County profile · Missouri
Greene County, MO market data
Population, household spending and competition for 56 business types in Greene County, each scored against other counties.
- Population, 2025
- 309,286
- +3.3% since 2020
- Households
- 130,951
- Median household income
- $61,479
- +33.4% vs. 2015–2019, before inflation
- Median home value
- $221,300
- Jobs located here
- 183,863
- Highest market score
- 79
- Optometrists and eye care, #65 of 1,302 scored counties
A site report maps the competitors on map listings around any address in Greene County by name and distance, and the households and spending within reach. Or open the report at the center of Greene County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 309,286 people live in Greene County, in 130,951 households. Population estimates show Greene County grew 3.3% from 2020 to 2025, in step with the U.S. (+3.1%). The median household income in Greene County is $61,479 a year, 24% below the U.S. median of $80,734. That rose 33.4% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Greene County spend the most on vehicle maintenance and repairs (an index of 103, where 100 is the U.S. average) and the least on child care and other personal services (58).
The highest Groundwork market scores in Greene County are for optometrists and eye clinics (79), convenience stores (72) and grocery and convenience stores (71). Greene County ranks #65 of 1,302 scored counties for optometrists and eye clinics.
Greene County is part of the Springfield metro area. For its number of households, Greene County has the most map listings, relative to the U.S., for urgent care and walk-in clinics (2.4 times the U.S. rate) and the fewest for dry cleaners (38% below the U.S. rate).
All 56 business types in Greene County
Highest Groundwork market score first. Each score compares Greene County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Optometrists and eye care | 79 | #65 of 1,302 | 36 | 2.7 | $4.7M | 151 | 15 |
| Convenience stores | 72 | #374 of 2,261 | 91 | 6.9 | $8.2M | 104 | 10 |
| Grocery and convenience stores | 71 | #414 of 2,402 | 200 | 15.3 | $3.7M | 110 | 51 |
| Dry cleaners | 68 | #81 of 507 | 10 | 0.8 | $23.6M | 151 | 7 |
| Primary care and pediatrics | 68 | #304 of 1,656 | 66 | 5.0 | $2.6M | 145 | 150 |
| Grocery stores | 67 | #482 of 2,070 | 68 | 5.2 | $10.9M | 118 | 41 |
| Funeral homes | 66 | #321 of 1,472 | 18 | 1.4 | $950K | 140 | 14 |
| Physical therapy | 65 | #321 of 1,422 | 48 | 3.7 | $3.5M | 147 | 56 |
| Chiropractors | 59 | #493 of 1,490 | 70 | 5.3 | $2.4M | 101 | 38 |
| Collision repair and body shops | 55 | #533 of 1,327 | 32 | 2.4 | $4M | 131 | 55 |
| Gas stations | 52 | #1,085 of 2,358 | 169 | 12.9 | $2M | 82 | 123 |
| Laundromats | 49 | #386 of 785 | 18 | 1.4 | $13.1M | 105 | 12 |
| Dentists and orthodontists | 49 | #982 of 1,886 | 157 | 12.0 | $1.1M | 110 | 116 |
| Doctors, dentists and clinics | 49 | #1,236 of 2,394 | 944 | 72.1 | $180K | 118 | 395 |
| Yoga, Pilates and fitness studios | 48 | #422 of 777 | 26 | 2.0 | $3.8M | 93 | 39 |
| Tire shops | 48 | #828 of 1,530 | 62 | 4.7 | $2.1M | 83 | 29 |
| Auto repair shops | 48 | #1,289 of 2,378 | 291 | 22.2 | $443K | 100 | 170 |
| Oil change and quick lube | 46 | #288 of 479 | 12 | 0.9 | $10.7M | 78 | 12 |
| Veterinarians | 44 | #894 of 1,485 | 52 | 4.0 | $1.9M | 70 | 38 |
| Child care and preschools | 44 | #988 of 1,611 | 70 | 5.3 | $634K | 63 | 60 |
| Nail salons | 42 | #911 of 1,328 | 84 | 6.4 | $1.4M | 84 | 29 |
| Auto repair and car care | 42 | #1,554 of 2,401 | 523 | 39.9 | $246K | 92 | 254 |
| Electricians | 41 | #798 of 1,160 | 41 | 3.1 | $8M | 66 | 76 |
| Martial arts and dance studios | 41 | #923 of 1,334 | 70 | 5.3 | $1.4M | 69 | 31 |
| Landscaping and lawn care | 41 | #974 of 1,493 | 76 | 5.8 | $2M | 67 | 110 |
| Gyms | 41 | #1,223 of 1,792 | 116 | 8.9 | $843K | 65 | 39 |
| Bakeries and dessert shops | 41 | #1,249 of 1,889 | 117 | 8.9 | $3.9M | 94 | 95 |
| Pizza | 41 | #1,396 of 2,090 | 110 | 8.4 | $4.2M | 82 | 321 |
| Hair salons | 41 | #1,604 of 2,339 | 320 | 24.4 | $368K | 86 | 79 |
| Clothing and shoe stores | 40 | #1,401 of 2,087 | 217 | 16.6 | $1.1M | 86 | 112 |
| Clothing, shoes and laundry | 40 | #1,518 of 2,210 | 294 | 22.5 | $803K | 91 | 131 |
| HVAC and plumbing | 39 | #1,256 of 1,707 | 108 | 8.2 | $3M | 63 | 97 |
| Pet grooming and boarding | 38 | #1,023 of 1,461 | 67 | 5.1 | $1.5M | 58 | 30 |
| Coffee shops and cafes | 38 | #1,476 of 2,063 | 151 | 11.5 | $3M | 82 | 87 |
| Pet businesses | 38 | #1,609 of 2,200 | 173 | 13.2 | $569K | 65 | 81 |
| Sit-down restaurants | 38 | #1,729 of 2,405 | 740 | 56.5 | $617K | 93 | 267 |
| Car washes and detailing | 37 | #1,065 of 1,451 | 70 | 5.3 | $1.8M | 73 | 33 |
| Gyms, studios and classes | 37 | #1,594 of 2,088 | 212 | 16.2 | $461K | 70 | 70 |
| Home repair trades | 35 | #1,711 of 2,057 | 212 | 16.2 | $1.5M | 63 | 205 |
| Restaurants and cafes | 35 | #1,833 of 2,405 | 1,375 | 105.0 | $332K | 90 | 681 |
| Fast food and sandwich shops | 34 | #1,706 of 2,222 | 204 | 15.6 | $2.2M | 73 | 321 |
| Pet stores | 33 | #741 of 974 | 37 | 2.8 | $2.7M | 59 | 13 |
| Home inspectors | 32 | #348 of 415 | 15 | 1.1 | Index only | 43 | 7 |
| Mortgage brokers and lenders | 32 | #748 of 887 | 54 | 4.1 | Index only | 81 | 26 |
| Barbershops | 32 | #1,071 of 1,356 | 81 | 6.2 | $1.5M | 77 | 22 |
| Roofing and gutters | 31 | #978 of 1,177 | 63 | 4.8 | $5.2M | 61 | 32 |
| Salons, barbers and spas | 31 | #2,110 of 2,385 | 689 | 52.6 | $171K | 80 | 183 |
| Urgent care and walk-in clinics | 28 | #286 of 325 | 16 | 1.2 | $10.6M | 43 | 20 |
| Spas and skin care | 28 | #1,575 of 1,769 | 192 | 14.7 | $614K | 70 | 49 |
| Lawn, cleaning and pest control | 27 | #1,640 of 1,771 | 150 | 11.5 | $990K | 59 | 216 |
| Pest control | 26 | #636 of 699 | 35 | 2.7 | $4.2M | 41 | 19 |
| House cleaning | 25 | #787 of 847 | 39 | 3.0 | $3.8M | 60 | 87 |
| Property management | 24 | #852 of 910 | 76 | 5.8 | Index only | 40 | 70 |
| Real estate agents and brokers | 23 | #2,135 of 2,176 | 507 | 38.7 | Index only | 62 | 178 |
| Real estate | 22 | #2,204 of 2,229 | 652 | 49.8 | Index only | 60 | 322 |
| Insurance agencies | 17 | #2,152 of 2,272 | 306 | 23.4 | $659K | 52 | 239 |
Household spending in Greene County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $128.8M | $983 | 103 |
| Gasoline and other fuels | $330.6M | $2,524 | 97 |
| Food away from home | $456.9M | $3,489 | 86 |
| Groceries | $743.5M | $5,677 | 90 |
| Personal care products and services | $117.9M | $900 | 90 |
| Child care and other personal services | $44.4M | $339 | 58 |
| Memberships, classes and admissions | $97.8M | $747 | 76 |
| Medical and dental services | $170M | $1,298 | 101 |
| Pets | $98.5M | $752 | 83 |
| Clothing, shoes and related services | $235.9M | $1,802 | 88 |
| Vehicle insurance | $201.5M | $1,539 | 79 |
| Home repairs, maintenance and insurance | $326.1M | $2,490 | 83 |
| Lawn care, cleaning and other household services | $148.5M | $1,134 | 80 |
| Rent and homeowner costs | $1.7B | $13,037 | 78 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Greene County
- Population, 2025 estimate
- 309,286+3.3% since 2020
- Households
- 130,951
- Median age
- 38.4
- Homes lived in by their owners
- 57%
- Vehicles per household
- 1.8
- Land area
- 675 sq. mi.
- People per square mile
- 449
- Median household income
- $61,479+33.4% vs. 2015–2019, before inflation
- Average household income
- $84,469
- Median home value
- $221,300
- Jobs located here
- 183,863
- Daytime population
- 359,380Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Greene County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Greene County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Missouri 8
- Christian County, MO92,915 people
- Webster County, MO40,500 people
- Polk County, MO32,444 people
- Lawrence County, MO38,593 people
- Dade County, MO7,641 people
- Stone County, MO32,048 people
- Dallas County, MO17,551 people
- Taney County, MO56,529 people
Questions
How fast is Greene County, MO growing?
Population estimates put Greene County at 309,286 people in 2025, up 3.3% since 2020, in step with the U.S. (+3.1%). It has 130,951 households. Against the 2015–2019 survey, median household income rose 33.4%, before inflation.
How much do households in Greene County, MO spend?
Households in Greene County spend about $1.7B a year on rent and homeowner costs, $743.5M on groceries and $456.9M on food away from home. Relative to the U.S., household spending in Greene County runs highest on vehicle maintenance and repairs (an index of 103, where 100 is the U.S. average) and lowest on child care and other personal services (58).
Which business types have the highest market scores in Greene County, MO?
Of the business types scored in Greene County, optometrists and eye clinics (79), convenience stores (72) and grocery and convenience stores (71) have the highest Groundwork market scores. For optometrists and eye clinics, that ranks #65 of 1,302 scored counties.
How does Greene County, MO compare with the U.S.?
Median household income in Greene County is $61,479, 24% below the U.S. median of $80,734. The population rose 3.3% from 2020 to 2025, against +3.1% for the U.S. The median home value is $221,300, against $332,700 for the U.S. Against the U.S., map listings per household run highest for urgent care and walk-in clinics (2.4 times the U.S. rate) and lowest for dry cleaners (38% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in Greene County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Greene County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Missouri · Every U.S. market · How we measure
Screening a site or an acquisition in Greene County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Greene County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.