County profile · Missouri
Christian County, MO market data
How Christian County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 96,725
- +8.3% since 2020
- Households
- 35,142
- Median household income
- $83,437
- +37.6% vs. 2015–2019, before inflation
- Median home value
- $274,900
- Jobs located here
- 19,415
- Highest market score
- 92
- Primary care and pediatrics, #7 of 1,656 scored counties
A site report maps the competitors on map listings around any address in Christian County by name and distance, and the households and spending within reach. Or open the report at the center of Christian County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Christian County has an estimated 96,725 people and 35,142 households. Population estimates put the population change in Christian County from 2020 to 2025 at +8.3%, faster than the U.S. (+3.1%). Median household income in Christian County is $83,437, 3% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 37.6%, before inflation.
Relative to the U.S., household spending in Christian County runs highest on vehicle maintenance and repairs (an index of 125, where 100 is the U.S. average) and lowest on child care and other personal services (72).
Of the business types scored in Christian County, primary care and pediatric clinics (92), nail salons (90) and convenience stores (90) have the highest Groundwork market scores. For primary care and pediatric clinics, that ranks #7 of 1,656 scored counties.
Christian County is part of the Springfield metro area. Against the U.S., map listings per household run highest for HVAC and plumbing companies (76% above the U.S. rate) and lowest for medical and dental practices (55% below the U.S. rate).
All 56 business types in Christian County
Highest Groundwork market score first. Each score compares Christian County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Primary care and pediatrics | 92 | #7 of 1,656 | 9 | 2.6 | $5.7M | 318 | 22 |
| Nail salons | 90 | #2 of 1,328 | 8 | 2.3 | $4.5M | 268 | 3 |
| Convenience stores | 90 | #33 of 2,261 | 14 | 4.0 | $15.5M | 197 | Under 3 |
| Optometrists and eye care | 89 | #6 of 1,302 | 7 | 2.0 | $7.3M | 232 | 5 |
| Grocery and convenience stores | 89 | #54 of 2,402 | 43 | 12.2 | $5M | 149 | 13 |
| Car washes and detailing | 85 | #37 of 1,451 | 12 | 3.4 | $3.5M | 140 | 5 |
| Bakeries and dessert shops | 85 | #46 of 1,889 | 18 | 5.1 | $7.8M | 189 | 13 |
| Restaurants and cafes | 84 | #72 of 2,405 | 237 | 67.4 | $594K | 160 | 117 |
| Barbershops | 83 | #50 of 1,356 | 12 | 3.4 | $3M | 158 | Under 3 |
| Tire shops | 83 | #68 of 1,530 | 15 | 4.3 | $2.8M | 112 | 4 |
| Coffee shops and cafes | 81 | #97 of 2,063 | 29 | 8.3 | $4.9M | 131 | 10 |
| Gas stations | 81 | #130 of 2,358 | 29 | 8.3 | $3.7M | 154 | 33 |
| Doctors, dentists and clinics | 80 | #103 of 2,394 | 135 | 38.4 | $378K | 248 | 79 |
| Fast food and sandwich shops | 80 | #124 of 2,222 | 32 | 9.1 | $4.4M | 144 | 59 |
| Sit-down restaurants | 80 | #127 of 2,405 | 147 | 41.8 | $957K | 144 | 48 |
| Grocery stores | 80 | #194 of 2,070 | 17 | 4.8 | $12.8M | 137 | 12 |
| Physical therapy | 79 | #65 of 1,422 | 8 | 2.3 | $6.4M | 265 | 15 |
| Clothing, shoes and laundry | 79 | #162 of 2,210 | 53 | 15.1 | $1.3M | 151 | 10 |
| Clothing and shoe stores | 78 | #187 of 2,087 | 39 | 11.1 | $1.8M | 142 | 10 |
| Dentists and orthodontists | 76 | #135 of 1,886 | 31 | 8.8 | $1.6M | 167 | 25 |
| Hair salons | 75 | #163 of 2,339 | 68 | 19.4 | $527K | 123 | 15 |
| Funeral homes | 72 | #195 of 1,472 | 5 | 1.4 | $966K | 142 | 4 |
| Pet grooming and boarding | 71 | #197 of 1,461 | 8 | 2.3 | $3.8M | 150 | 9 |
| Salons, barbers and spas | 71 | #270 of 2,385 | 124 | 35.3 | $289K | 136 | 26 |
| Chiropractors | 67 | #291 of 1,490 | 20 | 5.7 | $2.5M | 107 | 12 |
| Gyms | 67 | #305 of 1,792 | 28 | 8.0 | $1.2M | 90 | 9 |
| Pizza | 65 | #493 of 2,090 | 35 | 10.0 | $4M | 79 | 59 |
| Spas and skin care | 64 | #399 of 1,769 | 33 | 9.4 | $1.1M | 124 | 8 |
| Martial arts and dance studios | 63 | #311 of 1,334 | 16 | 4.6 | $2M | 101 | 10 |
| Gyms, studios and classes | 63 | #501 of 2,088 | 47 | 13.4 | $694K | 105 | 19 |
| Auto repair and car care | 62 | #674 of 2,401 | 147 | 41.8 | $287K | 107 | 69 |
| Pet businesses | 61 | #621 of 2,200 | 39 | 11.1 | $781K | 89 | 23 |
| Auto repair shops | 58 | #814 of 2,378 | 92 | 26.2 | $458K | 103 | 55 |
| Roofing and gutters | 56 | #457 of 1,177 | 16 | 4.6 | $6.1M | 72 | 6 |
| Real estate | 56 | #771 of 2,229 | 66 | 18.8 | Index only | 176 | 76 |
| Child care and preschools | 55 | #700 of 1,611 | 24 | 6.8 | $611K | 61 | 15 |
| Real estate agents and brokers | 55 | #785 of 2,176 | 56 | 15.9 | Index only | 165 | 50 |
| Collision repair and body shops | 54 | #577 of 1,327 | 15 | 4.3 | $2.8M | 91 | 19 |
| Pet stores | 51 | #472 of 974 | 10 | 2.8 | $3M | 67 | Under 3 |
| Electricians | 49 | #618 of 1,160 | 11 | 3.1 | $8.9M | 74 | 30 |
| Veterinarians | 48 | #796 of 1,485 | 17 | 4.8 | $1.8M | 66 | 14 |
| House cleaning | 46 | #499 of 847 | 8 | 2.3 | $5.5M | 86 | 24 |
| Home repair trades | 37 | #1,638 of 2,057 | 66 | 18.8 | $1.5M | 61 | 86 |
| Pest control | 35 | #556 of 699 | 7 | 2.0 | $6.3M | 62 | 8 |
| HVAC and plumbing | 35 | #1,380 of 1,707 | 39 | 11.1 | $2.5M | 53 | 50 |
| Landscaping and lawn care | 32 | #1,231 of 1,493 | 28 | 8.0 | $1.6M | 54 | 64 |
| Lawn, cleaning and pest control | 32 | #1,521 of 1,771 | 43 | 12.2 | $1M | 61 | 96 |
| Insurance agencies | 28 | #1,883 of 2,272 | 85 | 24.2 | $760K | 61 | 60 |
| Mortgage brokers and lenders | Not scored | Not scored | 4 | 1.1 | Index only | 323 | Under 3 |
| Home inspectors | Not scored | Not scored | 3 | 0.9 | Index only | 64 | 5 |
| Laundromats | Not scored | Not scored | 3 | 0.9 | $23.5M | 188 | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 3 | 0.9 | $14.1M | 102 | 3 |
| Property management | Not scored | Not scored | 3 | 0.9 | Index only | 303 | 9 |
| Urgent care and walk-in clinics | Not scored | Not scored | 3 | 0.9 | $17M | 69 | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 3 | 0.9 | $10.9M | 268 | 9 |
| Dry cleaners | Not scored | Not scored | 2 | 0.6 | $35.2M | Too few | Under 3 |
Household spending in Christian County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $42.2M | $1,200 | 125 |
| Gasoline and other fuels | $106.3M | $3,024 | 117 |
| Food away from home | $140.7M | $4,004 | 98 |
| Groceries | $216.9M | $6,171 | 98 |
| Personal care products and services | $35.9M | $1,020 | 102 |
| Child care and other personal services | $14.7M | $418 | 72 |
| Memberships, classes and admissions | $32.6M | $928 | 94 |
| Medical and dental services | $51M | $1,450 | 113 |
| Pets | $30.4M | $866 | 95 |
| Clothing, shoes and related services | $70.5M | $2,005 | 98 |
| Vehicle insurance | $64.6M | $1,837 | 94 |
| Home repairs, maintenance and insurance | $98M | $2,789 | 92 |
| Lawn care, cleaning and other household services | $44.2M | $1,259 | 89 |
| Rent and homeowner costs | $504.4M | $14,353 | 86 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Christian County
- Population, 2025 estimate
- 96,725+8.3% since 2020
- Households
- 35,142
- Median age
- 39.1
- Homes lived in by their owners
- 76%
- Vehicles per household
- 2.1
- Land area
- 563 sq. mi.
- People per square mile
- 165
- Median household income
- $83,437+37.6% vs. 2015–2019, before inflation
- Average household income
- $104,826
- Median home value
- $274,900
- Jobs located here
- 19,415
- Daytime population
- 71,598Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Christian County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Christian County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Missouri 8
- Greene County, MO303,375 people
- Stone County, MO32,048 people
- Webster County, MO40,500 people
- Taney County, MO56,529 people
- Lawrence County, MO38,593 people
- Douglas County, MO11,965 people
- Barry County, MO35,033 people
- Polk County, MO32,444 people
Questions
How fast is Christian County, MO growing?
Population estimates put Christian County at 96,725 people in 2025, up 8.3% since 2020, faster than the U.S. (+3.1%). It has 35,142 households. Median household income rose 37.6% from the 2015–2019 survey, before inflation.
How much do households in Christian County, MO spend?
Households in Christian County spend about $504.4M a year on rent and homeowner costs, $216.9M on groceries and $140.7M on food away from home. Set against the U.S., households in Christian County spend the most on vehicle maintenance and repairs (an index of 125, where 100 is the U.S. average) and the least on child care and other personal services (72).
Which business types have the highest market scores in Christian County, MO?
The highest Groundwork market scores in Christian County are for primary care and pediatric clinics (92), nail salons (90) and convenience stores (90). Christian County ranks #7 of 1,656 scored counties for primary care and pediatric clinics.
How does Christian County, MO compare with the U.S.?
The median household income in Christian County is $83,437 a year, 3% above the U.S. median of $80,734. The population rose 8.3% from 2020 to 2025, against +3.1% for the U.S. The median home value is $274,900, against $332,700 for the U.S. For its number of households, Christian County has the most map listings, relative to the U.S., for HVAC and plumbing companies (76% above the U.S. rate) and the fewest for medical and dental practices (55% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 48 of the 56 business types have a score in Christian County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Christian County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Christian County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Christian County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.