County profile · Missouri
Taney County, MO market data
Population, household spending and competition for 56 business types in Taney County, each scored against other counties.
- Population, 2025
- 57,001
- +1.7% since 2020
- Households
- 22,788
- Median household income
- $56,497
- +22.7% vs. 2015–2019, before inflation
- Median home value
- $218,800
- Jobs located here
- 27,574
- Highest market score
- 74
- Physical therapy, #153 of 1,422 scored counties
A site report maps the competitors on map listings around any address in Taney County by name and distance, and the households and spending within reach. Or open the report at the center of Taney County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 57,001 people live in Taney County, in 22,788 households. Population estimates show Taney County grew 1.7% from 2020 to 2025, slower than the U.S. (+3.1%). The median household income in Taney County is $56,497 a year, 30% below the U.S. median of $80,734. That rose 22.7% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Taney County spend the most on vehicle maintenance and repairs (an index of 110, where 100 is the U.S. average) and the least on child care and other personal services (54).
The highest Groundwork market scores in Taney County are for physical therapy clinics (74), car washes and detailers (65) and funeral homes (64). Taney County ranks #153 of 1,422 scored counties for physical therapy clinics.
Taney County is part of the Branson area. For its number of households, Taney County has the most map listings, relative to the U.S., for clothing and shoe stores (3.6 times the U.S. rate) and the fewest for dentists and orthodontists (26% below the U.S. rate).
All 56 business types in Taney County
Highest Groundwork market score first. Each score compares Taney County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Physical therapy | 74 | #153 of 1,422 | 8 | 3.5 | $3.5M | 147 | 3 |
| Car washes and detailing | 65 | #343 of 1,451 | 9 | 3.9 | $2.7M | 106 | 3 |
| Funeral homes | 64 | #390 of 1,472 | 7 | 3.1 | $544K | 80 | 3 |
| Dentists and orthodontists | 63 | #482 of 1,886 | 22 | 9.7 | $1.3M | 131 | 10 |
| Child care and preschools | 59 | #572 of 1,611 | 7 | 3.1 | $1M | 102 | 6 |
| Nail salons | 58 | #446 of 1,328 | 8 | 3.5 | $2.5M | 148 | 4 |
| Convenience stores | 58 | #833 of 2,261 | 20 | 8.8 | $6.3M | 80 | 3 |
| Collision repair and body shops | 52 | #612 of 1,327 | 7 | 3.1 | $3.4M | 111 | 8 |
| Auto repair and car care | 50 | #1,237 of 2,401 | 93 | 40.8 | $257K | 96 | 35 |
| Barbershops | 49 | #717 of 1,356 | 9 | 3.9 | $2.2M | 116 | Under 3 |
| Veterinarians | 48 | #786 of 1,485 | 7 | 3.1 | $2.3M | 86 | 6 |
| Auto repair shops | 48 | #1,305 of 2,378 | 60 | 26.3 | $399K | 90 | 24 |
| Pet grooming and boarding | 47 | #810 of 1,461 | 10 | 4.4 | $1.6M | 65 | 3 |
| Gyms | 47 | #1,038 of 1,792 | 18 | 7.9 | $881K | 68 | 4 |
| Primary care and pediatrics | 46 | #978 of 1,656 | 18 | 7.9 | $1.6M | 88 | 31 |
| Pet businesses | 45 | #1,322 of 2,200 | 22 | 9.7 | $747K | 85 | 13 |
| Grocery and convenience stores | 45 | #1,401 of 2,402 | 53 | 23.3 | $2.4M | 70 | 13 |
| Landscaping and lawn care | 43 | #910 of 1,493 | 8 | 3.5 | $3.1M | 107 | 28 |
| Doctors, dentists and clinics | 43 | #1,540 of 2,394 | 180 | 79.0 | $157K | 103 | 57 |
| Optometrists and eye care | 42 | #867 of 1,302 | 11 | 4.8 | $2.6M | 82 | Under 3 |
| Grocery stores | 41 | #1,323 of 2,070 | 17 | 7.5 | $7.4M | 80 | 10 |
| Roofing and gutters | 40 | #809 of 1,177 | 7 | 3.1 | $7.9M | 94 | Under 3 |
| Tire shops | 39 | #1,053 of 1,530 | 14 | 6.1 | $1.7M | 68 | 6 |
| Hair salons | 38 | #1,742 of 2,339 | 56 | 24.6 | $352K | 82 | 11 |
| Electricians | 37 | #871 of 1,160 | 6 | 2.6 | $9.2M | 77 | 16 |
| Gyms, studios and classes | 36 | #1,633 of 2,088 | 38 | 16.7 | $417K | 63 | 8 |
| Martial arts and dance studios | 34 | #1,072 of 1,334 | 17 | 7.5 | $933K | 46 | 4 |
| Insurance agencies | 32 | #1,757 of 2,272 | 37 | 16.2 | $1M | 81 | 22 |
| Gas stations | 30 | #1,970 of 2,358 | 56 | 24.6 | $1.1M | 46 | 30 |
| Chiropractors | 29 | #1,308 of 1,490 | 22 | 9.7 | $1.3M | 54 | 10 |
| Salons, barbers and spas | 29 | #2,155 of 2,385 | 108 | 47.4 | $183K | 86 | 26 |
| Laundromats | 27 | #652 of 785 | 5 | 2.2 | $8M | 64 | Under 3 |
| Mortgage brokers and lenders | 27 | #826 of 887 | 14 | 6.1 | Index only | 53 | 3 |
| Lawn, cleaning and pest control | 25 | #1,664 of 1,771 | 18 | 7.9 | $1.4M | 83 | 66 |
| House cleaning | 21 | #813 of 847 | 5 | 2.2 | $5M | 78 | 33 |
| Home repair trades | 21 | #1,993 of 2,057 | 47 | 20.6 | $1.2M | 49 | 47 |
| Spas and skin care | 20 | #1,690 of 1,769 | 33 | 14.5 | $598K | 68 | 10 |
| Fast food and sandwich shops | 19 | #2,078 of 2,222 | 53 | 23.3 | $1.4M | 47 | 56 |
| Clothing and shoe stores | 18 | #1,990 of 2,087 | 133 | 58.4 | $299K | 24 | 89 |
| Pizza | 18 | #2,036 of 2,090 | 50 | 21.9 | $1.5M | 30 | 56 |
| Clothing, shoes and laundry | 18 | #2,125 of 2,210 | 160 | 70.2 | $249K | 28 | 89 |
| Pest control | 17 | #676 of 699 | 5 | 2.2 | $5M | 49 | 5 |
| Sit-down restaurants | 17 | #2,358 of 2,405 | 302 | 132.5 | $251K | 38 | 96 |
| Restaurants and cafes | 16 | #2,367 of 2,405 | 556 | 244.0 | $136K | 37 | 191 |
| HVAC and plumbing | 15 | #1,687 of 1,707 | 34 | 14.9 | $1.6M | 34 | 31 |
| Bakeries and dessert shops | 15 | #1,862 of 1,889 | 62 | 27.2 | $1.2M | 30 | 35 |
| Coffee shops and cafes | 15 | #2,030 of 2,063 | 55 | 24.1 | $1.4M | 37 | 35 |
| Real estate agents and brokers | 12 | #2,176 of 2,176 | 143 | 62.8 | Index only | 37 | 105 |
| Real estate | 12 | #2,229 of 2,229 | 180 | 79.0 | Index only | 37 | 147 |
| Property management | 11 | #908 of 910 | 15 | 6.6 | Index only | 35 | 27 |
| Home inspectors | 9 | #412 of 415 | 8 | 3.5 | Index only | 14 | 3 |
| Pet stores | Not scored | Not scored | 4 | 1.8 | $4.1M | 91 | 4 |
| Urgent care and walk-in clinics | Not scored | Not scored | 4 | 1.8 | $7.1M | 29 | 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 3 | 1.3 | $5.3M | 130 | 4 |
| Dry cleaners | Not scored | Not scored | 2 | 0.9 | $19.9M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 0.9 | $12M | Too few | Under 3 |
Household spending in Taney County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $23.9M | $1,050 | 110 |
| Gasoline and other fuels | $61.8M | $2,713 | 105 |
| Food away from home | $75.9M | $3,330 | 82 |
| Groceries | $126.2M | $5,537 | 88 |
| Personal care products and services | $19.7M | $865 | 86 |
| Child care and other personal services | $7.2M | $315 | 54 |
| Memberships, classes and admissions | $15.9M | $696 | 71 |
| Medical and dental services | $28.3M | $1,243 | 97 |
| Pets | $16.4M | $721 | 79 |
| Clothing, shoes and related services | $39.8M | $1,746 | 85 |
| Vehicle insurance | $37.7M | $1,654 | 84 |
| Home repairs, maintenance and insurance | $55.5M | $2,435 | 81 |
| Lawn care, cleaning and other household services | $25.1M | $1,100 | 78 |
| Rent and homeowner costs | $289.6M | $12,710 | 76 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Taney County
- Population, 2025 estimate
- 57,001+1.7% since 2020
- Households
- 22,788
- Median age
- 43.5
- Homes lived in by their owners
- 67%
- Vehicles per household
- 1.9
- Land area
- 632 sq. mi.
- People per square mile
- 89
- Median household income
- $56,497+22.7% vs. 2015–2019, before inflation
- Average household income
- $78,677
- Median home value
- $218,800
- Jobs located here
- 27,574
- Daytime population
- 57,828Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Taney County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Taney County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Missouri 8
- Stone County, MO32,048 people
- Christian County, MO92,915 people
- Greene County, MO303,375 people
- Douglas County, MO11,965 people
- Barry County, MO35,033 people
- Lawrence County, MO38,593 people
- Ozark County, MO8,873 people
- Webster County, MO40,500 people
Questions
How fast is Taney County, MO growing?
Population estimates put Taney County at 57,001 people in 2025, up 1.7% since 2020, slower than the U.S. (+3.1%). It has 22,788 households. Against the 2015–2019 survey, median household income rose 22.7%, before inflation.
How much do households in Taney County, MO spend?
Households in Taney County spend about $289.6M a year on rent and homeowner costs, $126.2M on groceries and $75.9M on food away from home. Relative to the U.S., household spending in Taney County runs highest on vehicle maintenance and repairs (an index of 110, where 100 is the U.S. average) and lowest on child care and other personal services (54).
Which business types have the highest market scores in Taney County, MO?
Of the business types scored in Taney County, physical therapy clinics (74), car washes and detailers (65) and funeral homes (64) have the highest Groundwork market scores. For physical therapy clinics, that ranks #153 of 1,422 scored counties.
How does Taney County, MO compare with the U.S.?
Median household income in Taney County is $56,497, 30% below the U.S. median of $80,734. The population rose 1.7% from 2020 to 2025, against +3.1% for the U.S. The median home value is $218,800, against $332,700 for the U.S. Against the U.S., map listings per household run highest for clothing and shoe stores (3.6 times the U.S. rate) and lowest for dentists and orthodontists (26% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 51 of the 56 business types have a score in Taney County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Taney County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Taney County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Taney County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.