of 2.0. Spending per store is $4M, 12% below the U.S. figure of $4.5M. At the U.S. ratio of pet stores to household spending, the Omaha metro area would have about 79, against 90 on map listings. There is one business with payroll in the industry for every 11,465 households, against one for every 13,024 across the U.S. The official count fell 5.6% from 2019 to 2023, against −1.6% for the U.S.
How fast is the Omaha, NE-IA metro area growing?
Population estimates put the Omaha metro area at 1,009,836 people in 2025, up 4.2% since 2020, faster than the U.S. (+3.1%). It has 389,812 households. The median household income in the Omaha metro area is $84,829 a year, 5% above the U.S. median of $80,734. That rose 25.0% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Omaha metro area scores 50 for pet stores (upper middle), #191 of 382 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Omaha metro area. It maps the pet stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pet stores · All 56 business types in the Omaha metro area
Screening a site or an acquisition in the Omaha metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Omaha metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.