County profile · Missouri
Webster County, MO market data
How Webster County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 43,054
- +10.4% since 2020
- Households
- 13,964
- Median household income
- $71,155
- +40.7% vs. 2015–2019, before inflation
- Median home value
- $228,800
- Jobs located here
- 8,109
- Highest market score
- 85
- Primary care and pediatrics, #41 of 1,656 scored counties
A site report maps the competitors on map listings around any address in Webster County by name and distance, and the households and spending within reach. Or open the report at the center of Webster County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Webster County has an estimated 43,054 people and 13,964 households. Between 2020 and 2025, the population of Webster County grew 10.4%, faster than the U.S. (+3.1%). Median household income in Webster County is $71,155, 12% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 40.7%, before inflation.
Relative to the U.S., household spending in Webster County runs highest on vehicle maintenance and repairs (an index of 124, where 100 is the U.S. average) and lowest on child care and other personal services (60).
Of the business types scored in Webster County, primary care and pediatric clinics (85), medical and dental practices (83) and dentists and orthodontists (82) have the highest Groundwork market scores. For primary care and pediatric clinics, that ranks #41 of 1,656 scored counties.
Webster County is part of the Springfield metro area. Against the U.S., map listings per household run highest for car washes and detailers (2.3 times the U.S. rate) and lowest for medical and dental practices (66% below the U.S. rate).
All 56 business types in Webster County
Highest Groundwork market score first. Each score compares Webster County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Primary care and pediatrics | 85 | #41 of 1,656 | 7 | 5.0 | $2.6M | 148 | 7 |
| Doctors, dentists and clinics | 83 | #60 of 2,394 | 40 | 28.6 | $462K | 303 | 26 |
| Dentists and orthodontists | 82 | #51 of 1,886 | 9 | 6.4 | $2.1M | 209 | 8 |
| Restaurants and cafes | 78 | #180 of 2,405 | 103 | 73.8 | $490K | 132 | 43 |
| Sit-down restaurants | 77 | #200 of 2,405 | 57 | 40.8 | $886K | 134 | 15 |
| Salons, barbers and spas | 74 | #198 of 2,385 | 48 | 34.4 | $271K | 127 | 5 |
| Grocery and convenience stores | 74 | #334 of 2,402 | 25 | 17.9 | $3.3M | 96 | 6 |
| Hair salons | 73 | #219 of 2,339 | 28 | 20.1 | $465K | 108 | 3 |
| Chiropractors | 72 | #181 of 1,490 | 5 | 3.6 | $3.7M | 154 | 5 |
| Convenience stores | 72 | #378 of 2,261 | 11 | 7.9 | $7.4M | 94 | Under 3 |
| Clothing, shoes and laundry | 71 | #358 of 2,210 | 24 | 17.2 | $1.1M | 121 | 3 |
| Clothing and shoe stores | 67 | #477 of 2,087 | 20 | 14.3 | $1.3M | 101 | 3 |
| Fast food and sandwich shops | 67 | #492 of 2,222 | 17 | 12.2 | $3M | 97 | 22 |
| Grocery stores | 66 | #530 of 2,070 | 9 | 6.4 | $9M | 97 | 5 |
| Bakeries and dessert shops | 65 | #403 of 1,889 | 12 | 8.6 | $4.2M | 102 | 5 |
| Gas stations | 65 | #571 of 2,358 | 19 | 13.6 | $2.2M | 94 | 18 |
| Coffee shops and cafes | 64 | #484 of 2,063 | 14 | 10.0 | $3.6M | 97 | 5 |
| Veterinarians | 63 | #441 of 1,485 | 5 | 3.6 | $2.2M | 80 | 3 |
| Tire shops | 63 | #443 of 1,530 | 6 | 4.3 | $2.8M | 110 | 5 |
| Spas and skin care | 60 | #531 of 1,769 | 13 | 9.3 | $1M | 114 | Under 3 |
| Gyms, studios and classes | 59 | #651 of 2,088 | 18 | 12.9 | $601K | 91 | Under 3 |
| Auto repair shops | 58 | #813 of 2,378 | 35 | 25.1 | $472K | 106 | 25 |
| Real estate | 55 | #822 of 2,229 | 24 | 17.2 | Index only | 180 | 23 |
| Lawn, cleaning and pest control | 54 | #724 of 1,771 | 11 | 7.9 | $1.5M | 87 | 16 |
| Pet businesses | 53 | #976 of 2,200 | 27 | 19.3 | $401K | 46 | 3 |
| HVAC and plumbing | 51 | #816 of 1,707 | 8 | 5.7 | $4.5M | 94 | 15 |
| Pizza | 50 | #1,055 of 2,090 | 20 | 14.3 | $2.5M | 50 | 22 |
| Home repair trades | 49 | #1,066 of 2,057 | 15 | 10.7 | $2.4M | 98 | 33 |
| Real estate agents and brokers | 49 | #1,097 of 2,176 | 24 | 17.2 | Index only | 143 | 15 |
| Auto repair and car care | 49 | #1,281 of 2,401 | 70 | 50.1 | $236K | 88 | 36 |
| Gyms | 48 | #1,010 of 1,792 | 13 | 9.3 | $832K | 64 | Under 3 |
| Landscaping and lawn care | 47 | #790 of 1,493 | 7 | 5.0 | $2.3M | 79 | 16 |
| Pet grooming and boarding | 43 | #897 of 1,461 | 8 | 5.7 | $1.4M | 53 | Under 3 |
| Car washes and detailing | 41 | #974 of 1,451 | 12 | 8.6 | $1.4M | 55 | 4 |
| Child care and preschools | 39 | #1,133 of 1,611 | 9 | 6.4 | $544K | 54 | 9 |
| Insurance agencies | 37 | #1,588 of 2,272 | 29 | 20.8 | $891K | 71 | 16 |
| Electricians | 31 | #976 of 1,160 | 6 | 4.3 | $6M | 50 | 15 |
| Barbershops | Not scored | Not scored | 4 | 2.9 | $3.3M | 173 | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 4 | 2.9 | $4.1M | 134 | 6 |
| Funeral homes | Not scored | Not scored | 4 | 2.9 | $503K | 74 | 3 |
| Pet stores | Not scored | Not scored | 4 | 2.9 | $2.7M | 60 | Under 3 |
| House cleaning | Not scored | Not scored | 3 | 2.1 | $5.4M | 84 | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 3 | 2.1 | $3.6M | 179 | Under 3 |
| Laundromats | Not scored | Not scored | 2 | 1.4 | $12.8M | Too few | Under 3 |
| Nail salons | Not scored | Not scored | 2 | 1.4 | $6.5M | Too few | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 2 | 1.4 | $9.2M | Too few | Under 3 |
| Physical therapy | Not scored | Not scored | 2 | 1.4 | $9.2M | Too few | 6 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 2 | 1.4 | $5.4M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.7 | $16.5M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 0.7 | $16.2M | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 1 | 0.7 | $35.7M | Too few | 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 4 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Webster County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $16.5M | $1,184 | 124 |
| Gasoline and other fuels | $42.5M | $3,042 | 117 |
| Food away from home | $50.5M | $3,617 | 89 |
| Groceries | $81.4M | $5,831 | 92 |
| Personal care products and services | $13M | $932 | 93 |
| Child care and other personal services | $4.9M | $350 | 60 |
| Memberships, classes and admissions | $10.8M | $774 | 79 |
| Medical and dental services | $18.5M | $1,324 | 103 |
| Pets | $10.8M | $776 | 85 |
| Clothing, shoes and related services | $25.6M | $1,832 | 89 |
| Vehicle insurance | $25.8M | $1,850 | 95 |
| Home repairs, maintenance and insurance | $35.7M | $2,559 | 85 |
| Lawn care, cleaning and other household services | $16.2M | $1,157 | 82 |
| Rent and homeowner costs | $186.9M | $13,383 | 80 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Webster County
- Population, 2025 estimate
- 43,054+10.4% since 2020
- Households
- 13,964
- Median age
- 35.8
- Homes lived in by their owners
- 77%
- Vehicles per household
- 2.1
- Land area
- 593 sq. mi.
- People per square mile
- 68
- Median household income
- $71,155+40.7% vs. 2015–2019, before inflation
- Average household income
- $85,458
- Median home value
- $228,800
- Jobs located here
- 8,109
- Daytime population
- 33,463Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Webster County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Webster County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Missouri 8
- Greene County, MO303,375 people
- Christian County, MO92,915 people
- Wright County, MO18,965 people
- Douglas County, MO11,965 people
- Dallas County, MO17,551 people
- Laclede County, MO36,390 people
- Polk County, MO32,444 people
- Taney County, MO56,529 people
Questions
How fast is Webster County, MO growing?
Population estimates put Webster County at 43,054 people in 2025, up 10.4% since 2020, faster than the U.S. (+3.1%). It has 13,964 households. Median household income rose 40.7% from the 2015–2019 survey, before inflation.
How much do households in Webster County, MO spend?
Households in Webster County spend about $186.9M a year on rent and homeowner costs, $81.4M on groceries and $50.5M on food away from home. Set against the U.S., households in Webster County spend the most on vehicle maintenance and repairs (an index of 124, where 100 is the U.S. average) and the least on child care and other personal services (60).
Which business types have the highest market scores in Webster County, MO?
The highest Groundwork market scores in Webster County are for primary care and pediatric clinics (85), medical and dental practices (83) and dentists and orthodontists (82). Webster County ranks #41 of 1,656 scored counties for primary care and pediatric clinics.
How does Webster County, MO compare with the U.S.?
The median household income in Webster County is $71,155 a year, 12% below the U.S. median of $80,734. The population rose 10.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $228,800, against $332,700 for the U.S. For its number of households, Webster County has the most map listings, relative to the U.S., for car washes and detailers (2.3 times the U.S. rate) and the fewest for medical and dental practices (66% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 37 of the 56 business types have a score in Webster County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Webster County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Missouri · Every U.S. market · How we measure
Screening a site or an acquisition in Webster County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Webster County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.