Groundwork

Food and drink · Small-town market · Oregon

Coffee shops and cafes in the Hood River, OR area

How the Hood River, OR area compares with other small-town markets and the U.S. for coffee shops and cafes: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 26 out of 100: Lower middle

Ranked #496 of 529 scored small-town markets
#5 of 12 scored small-town markets based in Oregon

Listings
31
5 chain locations (16%)
Official establishments
20
All snack and nonalcoholic beverage bars
Household spending a year
$39M
On food away from home · $4,361 a household
Spending per listing
$1.3M
66% below the U.S.
Listings per 10k households
34.7
3.2 times the U.S.
Population, 2025
23,720
−0.7% since 2020

See the coffee shops and cafes around any address in the Hood River area

The site report maps the coffee shops and cafes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Hood River area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

The Groundwork market score for coffee shops and cafes in the Hood River area is 26 (lower middle), #496 of 529 scored small-town markets and #5 of 12 scored small-town markets based in Oregon. That puts it in the bottom quarter of small-town markets.

Map listings as of September 2026 show 31 coffee shops and cafes in the Hood River area. 5 of them (16%) are chain locations, against 39% across the U.S. Per 10,000 households, that is 34.7, 3.2 times the U.S. rate of 11.0.

Households in the Hood River area spend about $39M a year on food away from home, or $4,361 per household, 7% above the U.S. average. That is about $1.3M of household spending for each cafe on map listings, 66% below the U.S. figure of $3.7M. That spending covers all food away from home, which coffee shops and cafes share with other businesses in the trade.

Official counts show 20 businesses with payroll classed as snack and nonalcoholic beverage bars in the Hood River area in 2023. That is one for every 447 households, against one for every 1,518 across the U.S. The official count takes in all snack and nonalcoholic beverage bars, not only coffee shops and cafes: bakeries and dessert shops are counted too. Since fiscal 2022, 2 SBA-backed loans worth $55K have gone to businesses classed as snack and nonalcoholic beverage bars in the Hood River area. Population estimates put the population change in the Hood River area from 2020 to 2025 at −0.7%, against +3.1% for the U.S.

How the Hood River area compares

The same measures for Oregon and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the coffee shops and cafes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Coffee shops and cafes in Hood River, OR area compared with Oregon and the U.S.
MeasureHood River areaOregonU.S.
Listings per 10k households34.718.611.0
Spending per listing$1.3M$2.2M$3.7M
Households per official establishment (all snack and nonalcoholic beverage bars)4471,0251,518
Official establishment growth, 2019–2023n/a+11.5%+24.3%
Population growth, 2020–2025−0.7%+0.7%+3.1%
Spending per household on food away from home$4,361$4,070$4,070
Median household income$88,947$83,011$80,734
Groundwork market score2622

Official counts and lending

Businesses

Official establishments, 2019 to 2023
20All snack and nonalcoholic beverage bars
Employees, 2023
199
Annual payroll, 2023
$5.1M
One-person businesses, 2023
0All snack and nonalcoholic beverage bars with no payroll
Map listings, September 2026
315 chain locations
Listings at the U.S. rate for this spending
11The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
2
Amount
$55K

SBA-backed loans to businesses classed as snack and nonalcoholic beverage bars in the Hood River area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all snack and nonalcoholic beverage bars, not only coffee shops and cafes.

Population and households in the Hood River area

Population, 2025 estimate
23,720−0.7% since 2020
Households
8,939
Median age
42.1
Homes lived in by their owners
69%
Vehicles per household
2.1
Land area
522 sq. mi.
People per square mile
46
Median household income
$88,947+35.4% vs. 2015–2019, before inflation
Average household income
$124,854
Median home value
$660,000
Jobs located here
13,643
Daytime population
25,339Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Hood River area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the coffee shops and cafes on map listings by name and distance.

Or open the report at the center of the Hood River area. Signed out, you see a blurred preview; on an account, each report is one action.

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Coffee shops and cafes across Oregon

Every Oregon market ranked →

The highest-scoring small-town markets in Oregon for coffee shops and cafes, numbered among those based in Oregon, with the Hood River area marked.

Top small-town markets in Oregon

Small-town markets in Oregon ranked for coffee shops and cafes by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Hermiston-Pendleton, OR364914.8$2.4M+1.8%#425 of 529
2Roseburg, OR316413.5$2.5M+0.6%#461 of 529
3Ontario, OR-ID313015.0$2.2M+5.0%#463 of 529
4Klamath Falls, OR314314.8$2.2M+0.9%#464 of 529
5Hood River, OR263134.7$1.3M−0.7%#496 of 529
6The Dalles, OR232422.7$1.5M−1.1%#508 of 529
7Astoria, OR226133.9$1.1M−0.6%#512 of 529
8Coos Bay-North Bend, OR215218.1$1.9M−1.5%#515 of 529
9La Grande, OR212119.3$1.8M−1.0%#516 of 529
10Baker City, OR211419.0$1.7M−0.4%#518 of 529

Other business types in the Hood River area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many coffee shops and cafes are in the Hood River, OR area?

There are 31 coffee shops and cafes on map listings in the Hood River area as of September 2026. 5 of them (16%) are chain locations. The listings count coffee, tea, juice and bubble tea shops, and cafes. Official counts show 20 businesses with payroll classed as snack and nonalcoholic beverage bars in 2023. That count covers all snack and nonalcoholic beverage bars (bakeries and dessert shops included), not only coffee shops and cafes.

How much do households in the Hood River, OR area spend on food away from home?

About $39M a year, or $4,361 per household. That is 7% above the U.S. average (an index of 107, where 100 is the U.S. average). Spread across the 31 coffee shops and cafes on map listings, it comes to $1.3M per cafe. The spending figure covers all food away from home, not only coffee shops and cafes. It is estimated from the incomes of the 8,939 households in the Hood River area and national spending patterns by income.

How does the Hood River, OR area compare with the U.S. for coffee shops and cafes?

The Hood River area has 34.7 coffee shops and cafes per 10,000 households, 3.2 times the U.S. rate of 11.0. Spending per cafe is $1.3M, 66% below the U.S. figure of $3.7M. At the national ratio of coffee shops and cafes to household spending, the Hood River area would have about 11, against 31 on map listings. There is one business with payroll in the industry for every 447 households, against one for every 1,518 across the U.S.

How fast is the Hood River, OR area growing?

Population estimates put the Hood River area at 23,720 people in 2025, down 0.7% since 2020, against +3.1% for the U.S. It has 8,939 households. The median household income in the Hood River area is $88,947 a year, 10% above the U.S. median of $80,734. That rose 35.4% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Hood River area scores 26 for coffee shops and cafes (lower middle), #496 of 529 scored small-town markets.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Hood River area. It maps the coffee shops and cafes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for coffee shops and cafes · All 56 business types in the Hood River area

Screening a site or an acquisition in the Hood River area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Hood River area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.