Food and drink · Small-town market · Missouri
Sit-down restaurants in the Branson, MO area
The sit-down restaurants in the Branson, MO area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 20 out of 100: Low
Ranked #525 of 538 scored small-town markets
#16 of 17 scored small-town markets based in Missouri
- Listings
- 302
- 105 chain locations (35%)
- Official establishments
- 96
- +4.4% since 2019
- Household spending a year
- $75.9M
- On food away from home · $3,330 a household
- Spending per listing
- $251K
- 62% below the U.S.
- Listings per 10k households
- 132.5
- 2.2 times the U.S.
- Population, 2025
- 57,001
- +1.7% since 2020
See the sit-down restaurants around any address in the Branson area
The site report maps the sit-down restaurants on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Branson area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for sit-down restaurants in the Branson area is 20 (low), #525 of 538 scored small-town markets and #16 of 17 scored small-town markets based in Missouri. That puts it in the bottom quarter of small-town markets.
As of September 2026, map listings count 302 sit-down restaurants in the Branson area. 105 of them (35%) are chain locations, against 29% across the U.S. Per 10,000 households, that is 132.5, 2.2 times the U.S. rate of 61.3.
Households in the Branson area spend about $75.9M a year on food away from home, or $3,330 per household, 18% below the U.S. average. Spread across 302 sit-down restaurants, that is $251K per restaurant, 62% below the U.S. figure of $664K. That spending covers all food away from home, which sit-down restaurants share with other businesses in the trade.
Official counts show 96 businesses with payroll classed as full-service restaurants in the Branson area in 2023, up 4.4% from 2019. That is one for every 237 households, against one for every 500 across the U.S. Since fiscal 2022, 9 SBA-backed loans worth $3.2M have gone to businesses classed as full-service restaurants in the Branson area. Population estimates show the Branson area grew 1.7% from 2020 to 2025, slower than the U.S. (+3.1%).
How the Branson area compares
The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the sit-down restaurants counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Branson area | Missouri | U.S. |
|---|---|---|---|
| Listings per 10k households | 132.5 | 53.7 | 61.3 |
| Spending per listing | $251K | $708K | $664K |
| Households per official establishment | 237 | 555 | 500 |
| Official establishment growth, 2019–2023 | +4.4% | −2.3% | +1.5% |
| Population growth, 2020–2025 | +1.7% | +1.9% | +3.1% |
| Spending per household on food away from home | $3,330 | $3,799 | $4,070 |
| Median household income | $56,497 | $70,702 | $80,734 |
| Groundwork market score | 20 | 45 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 96+4.4% over the period
- Employees, 2023
- 2,528
- Annual payroll, 2023
- $64.4M
- One-person businesses, 2023
- 14Businesses with no payroll
- Map listings, September 2026
- 302105 chain locations
- Listings at the U.S. rate for this spending
- 114The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 9
- Amount
- $3.2M
SBA-backed loans to businesses classed as full-service restaurants in the Branson area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Branson area
- Population, 2025 estimate
- 57,001+1.7% since 2020
- Households
- 22,788
- Median age
- 43.5
- Homes lived in by their owners
- 67%
- Vehicles per household
- 1.9
- Land area
- 632 sq. mi.
- People per square mile
- 89
- Median household income
- $56,497+22.7% vs. 2015–2019, before inflation
- Average household income
- $78,677
- Median home value
- $218,800
- Jobs located here
- 27,574
- Daytime population
- 57,828Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Branson area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the sit-down restaurants on map listings by name and distance.
Or open the report at the center of the Branson area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSit-down restaurants across Missouri
Every Missouri market ranked →The highest-scoring small-town markets in Missouri for sit-down restaurants, numbered among those based in Missouri (a market based in another state is listed without a number), with the Branson area marked.
Top small-town markets in Missouri
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Warrensburg, MO | 77 | 91 | 43.2 | $826K | +4.9% | #33 of 538 |
| 2Mexico, MO | 66 | 34 | 36.9 | $898K | −1.0% | #100 of 538 |
| 3Sedalia, MO | 66 | 78 | 45.9 | $734K | +2.9% | #106 of 538 |
| 4Farmington, MO | 53 | 116 | 46.7 | $711K | +2.1% | #235 of 538 |
| 5Hannibal, MO | 51 | 68 | 44.5 | $769K | +0.4% | #253 of 538 |
| 6Rolla, MO | 51 | 89 | 51.4 | $656K | +1.6% | #259 of 538 |
| Quincy, IL-MO | 48 | 148 | 47.6 | $746K | −2.0% | #282 of 538 |
| 7Maryville, MO | 45 | 40 | 47.3 | $705K | −4.0% | #321 of 538 |
| 8Moberly, MO | 42 | 42 | 45.4 | $711K | +0.2% | #343 of 538 |
| 9Kirksville, MO | 42 | 58 | 55.6 | $608K | +1.9% | #351 of 538 |
| 16Branson, MO | 20 | 302 | 132.5 | $251K | +1.7% | #525 of 538 |
Other business types in the Branson area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes20
- Sit-down restaurants20
- Fast food and sandwich shops23
- Pizza22
- Coffee shops and cafes20
- Bakeries and dessert shops20
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many sit-down restaurants are in the Branson, MO area?
The Branson area has 302 sit-down restaurants on map listings as of September 2026. 105 of them (35%) are chain locations. The listings count restaurants of every cuisine, pizza included. Official counts show 96 businesses with payroll classed as full-service restaurants in 2023, up 4.4% from 2019. Official counts also show 14 one-person businesses without payroll.
How much do households in the Branson, MO area spend on food away from home?
About $75.9M a year, or $3,330 per household. That is 18% below the U.S. average (an index of 82, where 100 is the U.S. average). Spread across the 302 sit-down restaurants on map listings, it comes to $251K per restaurant. The spending figure covers all food away from home, not only sit-down restaurants. It is estimated from the incomes of the 22,788 households in the Branson area and national spending patterns by income.
How does the Branson, MO area compare with the U.S. for sit-down restaurants?
The Branson area has 132.5 sit-down restaurants per 10,000 households, 2.2 times the U.S. rate of 61.3. Spending per restaurant is $251K, 62% below the U.S. figure of $664K. At the national ratio of sit-down restaurants to household spending, the Branson area would have about 114, against 302 on map listings. There is one business with payroll in the industry for every 237 households, against one for every 500 across the U.S. The official count rose 4.4% from 2019 to 2023, against +1.5% for the U.S.
How fast is the Branson, MO area growing?
Population estimates put the Branson area at 57,001 people in 2025, up 1.7% since 2020, slower than the U.S. (+3.1%). It has 22,788 households. The median household income in the Branson area is $56,497 a year, 30% below the U.S. median of $80,734. That rose 22.7% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Branson area scores 20 for sit-down restaurants (low), #525 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Branson area. It maps the sit-down restaurants on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for sit-down restaurants · All 56 business types in the Branson area
Screening a site or an acquisition in the Branson area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Branson area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.