Pets · Metro area · New York
Pet businesses in the Utica-Rome, NY metro area
How the Utica-Rome, NY metro area compares with other metro areas and the U.S. for pet businesses: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 28 out of 100: Lower middle
Ranked #347 of 387 scored metro areas
#3 of 13 scored metro areas based in New York
- Listings
- 121
- 18 chain locations (15%)
- Official establishments
- 47
- −6.1% since 2019
- Household spending a year
- $70.5M
- On pets · $582 a household
- Spending per listing
- $582K
- 34% below the U.S.
- Listings per 10k households
- 10.0
- 4% below the U.S.
- Population, 2025
- 285,611
- −2.0% since 2020
See the pet businesses around any address in the Utica-Rome metro area
The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Utica-Rome metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for pet businesses in the Utica-Rome metro area is 28 (lower middle), #347 of 387 scored metro areas and #3 of 13 scored metro areas based in New York. That puts it in the bottom quarter of metro areas.
At $582 per household (36% below the U.S. average), households in the Utica-Rome metro area spend about $70.5M a year on pets. That works out to $582K per business, 34% below the U.S. figure of $878K.
There are 121 pet businesses on map listings in the Utica-Rome metro area as of September 2026. Chain locations make up 15% of them, against 17% across the U.S. That is 10.0 per 10,000 households, 4% below the U.S. rate of 10.4.
Official counts show 47 businesses with payroll classed as pet care, veterinarians and pet stores in the Utica-Rome metro area in 2023, down 6.1% from 2019. That is one for every 2,574 households, against one for every 1,852 across the U.S. Since fiscal 2022, 4 SBA-backed loans worth $55K have gone to businesses classed as pet care, veterinarians and pet stores in the Utica-Rome metro area. Between 2020 and 2025, the population of the Utica-Rome metro area declined 2.0%, against +3.1% for the U.S.
How the Utica-Rome metro area compares
The same measures for New York and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Utica-Rome metro area | New York | U.S. |
|---|---|---|---|
| Listings per 10k households | 10.0 | 8.4 | 10.4 |
| Spending per listing | $582K | $838K | $878K |
| Households per official establishment | 2,574 | 2,305 | 1,852 |
| Official establishment growth, 2019–2023 | −6.1% | +2.7% | +11.4% |
| Population growth, 2020–2025 | −2.0% | −0.6% | +3.1% |
| Spending per household on pets | $582 | $701 | $909 |
| Median household income | $69,779 | $85,974 | $80,734 |
| Groundwork market score | 28 | 46 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 47−6.1% over the period
- Employees, 2023
- 532
- Annual payroll, 2023
- $29.9M
- One-person businesses, 2023
- 98Businesses with no payroll
- Map listings, September 2026
- 12118 chain locations
- Listings at the U.S. rate for this spending
- 80The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 4
- Amount
- $55K
SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in the Utica-Rome metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Utica-Rome metro area
- Population, 2025 estimate
- 285,611−2.0% since 2020
- Households
- 120,961
- Median age
- 42.5
- Homes lived in by their owners
- 70%
- Vehicles per household
- 1.6
- Land area
- 2,623 sq. mi.
- People per square mile
- 110
- Median household income
- $69,779+25.2% vs. 2015–2019, before inflation
- Average household income
- $90,098
- Median home value
- $172,900
- Jobs located here
- 118,874
- Daytime population
- 283,084Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Utica-Rome metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.
Or open the report at the center of the Utica-Rome metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPet businesses across New York
Every New York market ranked →The highest-scoring metro areas in New York for pet businesses, numbered among those based in New York, with the Utica-Rome metro area marked.
Top metro areas in New York
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1New York-Newark-Jersey City, NY-NJ | 59 | 5,411 | 7.3 | $1M | +0.6% | #121 of 387 |
| 2Albany-Schenectady-Troy, NY | 33 | 388 | 10.1 | $678K | +1.9% | #319 of 387 |
| 3Utica-Rome, NY | 28 | 121 | 10.0 | $582K | −2.0% | #347 of 387 |
| 4Binghamton, NY | 28 | 102 | 10.0 | $576K | −1.3% | #348 of 387 |
| 5Buffalo-Cheektowaga, NY | 24 | 467 | 9.3 | $659K | −0.8% | #360 of 387 |
| 6Kiryas Joel-Poughkeepsie-Newburgh, NY | 23 | 331 | 13.0 | $569K | +3.0% | #364 of 387 |
| 7Watertown-Fort Drum, NY | 23 | 51 | 10.7 | $528K | −3.9% | #366 of 387 |
| 8Rochester, NY | 21 | 517 | 11.6 | $543K | −0.7% | #369 of 387 |
| 9Syracuse, NY | 16 | 316 | 11.6 | $537K | −1.3% | #380 of 387 |
| 10Kingston, NY | 13 | 96 | 12.9 | $531K | +1.1% | #383 of 387 |
Other business types in the Utica-Rome metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses28
- Veterinarians25
- Pet grooming and boarding27
- Pet stores36
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pet businesses are in the Utica-Rome, NY metro area?
As of September 2026, map listings count 121 pet businesses in the Utica-Rome metro area. 18 of them (15%) are chain locations. The listings count vets, groomers, boarding and pet stores. Official counts show 47 businesses with payroll classed as pet care, veterinarians and pet stores in 2023, down 6.1% from 2019. Official counts list 98 one-person businesses without payroll.
How much do households in the Utica-Rome, NY metro area spend on pets?
About $70.5M a year, or $582 per household. That is 36% below the U.S. average (an index of 64, where 100 is the U.S. average). Spread across the 121 pet businesses on map listings, it comes to $582K per business. It is estimated from the incomes of the 120,961 households in the Utica-Rome metro area and national spending patterns by income.
How does the Utica-Rome, NY metro area compare with the U.S. for pet businesses?
The Utica-Rome metro area has 10.0 pet businesses per 10,000 households, 4% below the U.S. rate of 10.4. Spending per business is $582K, 34% below the U.S. figure of $878K. At the U.S. ratio of pet businesses to household spending, the Utica-Rome metro area would have about 80, against 121 on map listings. There is one business with payroll in the industry for every 2,574 households, against one for every 1,852 across the U.S. The official count fell 6.1% from 2019 to 2023, against +11.4% for the U.S.
How fast is the Utica-Rome, NY metro area growing?
Population estimates put the Utica-Rome metro area at 285,611 people in 2025, down 2.0% since 2020, against +3.1% for the U.S. It has 120,961 households. Median household income in the Utica-Rome metro area is $69,779, 14% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.2%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Utica-Rome metro area scores 28 for pet businesses (lower middle), #347 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Utica-Rome metro area. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pet businesses · All 56 business types in the Utica-Rome metro area
Screening a site or an acquisition in the Utica-Rome metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Utica-Rome metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.