Groundwork

Health care · Small-town market · Missouri

Primary care and pediatric clinics in the Branson, MO area

The primary care and pediatric clinics in the Branson, MO area, the household spending behind them and how the market ranks against other small-town markets.

Groundwork market score · out of 100

Score 48 out of 100: Lower middle

Ranked #253 of 458 scored small-town markets
#11 of 14 scored small-town markets based in Missouri

Listings
18
9 chain locations (50%)
Official establishments
31
−22.5% since 2019
Household spending a year
$28.3M
On medical and dental services · $1,243 a household
Spending per listing
$1.6M
12% below the U.S.
Listings per 10k households
7.9
10% above the U.S.
Population, 2025
57,001
+1.7% since 2020

See the primary care and pediatric clinics around any address in the Branson area

The site report maps the primary care and pediatric clinics on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Branson area. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 18 primary care and pediatric clinics in the Branson area. 9 of them (50%) are chain locations, against 9% across the U.S. Per 10,000 households, that is 7.9, 10% above the U.S. rate of 7.2.

At $1,243 per household (3% below the U.S. average), households in the Branson area spend about $28.3M a year on medical and dental services. Spread across 18 primary care and pediatric clinics, that is $1.6M per clinic, 12% below the U.S. figure of $1.8M. That spending covers all medical and dental services, which primary care and pediatric clinics share with other businesses in the trade.

In 2023, official counts showed 31 businesses with payroll in the Branson area classed as offices of physicians, down 22.5% from 2019. That is one for every 735 households, against one for every 593 across the U.S. Official counts also show 22 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $475K has gone to businesses classed as offices of physicians in the Branson area.

Population estimates show the Branson area grew 1.7% from 2020 to 2025, slower than the U.S. (+3.1%). The Groundwork market score for primary care and pediatric clinics in the Branson area is 48 (lower middle), #253 of 458 scored small-town markets and #11 of 14 scored small-town markets based in Missouri.

How the Branson area compares

The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all medical and dental services by the primary care and pediatric clinics counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Primary care and pediatrics in Branson, MO area compared with Missouri and the U.S.
MeasureBranson areaMissouriU.S.
Listings per 10k households7.95.57.2
Spending per listing$1.6M$2.5M$1.8M
Households per official establishment735772593
Official establishment growth, 2019–2023−22.5%−4.7%−2.2%
Population growth, 2020–2025+1.7%+1.9%+3.1%
Spending per household on medical and dental services$1,243$1,389$1,288
Median household income$56,497$70,702$80,734
Groundwork market score4867

Official counts and lending

Businesses

Official establishments, 2019 to 2023
31−22.5% over the period
Employees, 2023
360
Annual payroll, 2023
$28.5M
One-person businesses, 2023
22Businesses with no payroll
Map listings, September 2026
189 chain locations
Listings at the U.S. rate for this spending
16The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$475K

SBA-backed loans to businesses classed as offices of physicians in the Branson area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Branson area

Population, 2025 estimate
57,001+1.7% since 2020
Households
22,788
Median age
43.5
Homes lived in by their owners
67%
Vehicles per household
1.9
Land area
632 sq. mi.
People per square mile
89
Median household income
$56,497+22.7% vs. 2015–2019, before inflation
Average household income
$78,677
Median home value
$218,800
Jobs located here
27,574
Daytime population
57,828Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Branson area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the primary care and pediatric clinics on map listings by name and distance.

Or open the report at the center of the Branson area. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Primary care and pediatrics across Missouri

Every Missouri market ranked →

The highest-scoring small-town markets in Missouri for primary care and pediatric clinics, numbered among those based in Missouri (a market based in another state is listed without a number), with the Branson area marked.

Top small-town markets in Missouri

Small-town markets in Missouri ranked for primary care and pediatric clinics by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Warrensburg, MO8483.8$3.5M+4.9%#15 of 458
2Fort Leonard Wood, MO8174.2$3.1M+0.8%#23 of 458
3Sedalia, MO75105.9$2.1M+2.9%#51 of 458
Quincy, IL-MO71113.5$3.7M−2.0%#69 of 458
4Rolla, MO59116.3$2M+1.6%#155 of 458
5Moberly, MO5855.4$2.3M+0.2%#159 of 458
6Hannibal, MO56117.2$1.8M+0.4%#184 of 458
7Poplar Bluff, MO5553.0$3.9M−0.4%#192 of 458
8Kennett, MO5276.2$1.9M−4.8%#219 of 458
9Sikeston, MO50115.6$2.3M−0.3%#232 of 458
11Branson, MO48187.9$1.6M+1.7%#253 of 458

Other business types in the Branson area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many primary care and pediatric clinics are in the Branson, MO area?

The Branson area has 18 primary care and pediatric clinics on map listings as of September 2026. 9 of them (50%) are chain locations. The listings count primary care, family medicine and pediatric clinics. Official counts show 31 businesses with payroll classed as offices of physicians in 2023, down 22.5% from 2019. Another 22 one-person businesses have no payroll, by official counts.

How much do households in the Branson, MO area spend on medical and dental services?

About $28.3M a year, or $1,243 per household. That is 3% below the U.S. average (an index of 97, where 100 is the U.S. average). Spread across the 18 primary care and pediatric clinics on map listings, it comes to $1.6M per clinic. The spending figure covers all medical and dental services, not only primary care and pediatric clinics. It is estimated from the incomes of the 22,788 households in the Branson area and national spending patterns by income.

How does the Branson, MO area compare with the U.S. for primary care and pediatric clinics?

The Branson area has 7.9 primary care and pediatric clinics per 10,000 households, 10% above the U.S. rate of 7.2. Spending per clinic is $1.6M, 12% below the U.S. figure of $1.8M. At the national ratio of primary care and pediatric clinics to household spending, the Branson area would have about 16, against 18 on map listings. There is one business with payroll in the industry for every 735 households, against one for every 593 across the U.S. The official count fell 22.5% from 2019 to 2023, against −2.2% for the U.S.

How fast is the Branson, MO area growing?

Population estimates put the Branson area at 57,001 people in 2025, up 1.7% since 2020, slower than the U.S. (+3.1%). It has 22,788 households. The median household income in the Branson area is $56,497 a year, 30% below the U.S. median of $80,734. That rose 22.7% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Branson area scores 48 for primary care and pediatric clinics (lower middle), #253 of 458 scored small-town markets.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Branson area. It maps the primary care and pediatric clinics on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for primary care and pediatric clinics · All 56 business types in the Branson area

Screening a site or an acquisition in the Branson area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Branson area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.