Groundwork

Clothing and laundry · Metro area · Maryland

Clothing, shoe and laundry businesses in the Hagerstown-Martinsburg, MD-WV metro area

The clothing, shoe and laundry businesses in the Hagerstown-Martinsburg, MD-WV metro area, the household spending behind them and how the market ranks against other metro areas.

Groundwork market score · out of 100

Score 68 out of 100: Upper middle

Ranked #67 of 387 scored metro areas
#2 of 4 scored metro areas based in Maryland

Listings
197
120 chain locations (61%)
Official establishments
103
−14.5% since 2019
Household spending a year
$224.1M
On clothing, shoes and related services · $1,896 a household
Spending per listing
$1.1M
29% above the U.S.
Listings per 10k households
16.7
28% below the U.S.
Population, 2025
315,280
+7.1% since 2020

See the clothing, shoe and laundry businesses around any address in the Hagerstown-Martinsburg metro area

The site report maps the clothing, shoe and laundry businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Hagerstown-Martinsburg metro area. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

At $1,896 per household (8% below the U.S. average), households in the Hagerstown-Martinsburg metro area spend about $224.1M a year on clothing, shoes and related services. Spread across 197 clothing, shoe and laundry businesses, that is $1.1M per business, 29% above the U.S. figure of $880K.

There are 197 clothing, shoe and laundry businesses on map listings in the Hagerstown-Martinsburg metro area as of September 2026. Of those, 120 are chain locations, or 61%, against 37% across the U.S. That comes to 16.7 for every 10,000 households, 28% below the U.S. rate of 23.3.

Official counts show 103 businesses with payroll classed as clothing and shoe stores, laundromats and dry cleaners in the Hagerstown-Martinsburg metro area in 2023, down 14.5% from 2019. That is one for every 1,147 households, against one for every 1,008 across the U.S. Official counts list 150 one-person businesses without payroll.

Between 2020 and 2025, the population of the Hagerstown-Martinsburg metro area grew 7.1%, faster than the U.S. (+3.1%). The Hagerstown-Martinsburg metro area scores 68 (upper middle) on the Groundwork market score for clothing, shoe and laundry businesses, ranking #67 of 387 scored metro areas and #2 of 4 scored metro areas based in Maryland. That puts it in the top quarter of metro areas.

How the Hagerstown-Martinsburg metro area compares

The same measures for Maryland and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing, shoe and laundry businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Clothing, shoes and laundry in Hagerstown-Martinsburg, MD-WV metro area compared with Maryland and the U.S.
MeasureHagerstown-Martinsburg metro areaMarylandU.S.
Listings per 10k households16.721.223.3
Spending per listing$1.1M$1.1M$880K
Households per official establishment1,1479841,008
Official establishment growth, 2019–2023−14.5%−15.3%−12.0%
Population growth, 2020–2025+7.1%+1.4%+3.1%
Spending per household on clothing, shoes and related services$1,896$2,283$2,055
Median household income$78,802$103,678$80,734
Groundwork market score6860

Official counts and lending

Businesses

Official establishments, 2019 to 2023
103−14.5% over the period
Employees, 2023
1,289
Annual payroll, 2023
$23.1M
One-person businesses, 2023
150Businesses with no payroll
Map listings, September 2026
197120 chain locations
Listings at the U.S. rate for this spending
255The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as clothing and shoe stores, laundromats and dry cleaners in the Hagerstown-Martinsburg metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Hagerstown-Martinsburg metro area

Population, 2025 estimate
315,280+7.1% since 2020
Households
118,181
Median age
41.0
Homes lived in by their owners
72%
Vehicles per household
1.9
Land area
1,008 sq. mi.
People per square mile
300
Median household income
$78,802+28.9% vs. 2015–2019, before inflation
Average household income
$97,922
Median home value
$278,100
Jobs located here
107,689
Daytime population
269,788Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Hagerstown-Martinsburg metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing, shoe and laundry businesses on map listings by name and distance.

Or open the report at the center of the Hagerstown-Martinsburg metro area. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Clothing, shoes and laundry across Maryland

Every Maryland market ranked →

The highest-scoring metro areas in Maryland for clothing, shoe and laundry businesses, numbered among those based in Maryland (a market based in another state is listed without a number), with the Hagerstown-Martinsburg metro area marked.

Top metro areas in Maryland

Metro areas in Maryland ranked for clothing, shoe and laundry businesses by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Lexington Park, MD878310.9$2.3M+2.1%#8 of 387
Washington-Arlington-Alexandria, DC-VA-MD-WV684,89620.6$1.2M+3.3%#65 of 387
2Hagerstown-Martinsburg, MD-WV6819716.7$1.1M+7.1%#67 of 387
Philadelphia-Camden-Wilmington, PA-NJ-DE-MD585,89023.9$1M+1.4%#140 of 387
3Baltimore-Columbia-Towson, MD562,42221.6$1M+0.4%#157 of 387
4Salisbury, MD3913227.0$685K+2.9%#277 of 387

Other business types in the Hagerstown-Martinsburg metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many clothing, shoe and laundry businesses are in the Hagerstown-Martinsburg, MD-WV metro area?

As of September 2026, map listings count 197 clothing, shoe and laundry businesses in the Hagerstown-Martinsburg metro area. 120 of them (61%) are chain locations. The listings count clothing, shoe and jewelry stores, laundromats and dry cleaners. Official counts show 103 businesses with payroll classed as clothing and shoe stores, laundromats and dry cleaners in 2023, down 14.5% from 2019. Official counts also show 150 one-person businesses without payroll.

How much do households in the Hagerstown-Martinsburg, MD-WV metro area spend on clothing, shoes and related services?

About $224.1M a year, or $1,896 per household. That is 8% below the U.S. average (an index of 92, where 100 is the U.S. average). Spread across the 197 clothing, shoe and laundry businesses on map listings, it comes to $1.1M per business. It is estimated from the incomes of the 118,181 households in the Hagerstown-Martinsburg metro area and national spending patterns by income.

How does the Hagerstown-Martinsburg, MD-WV metro area compare with the U.S. for clothing, shoe and laundry businesses?

The Hagerstown-Martinsburg metro area has 16.7 clothing, shoe and laundry businesses per 10,000 households, 28% below the U.S. rate of 23.3. Spending per business is $1.1M, 29% above the U.S. figure of $880K. At the U.S. ratio of clothing, shoe and laundry businesses to household spending, the Hagerstown-Martinsburg metro area would have about 255, against 197 on map listings. There is one business with payroll in the industry for every 1,147 households, against one for every 1,008 across the U.S. The official count fell 14.5% from 2019 to 2023, against −12.0% for the U.S.

How fast is the Hagerstown-Martinsburg, MD-WV metro area growing?

Population estimates put the Hagerstown-Martinsburg metro area at 315,280 people in 2025, up 7.1% since 2020, faster than the U.S. (+3.1%). It has 118,181 households. The median household income in the Hagerstown-Martinsburg metro area is $78,802 a year, 2% below the U.S. median of $80,734. That rose 28.9% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Hagerstown-Martinsburg metro area scores 68 for clothing, shoe and laundry businesses (upper middle), #67 of 387 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Hagerstown-Martinsburg metro area. It maps the clothing, shoe and laundry businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for clothing, shoe and laundry businesses · All 56 business types in the Hagerstown-Martinsburg metro area

Screening a site or an acquisition in the Hagerstown-Martinsburg metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Hagerstown-Martinsburg metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.