Auto · Metro area · Michigan
Car washes and detailers in the Kalamazoo-Portage, MI metro area
How the Kalamazoo-Portage, MI metro area compares with other metro areas and the U.S. for car washes and detailers: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 39 out of 100: Lower middle
Ranked #281 of 387 scored metro areas
#10 of 15 scored metro areas based in Michigan
- Listings
- 53
- 12 chain locations (23%)
- Official establishments
- 19
- Businesses with payroll, 2023
- Household spending a year
- $108.9M
- On vehicle maintenance and repairs · $1,017 a household
- Spending per listing
- $2.1M
- 18% below the U.S.
- Listings per 10k households
- 4.9
- 29% above the U.S.
- Population, 2025
- 263,795
- +0.8% since 2020
See the car washes and detailers around any address in the Kalamazoo-Portage metro area
The site report maps the car washes and detailers on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Kalamazoo-Portage metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $1,017 per household (6% above the U.S. average), households in the Kalamazoo-Portage metro area spend about $108.9M a year on vehicle maintenance and repairs. Spread across 53 car washes and detailers, that is $2.1M per location, 18% below the U.S. figure of $2.5M. The spending figure covers all vehicle maintenance and repairs, not only car washes and detailers.
There are 53 car washes and detailers on map listings in the Kalamazoo-Portage metro area as of September 2026. 12 of them (23%) are chain locations, against 23% across the U.S. That comes to 4.9 for every 10,000 households, 29% above the U.S. rate of 3.8.
In 2023, official counts showed 19 businesses with payroll in the Kalamazoo-Portage metro area classed as car washes. That is one for every 5,637 households, against one for every 6,523 across the U.S. Since fiscal 2022, 2 SBA-backed loans worth $1.7M have gone to businesses classed as car washes in the Kalamazoo-Portage metro area.
Population estimates show the Kalamazoo-Portage metro area grew 0.8% from 2020 to 2025, slower than the U.S. (+3.1%). For car washes and detailers, the Kalamazoo-Portage metro area has a Groundwork market score of 39 (lower middle): #281 of 387 scored metro areas and #10 of 15 scored metro areas based in Michigan.
How the Kalamazoo-Portage metro area compares
The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all vehicle maintenance and repairs by the car washes and detailers counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Kalamazoo-Portage metro area | Michigan | U.S. |
|---|---|---|---|
| Listings per 10k households | 4.9 | 4.6 | 3.8 |
| Spending per listing | $2.1M | $2.2M | $2.5M |
| Households per official establishment | 5,637 | 6,102 | 6,523 |
| Official establishment growth, 2019–2023 | n/a | +13.2% | +16.7% |
| Population growth, 2020–2025 | +0.8% | +0.6% | +3.1% |
| Spending per household on vehicle maintenance and repairs | $1,017 | $1,022 | $958 |
| Median household income | $72,532 | $72,875 | $80,734 |
| Groundwork market score | 39 | 31 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 19
- Employees, 2023
- 99
- Annual payroll, 2023
- $3.6M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 5312 chain locations
- Listings at the U.S. rate for this spending
- 43The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $1.7M
SBA-backed loans to businesses classed as car washes in the Kalamazoo-Portage metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Kalamazoo-Portage metro area
- Population, 2025 estimate
- 263,795+0.8% since 2020
- Households
- 107,110
- Median age
- 37.4
- Homes lived in by their owners
- 65%
- Vehicles per household
- 1.7
- Land area
- 562 sq. mi.
- People per square mile
- 467
- Median household income
- $72,532+28.4% vs. 2015–2019, before inflation
- Average household income
- $100,205
- Median home value
- $241,800
- Jobs located here
- 120,525
- Daytime population
- 271,929Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Kalamazoo-Portage metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the car washes and detailers on map listings by name and distance.
Or open the report at the center of the Kalamazoo-Portage metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardCar washes and detailing across Michigan
Every Michigan market ranked →The highest-scoring metro areas in Michigan for car washes and detailers, numbered among those based in Michigan (a market based in another state is listed without a number), with the Kalamazoo-Portage metro area marked.
Top metro areas in Michigan
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Ann Arbor, MI | 68 | 45 | 3.0 | $3.4M | −0.4% | #55 of 387 |
| 2Lansing-East Lansing, MI | 63 | 70 | 3.6 | $2.8M | +1.4% | #99 of 387 |
| South Bend-Mishawaka, IN-MI | 61 | 42 | 3.3 | $3.1M | +0.1% | #114 of 387 |
| 3Bay City, MI | 55 | 15 | 3.3 | $3M | −1.6% | #163 of 387 |
| 4Monroe, MI | 55 | 33 | 5.2 | $2.1M | +0.7% | #167 of 387 |
| 5Muskegon-Norton Shores, MI | 54 | 32 | 4.7 | $2.1M | +1.8% | #172 of 387 |
| 6Grand Rapids-Wyoming-Kentwood, MI | 45 | 237 | 5.4 | $2M | +2.8% | #243 of 387 |
| 7Traverse City, MI | 43 | 32 | 4.9 | $2.3M | +2.2% | #251 of 387 |
| 8Niles, MI | 40 | 35 | 5.5 | $1.8M | −1.3% | #276 of 387 |
| 9Detroit-Warren-Dearborn, MI | 39 | 800 | 4.5 | $2.2M | +0.1% | #278 of 387 |
| 10Kalamazoo-Portage, MI | 39 | 53 | 4.9 | $2.1M | +0.8% | #281 of 387 |
Other business types in the Kalamazoo-Portage metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
- Auto repair and car care56
- Auto repair shops67
- Collision repair and body shops57
- Car washes and detailing39
- Tire shops54
- Oil change and quick lube25
- Gas stations62
- Insurance agencies31
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many car washes and detailers are in the Kalamazoo-Portage, MI metro area?
As of September 2026, map listings count 53 car washes and detailers in the Kalamazoo-Portage metro area. 12 of them (23%) are chain locations. The listings count car washes and detailers. Official counts show 19 businesses with payroll classed as car washes in 2023.
How much do households in the Kalamazoo-Portage, MI metro area spend on vehicle maintenance and repairs?
About $108.9M a year, or $1,017 per household. That is 6% above the U.S. average (an index of 106, where 100 is the U.S. average). Spread across the 53 car washes and detailers on map listings, it comes to $2.1M per location. That spending covers all vehicle maintenance and repairs, which car washes and detailers share with other businesses in the trade. It is estimated from the incomes of the 107,110 households in the Kalamazoo-Portage metro area and national spending patterns by income.
How does the Kalamazoo-Portage, MI metro area compare with the U.S. for car washes and detailers?
The Kalamazoo-Portage metro area has 4.9 car washes and detailers per 10,000 households, 29% above the U.S. rate of 3.8. Spending per location is $2.1M, 18% below the U.S. figure of $2.5M. At the U.S. ratio of car washes and detailers to household spending, the Kalamazoo-Portage metro area would have about 43, against 53 on map listings. There is one business with payroll in the industry for every 5,637 households, against one for every 6,523 across the U.S.
How fast is the Kalamazoo-Portage, MI metro area growing?
Population estimates put the Kalamazoo-Portage metro area at 263,795 people in 2025, up 0.8% since 2020, slower than the U.S. (+3.1%). It has 107,110 households. The median household income in the Kalamazoo-Portage metro area is $72,532 a year, 10% below the U.S. median of $80,734. That rose 28.4% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Kalamazoo-Portage metro area scores 39 for car washes and detailers (lower middle), #281 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Kalamazoo-Portage metro area. It maps the car washes and detailers on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for car washes and detailers · All 56 business types in the Kalamazoo-Portage metro area
Screening a site or an acquisition in the Kalamazoo-Portage metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Kalamazoo-Portage metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.