Home services · Small-town market · Michigan
Roofing and gutter companies in the Cadillac, MI area
The roofing and gutter companies in the Cadillac, MI area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 57 out of 100: Upper middle
Ranked #103 of 288 scored small-town markets
#4 of 10 scored small-town markets based in Michigan
- Listings
- 6
- 0 chain locations (0%)
- Official establishments
- 3
- Businesses with payroll, 2023
- Household spending a year
- $48.2M
- On home repairs, maintenance and insurance · $2,456 a household
- Spending per listing
- $8M
- 5% below the U.S.
- Listings per 10k households
- 3.1
- 14% below the U.S.
- Population, 2025
- 49,719
- +2.0% since 2020
See the roofing and gutter companies around any address in the Cadillac area
The site report maps the roofing and gutter companies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Cadillac area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 6 roofing and gutter companies in the Cadillac area. None of them are chain locations, against 4% across the U.S. That comes to 3.1 for every 10,000 households, 14% below the U.S. rate of 3.6.
Households in the Cadillac area spend about $48.2M a year on home repairs, maintenance and insurance, or $2,456 per household, 19% below the U.S. average. That is about $8M of household spending for each company on map listings, 5% below the U.S. figure of $8.5M. That spending covers all home repairs, maintenance and insurance, which roofing and gutter companies share with other businesses in the trade.
Official counts show 3 businesses with payroll classed as roofing contractors in the Cadillac area in 2023. That is one for every 6,535 households, against one for every 5,063 across the U.S.
Population estimates put the population change in the Cadillac area from 2020 to 2025 at +2.0%, slower than the U.S. (+3.1%). For roofing and gutter companies, the Cadillac area has a Groundwork market score of 57 (upper middle): #103 of 288 scored small-town markets and #4 of 10 scored small-town markets based in Michigan.
How the Cadillac area compares
The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all home repairs, maintenance and insurance by the roofing and gutter companies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Cadillac area | Michigan | U.S. |
|---|---|---|---|
| Listings per 10k households | 3.1 | 3.0 | 3.6 |
| Spending per listing | $8M | $9M | $8.5M |
| Households per official establishment | 6,535 | 8,009 | 5,063 |
| Official establishment growth, 2019–2023 | n/a | +24.2% | +20.4% |
| Population growth, 2020–2025 | +2.0% | +0.6% | +3.1% |
| Spending per household on home repairs, maintenance and insurance | $2,456 | $2,711 | $3,018 |
| Median household income | $62,015 | $72,875 | $80,734 |
| Groundwork market score | 57 | 54 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 3
- Employees, 2023
- 31
- Annual payroll, 2023
- $2.1M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 60 chain locations
- Listings at the U.S. rate for this spending
- 6The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as roofing contractors in the Cadillac area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Cadillac area
- Population, 2025 estimate
- 49,719+2.0% since 2020
- Households
- 19,605
- Median age
- 43.1
- Homes lived in by their owners
- 82%
- Vehicles per household
- 1.9
- Land area
- 1,130 sq. mi.
- People per square mile
- 44
- Median household income
- $62,015+31.4% vs. 2015–2019, before inflation
- Average household income
- $80,021
- Median home value
- $170,400
- Jobs located here
- 16,131
- Daytime population
- 48,433Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Cadillac area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the roofing and gutter companies on map listings by name and distance.
Or open the report at the center of the Cadillac area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRoofing and gutters across Michigan
Every Michigan market ranked →The highest-scoring small-town markets in Michigan for roofing and gutter companies, numbered among those based in Michigan, with the Cadillac area marked.
Top small-town markets in Michigan
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Marquette, MI | 71 | 5 | 1.8 | $14.1M | +2.3% | #38 of 288 |
| 2Holland, MI | 60 | 18 | 4.0 | $7.1M | +2.1% | #87 of 288 |
| 3Sturgis, MI | 57 | 5 | 2.1 | $11.7M | +0.1% | #100 of 288 |
| 4Cadillac, MI | 57 | 6 | 3.1 | $8M | +2.0% | #103 of 288 |
| 5Owosso, MI | 53 | 7 | 2.5 | $10.1M | −0.4% | #120 of 288 |
| 6Adrian, MI | 45 | 13 | 3.3 | $7.7M | −1.6% | #174 of 288 |
| 7Ludington, MI | 40 | 5 | 3.9 | $6.5M | 0.0% | #196 of 288 |
| 8Big Rapids, MI | 38 | 7 | 4.2 | $5.7M | +4.7% | #209 of 288 |
| 9Hillsdale, MI | 33 | 7 | 3.9 | $6.4M | 0.0% | #234 of 288 |
| 10Petoskey, MI | 30 | 8 | 5.3 | $5.4M | −1.0% | #250 of 288 |
Other business types in the Cadillac area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many roofing and gutter companies are in the Cadillac, MI area?
There are 6 roofing and gutter companies on map listings in the Cadillac area as of September 2026. None of them are chain locations. The listings count roofers and gutter companies. Official counts show 3 businesses with payroll classed as roofing contractors in 2023.
How much do households in the Cadillac, MI area spend on home repairs, maintenance and insurance?
About $48.2M a year, or $2,456 per household. That is 19% below the U.S. average (an index of 81, where 100 is the U.S. average). Spread across the 6 roofing and gutter companies on map listings, it comes to $8M per company. The spending figure covers all home repairs, maintenance and insurance, not only roofing and gutter companies. It is estimated from the incomes of the 19,605 households in the Cadillac area and national spending patterns by income.
How does the Cadillac, MI area compare with the U.S. for roofing and gutter companies?
The Cadillac area has 3.1 roofing and gutter companies per 10,000 households, 14% below the U.S. rate of 3.6. Spending per company is $8M, 5% below the U.S. figure of $8.5M. The count on map listings matches the U.S. ratio of roofing and gutter companies to household spending. There is one business with payroll in the industry for every 6,535 households, against one for every 5,063 across the U.S.
How fast is the Cadillac, MI area growing?
Population estimates put the Cadillac area at 49,719 people in 2025, up 2.0% since 2020, slower than the U.S. (+3.1%). It has 19,605 households. The median household income in the Cadillac area is $62,015 a year, 23% below the U.S. median of $80,734. That rose 31.4% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Cadillac area scores 57 for roofing and gutter companies (upper middle), #103 of 288 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Cadillac area. It maps the roofing and gutter companies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for roofing and gutter companies · All 56 business types in the Cadillac area
Screening a site or an acquisition in the Cadillac area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Cadillac area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.