Beauty and personal care · Metro area · New York
Barbershops in the Utica-Rome, NY metro area
Competitor counts, household spending and official business counts for barbershops in the Utica-Rome, NY metro area, set against other metro areas and the U.S.
Groundwork market score · out of 100
Score 33 out of 100: Lower middle
Ranked #316 of 387 scored metro areas
#13 of 13 scored metro areas based in New York
- Listings
- 62
- 6 chain locations (10%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $111.6M
- On personal care products and services · $923 a household
- Spending per listing
- $1.8M
- 5% below the U.S.
- Listings per 10k households
- 5.1
- 4% below the U.S.
- Population, 2025
- 285,611
- −2.0% since 2020
See the barbershops around any address in the Utica-Rome metro area
The site report maps the barbershops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Utica-Rome metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Utica-Rome metro area scores 33 (lower middle) on the Groundwork market score for barbershops, ranking #316 of 387 scored metro areas and #13 of 13 scored metro areas based in New York. That puts it in the bottom quarter of metro areas.
As of September 2026, map listings count 62 barbershops in the Utica-Rome metro area. 6 of them (10%) are chain locations, against 12% across the U.S. That is 5.1 per 10,000 households, 4% below the U.S. rate of 5.3.
Household spending on personal care products and services in the Utica-Rome metro area comes to about $111.6M a year: $923 per household, 8% below the U.S. average. Spread across 62 barbershops, that is $1.8M per shop, 5% below the U.S. figure of $1.9M. That spending covers all personal care products and services, which barbershops share with other businesses in the trade.
There is no official count of businesses with payroll classed as barber shops in the Utica-Rome metro area: counts under 3 aren’t published. Between 2020 and 2025, the population of the Utica-Rome metro area declined 2.0%, against +3.1% for the U.S.
How the Utica-Rome metro area compares
The same measures for New York and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the barbershops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Utica-Rome metro area | New York | U.S. |
|---|---|---|---|
| Listings per 10k households | 5.1 | 5.9 | 5.3 |
| Spending per listing | $1.8M | $1.8M | $1.9M |
| Households per official establishment | n/a | 7,704 | 16,589 |
| Official establishment growth, 2019–2023 | n/a | −0.4% | +28.5% |
| Population growth, 2020–2025 | −2.0% | −0.6% | +3.1% |
| Spending per household on personal care products and services | $923 | $1,070 | $1,005 |
| Median household income | $69,779 | $85,974 | $80,734 |
| Groundwork market score | 33 | 27 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 112Businesses with no payroll
- Map listings, September 2026
- 626 chain locations
- Listings at the U.S. rate for this spending
- 59The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as barber shops in the Utica-Rome metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Utica-Rome metro area
- Population, 2025 estimate
- 285,611−2.0% since 2020
- Households
- 120,961
- Median age
- 42.5
- Homes lived in by their owners
- 70%
- Vehicles per household
- 1.6
- Land area
- 2,623 sq. mi.
- People per square mile
- 110
- Median household income
- $69,779+25.2% vs. 2015–2019, before inflation
- Average household income
- $90,098
- Median home value
- $172,900
- Jobs located here
- 118,874
- Daytime population
- 283,084Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Utica-Rome metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the barbershops on map listings by name and distance.
Or open the report at the center of the Utica-Rome metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardBarbershops across New York
Every New York market ranked →The highest-scoring metro areas in New York for barbershops, numbered among those based in New York, with the Utica-Rome metro area marked.
Top metro areas in New York
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Kingston, NY | 67 | 31 | 4.2 | $2.5M | +1.1% | #71 of 387 |
| 2Ithaca, NY | 55 | 17 | 3.9 | $2.5M | −1.4% | #148 of 387 |
| 3Syracuse, NY | 55 | 116 | 4.3 | $2.3M | −1.3% | #150 of 387 |
| 4Albany-Schenectady-Troy, NY | 55 | 210 | 5.5 | $1.9M | +1.9% | #155 of 387 |
| 5Binghamton, NY | 53 | 45 | 4.4 | $2.1M | −1.3% | #165 of 387 |
| 6Kiryas Joel-Poughkeepsie-Newburgh, NY | 48 | 161 | 6.3 | $1.8M | +3.0% | #210 of 387 |
| 7Rochester, NY | 48 | 271 | 6.1 | $1.6M | −0.7% | #213 of 387 |
| 8Glens Falls, NY | 45 | 25 | 4.6 | $2.1M | −1.9% | #244 of 387 |
| 9Buffalo-Cheektowaga, NY | 41 | 303 | 6.0 | $1.6M | −0.8% | #273 of 387 |
| 10New York-Newark-Jersey City, NY-NJ | 40 | 4,689 | 6.3 | $1.8M | +0.6% | #282 of 387 |
| 13Utica-Rome, NY | 33 | 62 | 5.1 | $1.8M | −2.0% | #316 of 387 |
Other business types in the Utica-Rome metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas55
- Hair salons51
- Barbershops33
- Nail salons38
- Spas and skin care64
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many barbershops are in the Utica-Rome, NY metro area?
The Utica-Rome metro area has 62 barbershops on map listings as of September 2026. 6 of them (10%) are chain locations. The listings count barbershops. No official count is published for barber shops in the Utica-Rome metro area: counts under 3 are left out. Official counts also show 112 one-person businesses without payroll.
How much do households in the Utica-Rome, NY metro area spend on personal care products and services?
About $111.6M a year, or $923 per household. That is 8% below the U.S. average (an index of 92, where 100 is the U.S. average). Spread across the 62 barbershops on map listings, it comes to $1.8M per shop. The spending figure covers all personal care products and services, not only barbershops. It is estimated from the incomes of the 120,961 households in the Utica-Rome metro area and national spending patterns by income.
How does the Utica-Rome, NY metro area compare with the U.S. for barbershops?
The Utica-Rome metro area has 5.1 barbershops per 10,000 households, 4% below the U.S. rate of 5.3. Spending per shop is $1.8M, 5% below the U.S. figure of $1.9M. At the national ratio of barbershops to household spending, the Utica-Rome metro area would have about 59, against 62 on map listings.
How fast is the Utica-Rome, NY metro area growing?
Population estimates put the Utica-Rome metro area at 285,611 people in 2025, down 2.0% since 2020, against +3.1% for the U.S. It has 120,961 households. Median household income in the Utica-Rome metro area is $69,779, 14% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.2%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Utica-Rome metro area scores 33 for barbershops (lower middle), #316 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Utica-Rome metro area. It maps the barbershops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for barbershops · All 56 business types in the Utica-Rome metro area
Screening a site or an acquisition in the Utica-Rome metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Utica-Rome metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.