Food and drink · Metro area · New York
Pizza places in the Utica-Rome, NY metro area
Competitor counts, household spending and official business counts for pizza places in the Utica-Rome, NY metro area, set against other metro areas and the U.S.
Groundwork market score · out of 100
Score 31 out of 100: Lower middle
Ranked #332 of 387 scored metro areas
#12 of 13 scored metro areas based in New York
- Listings
- 134
- 38 chain locations (28%)
- Official establishments
- 215
- All limited-service restaurants · +2.9% since 2019
- Household spending a year
- $438M
- On food away from home · $3,621 a household
- Spending per listing
- $3.3M
- 36% below the U.S.
- Listings per 10k households
- 11.1
- 39% above the U.S.
- Population, 2025
- 285,611
- −2.0% since 2020
See the pizza places around any address in the Utica-Rome metro area
The site report maps the pizza places on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Utica-Rome metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for pizza places in the Utica-Rome metro area is 31 (lower middle), #332 of 387 scored metro areas and #12 of 13 scored metro areas based in New York. That puts it in the bottom quarter of metro areas.
Households in the Utica-Rome metro area spend about $438M a year on food away from home, or $3,621 per household, 11% below the U.S. average. That is about $3.3M of household spending for each pizza place on map listings, 36% below the U.S. figure of $5.1M. The spending figure covers all food away from home, not only pizza places.
The Utica-Rome metro area has 134 pizza places on map listings as of September 2026. Of those, 38 are chain locations, or 28%, against 58% across the U.S. That is 11.1 per 10,000 households, 39% above the U.S. rate of 8.0.
The official count of businesses with payroll classed as limited-service restaurants in the Utica-Rome metro area was 215 in 2023, up 2.9% from 2019. That is one for every 563 households, against one for every 478 across the U.S. That count covers all limited-service restaurants (fast food and sandwich shops included), not only pizza places. Since fiscal 2022, 2 SBA-backed loans worth $160K have gone to businesses classed as limited-service restaurants in the Utica-Rome metro area. Between 2020 and 2025, the population of the Utica-Rome metro area declined 2.0%, against +3.1% for the U.S.
How the Utica-Rome metro area compares
The same measures for New York and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the pizza places counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Utica-Rome metro area | New York | U.S. |
|---|---|---|---|
| Listings per 10k households | 11.1 | 8.9 | 8.0 |
| Spending per listing | $3.3M | $4.8M | $5.1M |
| Households per official establishment (all limited-service restaurants) | 563 | 433 | 478 |
| Official establishment growth, 2019–2023 | +2.9% | −0.8% | +6.1% |
| Population growth, 2020–2025 | −2.0% | −0.6% | +3.1% |
| Spending per household on food away from home | $3,621 | $4,270 | $4,070 |
| Median household income | $69,779 | $85,974 | $80,734 |
| Groundwork market score | 31 | 35 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 215All limited-service restaurants · +2.9% over the period
- Employees, 2023
- 2,972
- Annual payroll, 2023
- $57.8M
- One-person businesses, 2023
- 48All limited-service restaurants with no payroll
- Map listings, September 2026
- 13438 chain locations
- Listings at the U.S. rate for this spending
- 86The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $160K
SBA-backed loans to businesses classed as limited-service restaurants in the Utica-Rome metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all limited-service restaurants, not only pizza places.
Population and households in the Utica-Rome metro area
- Population, 2025 estimate
- 285,611−2.0% since 2020
- Households
- 120,961
- Median age
- 42.5
- Homes lived in by their owners
- 70%
- Vehicles per household
- 1.6
- Land area
- 2,623 sq. mi.
- People per square mile
- 110
- Median household income
- $69,779+25.2% vs. 2015–2019, before inflation
- Average household income
- $90,098
- Median home value
- $172,900
- Jobs located here
- 118,874
- Daytime population
- 283,084Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Utica-Rome metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pizza places on map listings by name and distance.
Or open the report at the center of the Utica-Rome metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPizza across New York
Every New York market ranked →The highest-scoring metro areas in New York for pizza places, numbered among those based in New York, with the Utica-Rome metro area marked.
Top metro areas in New York
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Ithaca, NY | 52 | 37 | 8.6 | $4.6M | −1.4% | #178 of 387 |
| 2Binghamton, NY | 50 | 70 | 6.8 | $5.2M | −1.3% | #190 of 387 |
| 3Albany-Schenectady-Troy, NY | 50 | 373 | 9.7 | $4.3M | +1.9% | #198 of 387 |
| 4New York-Newark-Jersey City, NY-NJ | 47 | 6,494 | 8.8 | $5.2M | +0.6% | #220 of 387 |
| 5Elmira, NY | 44 | 25 | 7.1 | $4.9M | −3.9% | #238 of 387 |
| 6Kingston, NY | 44 | 70 | 9.4 | $4.4M | +1.1% | #241 of 387 |
| 7Syracuse, NY | 43 | 261 | 9.6 | $4M | −1.3% | #251 of 387 |
| 8Buffalo-Cheektowaga, NY | 41 | 434 | 8.7 | $4.4M | −0.8% | #261 of 387 |
| 9Kiryas Joel-Poughkeepsie-Newburgh, NY | 41 | 293 | 11.5 | $3.9M | +3.0% | #264 of 387 |
| 10Rochester, NY | 39 | 434 | 9.7 | $4M | −0.7% | #276 of 387 |
| 12Utica-Rome, NY | 31 | 134 | 11.1 | $3.3M | −2.0% | #332 of 387 |
Other business types in the Utica-Rome metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pizza places are in the Utica-Rome, NY metro area?
Map listings as of September 2026 show 134 pizza places in the Utica-Rome metro area. 38 of them (28%) are chain locations. The listings count pizza restaurants. Official counts show 215 businesses with payroll classed as limited-service restaurants in 2023, up 2.9% from 2019. The official count takes in all limited-service restaurants, not only pizza places: fast food and sandwich shops are counted too. Official counts list 48 one-person businesses without payroll.
How much do households in the Utica-Rome, NY metro area spend on food away from home?
About $438M a year, or $3,621 per household. That is 11% below the U.S. average (an index of 89, where 100 is the U.S. average). Spread across the 134 pizza places on map listings, it comes to $3.3M per pizza place. That spending covers all food away from home, which pizza places share with other businesses in the trade. It is estimated from the incomes of the 120,961 households in the Utica-Rome metro area and national spending patterns by income.
How does the Utica-Rome, NY metro area compare with the U.S. for pizza places?
The Utica-Rome metro area has 11.1 pizza places per 10,000 households, 39% above the U.S. rate of 8.0. Spending per pizza place is $3.3M, 36% below the U.S. figure of $5.1M. At the U.S. ratio of pizza places to household spending, the Utica-Rome metro area would have about 86, against 134 on map listings. There is one business with payroll in the industry for every 563 households, against one for every 478 across the U.S. The official count rose 2.9% from 2019 to 2023, against +6.1% for the U.S.
How fast is the Utica-Rome, NY metro area growing?
Population estimates put the Utica-Rome metro area at 285,611 people in 2025, down 2.0% since 2020, against +3.1% for the U.S. It has 120,961 households. Median household income in the Utica-Rome metro area is $69,779, 14% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.2%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Utica-Rome metro area scores 31 for pizza places (lower middle), #332 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Utica-Rome metro area. It maps the pizza places on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pizza places · All 56 business types in the Utica-Rome metro area
Screening a site or an acquisition in the Utica-Rome metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Utica-Rome metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.