Groundwork

Child care · Small-town market · Missouri

Child care centers and preschools in the Branson, MO area

How the Branson, MO area compares with other small-town markets and the U.S. for child care centers and preschools: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 65 out of 100: Upper middle

Ranked #114 of 454 scored small-town markets
#1 of 15 scored small-town markets based in Missouri

Listings
7
1 chain location (14%)
Official establishments
6
Businesses with payroll, 2023
Household spending a year
$7.2M
On child care and other personal services · $315 a household
Spending per listing
$1M
2% above the U.S.
Listings per 10k households
3.1
47% below the U.S.
Population, 2025
57,001
+1.7% since 2020

See the child care centers and preschools around any address in the Branson area

The site report maps the child care centers and preschools on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Branson area. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 7 child care centers and preschools in the Branson area. One of them (14%) is a chain location, against 12% across the U.S. That is 3.1 per 10,000 households, 47% below the U.S. rate of 5.8.

At $315 per household (46% below the U.S. average), households in the Branson area spend about $7.2M a year on child care and other personal services. Spread across 7 child care centers and preschools, that is $1M per center, 2% above the U.S. figure of $1M.

In 2023, official counts showed 6 businesses with payroll in the Branson area classed as child care services. That is one for every 3,798 households, against one for every 1,573 across the U.S. Official counts list 85 one-person businesses without payroll.

Population estimates put the population change in the Branson area from 2020 to 2025 at +1.7%, slower than the U.S. (+3.1%). For child care centers and preschools, the Branson area has a Groundwork market score of 65 (upper middle): #114 of 454 scored small-town markets and #1 of 15 scored small-town markets based in Missouri.

How the Branson area compares

The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all child care and other personal services by the child care centers and preschools counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Child care and preschools in Branson, MO area compared with Missouri and the U.S.
MeasureBranson areaMissouriU.S.
Listings per 10k households3.15.95.8
Spending per listing$1M$679K$1M
Households per official establishment3,7981,7141,573
Official establishment growth, 2019–2023n/a−2.2%+5.7%
Population growth, 2020–2025+1.7%+1.9%+3.1%
Spending per household on child care and other personal services$315$399$581
Median household income$56,497$70,702$80,734
Groundwork market score6529

Official counts and lending

Businesses

Official establishments, 2019 to 2023
6
Employees, 2023
53
Annual payroll, 2023
$1.9M
One-person businesses, 2023
85Businesses with no payroll
Map listings, September 2026
71 chain location
Listings at the U.S. rate for this spending
7The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as child care services in the Branson area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Branson area

Population, 2025 estimate
57,001+1.7% since 2020
Households
22,788
Median age
43.5
Homes lived in by their owners
67%
Vehicles per household
1.9
Land area
632 sq. mi.
People per square mile
89
Median household income
$56,497+22.7% vs. 2015–2019, before inflation
Average household income
$78,677
Median home value
$218,800
Jobs located here
27,574
Daytime population
57,828Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Branson area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the child care centers and preschools on map listings by name and distance.

Or open the report at the center of the Branson area. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Child care and preschools across Missouri

Every Missouri market ranked →

The highest-scoring small-town markets in Missouri for child care centers and preschools, numbered among those based in Missouri (a market based in another state is listed without a number), with the Branson area marked.

Top small-town markets in Missouri

Small-town markets in Missouri ranked for child care centers and preschools by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Branson, MO6573.1$1M+1.7%#114 of 454
2Kirksville, MO5265.8$585K+1.9%#220 of 454
3Lebanon, MO4874.8$576K+2.5%#250 of 454
4Rolla, MO4695.2$626K+1.6%#270 of 454
Quincy, IL-MO46185.8$601K−2.0%#271 of 454
5Sedalia, MO4184.7$656K+2.9%#308 of 454
6Warrensburg, MO36146.6$500K+4.9%#348 of 454
7Fort Leonard Wood, MO3495.3$599K+0.8%#357 of 454
8Hannibal, MO29106.5$493K+0.4%#389 of 454
9West Plains, MO26106.3$456K+2.5%#402 of 454

Other business types in the Branson area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many child care centers and preschools are in the Branson, MO area?

The Branson area has 7 child care centers and preschools on map listings as of September 2026. One of them (14%) is a chain location. The listings count day care centers and preschools. Official counts show 6 businesses with payroll classed as child care services in 2023. Official counts also show 85 one-person businesses without payroll.

How much do households in the Branson, MO area spend on child care and other personal services?

About $7.2M a year, or $315 per household. That is 46% below the U.S. average (an index of 54, where 100 is the U.S. average). Spread across the 7 child care centers and preschools on map listings, it comes to $1M per center. It is estimated from the incomes of the 22,788 households in the Branson area and national spending patterns by income.

How does the Branson, MO area compare with the U.S. for child care centers and preschools?

The Branson area has 3.1 child care centers and preschools per 10,000 households, 47% below the U.S. rate of 5.8. Spending per center is $1M, 2% above the U.S. figure of $1M. The count on map listings matches the U.S. ratio of child care centers and preschools to household spending. There is one business with payroll in the industry for every 3,798 households, against one for every 1,573 across the U.S.

How fast is the Branson, MO area growing?

Population estimates put the Branson area at 57,001 people in 2025, up 1.7% since 2020, slower than the U.S. (+3.1%). It has 22,788 households. The median household income in the Branson area is $56,497 a year, 30% below the U.S. median of $80,734. That rose 22.7% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Branson area scores 65 for child care centers and preschools (upper middle), #114 of 454 scored small-town markets.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Branson area. It maps the child care centers and preschools on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for child care centers and preschools · All 56 business types in the Branson area

Screening a site or an acquisition in the Branson area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Branson area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.