Groundwork

Pets · Metro area · Michigan

Pet grooming and boarding businesses in the Grand Rapids-Wyoming-Kentwood, MI metro area

How the Grand Rapids-Wyoming-Kentwood, MI metro area compares with other metro areas and the U.S. for pet grooming and boarding businesses: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 56 out of 100: Upper middle

Ranked #152 of 386 scored metro areas
#3 of 15 scored metro areas based in Michigan

Listings
172
14 chain locations (8%)
Official establishments
84
+33.3% since 2019
Household spending a year
$393.5M
On pets · $894 a household
Spending per listing
$2.3M
10% below the U.S.
Listings per 10k households
3.9
8% above the U.S.
Population, 2025
1,183,645
+2.8% since 2020

See the pet grooming and boarding businesses around any address in the Grand Rapids-Wyoming-Kentwood metro area

The site report maps the pet grooming and boarding businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Grand Rapids-Wyoming-Kentwood metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Households in the Grand Rapids-Wyoming-Kentwood metro area spend about $393.5M a year on pets, or $894 per household, 2% below the U.S. average. That is about $2.3M of household spending for each business on map listings, 10% below the U.S. figure of $2.5M. The spending figure covers all pets, not only pet grooming and boarding businesses.

The Grand Rapids-Wyoming-Kentwood metro area has 172 pet grooming and boarding businesses on map listings as of September 2026. Chain locations make up 8% of them, against 9% across the U.S. That comes to 3.9 for every 10,000 households, 8% above the U.S. rate of 3.6.

In 2023, official counts showed 84 businesses with payroll in the Grand Rapids-Wyoming-Kentwood metro area classed as pet care (except veterinary), up 33.3% from 2019. That is one for every 5,242 households, against one for every 5,057 across the U.S. Since fiscal 2022, 10 SBA-backed loans worth $8.1M have gone to businesses classed as pet care (except veterinary) in the Grand Rapids-Wyoming-Kentwood metro area.

Population estimates show the Grand Rapids-Wyoming-Kentwood metro area grew 2.8% from 2020 to 2025, in step with the U.S. (+3.1%). The Groundwork market score for pet grooming and boarding businesses in the Grand Rapids-Wyoming-Kentwood metro area is 56 (upper middle), #152 of 386 scored metro areas and #3 of 15 scored metro areas based in Michigan.

How the Grand Rapids-Wyoming-Kentwood metro area compares

The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet grooming and boarding businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Pet grooming and boarding in Grand Rapids-Wyoming-Kentwood, MI metro area compared with Michigan and the U.S.
MeasureGrand Rapids-Wyoming-Kentwood metro areaMichiganU.S.
Listings per 10k households3.93.83.6
Spending per listing$2.3M$2.2M$2.5M
Households per official establishment5,2425,9955,057
Official establishment growth, 2019–2023+33.3%+33.1%+25.2%
Population growth, 2020–2025+2.8%+0.6%+3.1%
Spending per household on pets$894$843$909
Median household income$82,874$72,875$80,734
Groundwork market score5645

Official counts and lending

Businesses

Official establishments, 2019 to 2023
84+33.3% over the period
Employees, 2023
750
Annual payroll, 2023
$18.4M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
17214 chain locations
Listings at the U.S. rate for this spending
155The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
10
Amount
$8.1M

SBA-backed loans to businesses classed as pet care (except veterinary) in the Grand Rapids-Wyoming-Kentwood metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Grand Rapids-Wyoming-Kentwood metro area

Population, 2025 estimate
1,183,645+2.8% since 2020
Households
440,316
Median age
38.3
Homes lived in by their owners
75%
Vehicles per household
1.9
Land area
3,243 sq. mi.
People per square mile
358
Median household income
$82,874
Average household income
$107,922
Median home value
$285,300
Jobs located here
566,419
Daytime population
1,215,585Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Grand Rapids-Wyoming-Kentwood metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet grooming and boarding businesses on map listings by name and distance.

Or open the report at the center of the Grand Rapids-Wyoming-Kentwood metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Pet grooming and boarding across Michigan

Every Michigan market ranked →

The highest-scoring metro areas in Michigan for pet grooming and boarding businesses, numbered among those based in Michigan (a market based in another state is listed without a number), with the Grand Rapids-Wyoming-Kentwood metro area marked.

Top metro areas in Michigan

Metro areas in Michigan ranked for pet grooming and boarding businesses by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
South Bend-Mishawaka, IN-MI65322.5$3.2M+0.1%#77 of 386
1Detroit-Warren-Dearborn, MI625453.1$2.9M+0.1%#102 of 386
2Monroe, MI58223.5$2.5M+0.7%#137 of 386
3Grand Rapids-Wyoming-Kentwood, MI561723.9$2.3M+2.8%#152 of 386
4Ann Arbor, MI50593.9$2.5M−0.4%#201 of 386
5Lansing-East Lansing, MI49723.7$2.2M+1.4%#208 of 386
6Jackson, MI46243.8$2.1M−0.4%#233 of 386
7Muskegon-Norton Shores, MI39223.2$2.3M+1.8%#279 of 386
8Flint, MI39653.9$2M−1.1%#282 of 386
9Battle Creek, MI38203.8$2M−0.6%#287 of 386

Other business types in the Grand Rapids-Wyoming-Kentwood metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many pet grooming and boarding businesses are in the Grand Rapids-Wyoming-Kentwood, MI metro area?

Map listings as of September 2026 show 172 pet grooming and boarding businesses in the Grand Rapids-Wyoming-Kentwood metro area. 14 of them (8%) are chain locations. The listings count groomers, boarding, dog daycare and pet sitters. Official counts show 84 businesses with payroll classed as pet care (except veterinary) in 2023, up 33.3% from 2019.

How much do households in the Grand Rapids-Wyoming-Kentwood, MI metro area spend on pets?

About $393.5M a year, or $894 per household. That is 2% below the U.S. average (an index of 98, where 100 is the U.S. average). Spread across the 172 pet grooming and boarding businesses on map listings, it comes to $2.3M per business. That spending covers all pets, which pet grooming and boarding businesses share with other businesses in the trade. It is estimated from the incomes of the 440,316 households in the Grand Rapids-Wyoming-Kentwood metro area and national spending patterns by income.

How does the Grand Rapids-Wyoming-Kentwood, MI metro area compare with the U.S. for pet grooming and boarding businesses?

The Grand Rapids-Wyoming-Kentwood metro area has 3.9 pet grooming and boarding businesses per 10,000 households, 8% above the U.S. rate of 3.6. Spending per business is $2.3M, 10% below the U.S. figure of $2.5M. At the U.S. ratio of pet grooming and boarding businesses to household spending, the Grand Rapids-Wyoming-Kentwood metro area would have about 155, against 172 on map listings. There is one business with payroll in the industry for every 5,242 households, against one for every 5,057 across the U.S. The official count rose 33.3% from 2019 to 2023, against +25.2% for the U.S.

How fast is the Grand Rapids-Wyoming-Kentwood, MI metro area growing?

Population estimates put the Grand Rapids-Wyoming-Kentwood metro area at 1,183,645 people in 2025, up 2.8% since 2020, in step with the U.S. (+3.1%). It has 440,316 households. Median household income in the Grand Rapids-Wyoming-Kentwood metro area is $82,874, 3% above the U.S. median of $80,734.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Grand Rapids-Wyoming-Kentwood metro area scores 56 for pet grooming and boarding businesses (upper middle), #152 of 386 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Grand Rapids-Wyoming-Kentwood metro area. It maps the pet grooming and boarding businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for pet grooming and boarding businesses · All 56 business types in the Grand Rapids-Wyoming-Kentwood metro area

Screening a site or an acquisition in the Grand Rapids-Wyoming-Kentwood metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Grand Rapids-Wyoming-Kentwood metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.