Metro area profile · Kansas
Lawrence, KS metro area market data
Population, household spending and competition for 56 business types in the Lawrence metro area, each scored against other metro areas.
- Population, 2025
- 120,920
- +1.8% since 2020
- Households
- 50,406
- Median household income
- $69,746
- +17.4% vs. 2015–2019, before inflation
- Median home value
- $309,400
- Jobs located here
- 51,342
- Highest market score
- 83
- Primary care and pediatrics, #15 of 387 scored metro areas
A site report maps the competitors on map listings around any address in the Lawrence metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Lawrence metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 120,920 people live in the Lawrence metro area, in 50,406 households. Between 2020 and 2025, the population of the Lawrence metro area grew 1.8%, slower than the U.S. (+3.1%). The median household income in the Lawrence metro area is $69,746 a year, 14% below the U.S. median of $80,734. That rose 17.4% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Lawrence metro area spend the most on medical and dental services (an index of 109, where 100 is the U.S. average) and the least on child care and other personal services (73).
The highest Groundwork market scores in the Lawrence metro area are for primary care and pediatric clinics (83), physical therapy clinics (78) and collision repair and body shops (78). The Lawrence metro area ranks #15 of 387 scored metro areas for primary care and pediatric clinics.
The Lawrence metro area is made up of one county, Douglas County. For its number of households, the Lawrence metro area has the most map listings, relative to the U.S., for chiropractors (61% above the U.S. rate) and the fewest for primary care and pediatric clinics (50% below the U.S. rate).
All 56 business types in the Lawrence metro area
Highest Groundwork market score first. Each score compares the Lawrence metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Primary care and pediatrics | 83 | #15 of 387 | 18 | 3.6 | $3.9M | 222 | 30 |
| Physical therapy | 78 | #14 of 386 | 19 | 3.8 | $3.7M | 156 | 12 |
| Collision repair and body shops | 78 | #15 of 381 | 8 | 1.6 | $6.5M | 212 | 9 |
| Auto repair shops | 78 | #18 of 387 | 79 | 15.7 | $660K | 148 | 38 |
| Auto repair and car care | 78 | #20 of 387 | 142 | 28.2 | $367K | 137 | 56 |
| Doctors, dentists and clinics | 77 | #26 of 387 | 344 | 68.2 | $207K | 135 | 127 |
| Grocery and convenience stores | 75 | #30 of 387 | 59 | 11.7 | $5.1M | 151 | 20 |
| Clothing, shoes and laundry | 74 | #39 of 387 | 77 | 15.3 | $1.3M | 148 | 31 |
| Clothing and shoe stores | 72 | #49 of 387 | 55 | 10.9 | $1.8M | 143 | 28 |
| Tire shops | 71 | #59 of 386 | 14 | 2.8 | $3.7M | 149 | 6 |
| Convenience stores | 70 | #58 of 387 | 20 | 4.0 | $15.1M | 192 | Under 3 |
| Gas stations | 68 | #74 of 387 | 35 | 6.9 | $3.7M | 157 | 28 |
| Car washes and detailing | 67 | #69 of 387 | 19 | 3.8 | $2.7M | 109 | 6 |
| Pet grooming and boarding | 65 | #78 of 386 | 14 | 2.8 | $3M | 119 | 8 |
| Mortgage brokers and lenders | 64 | #64 of 373 | 11 | 2.2 | Index only | 165 | 3 |
| Grocery stores | 60 | #123 of 387 | 25 | 5.0 | $12.1M | 130 | 19 |
| Dentists and orthodontists | 59 | #127 of 387 | 57 | 11.3 | $1.2M | 127 | 48 |
| Nail salons | 58 | #116 of 387 | 21 | 4.2 | $2.4M | 142 | 12 |
| Home repair trades | 58 | #125 of 387 | 57 | 11.3 | $2.4M | 99 | 71 |
| Laundromats | 57 | #131 of 364 | 7 | 1.4 | $14.3M | 114 | Under 3 |
| Electricians | 56 | #148 of 383 | 12 | 2.4 | $11.4M | 95 | 23 |
| Child care and preschools | 56 | #153 of 387 | 19 | 3.8 | $1.1M | 113 | 28 |
| Gyms | 54 | #151 of 387 | 39 | 7.7 | $1.2M | 91 | 14 |
| HVAC and plumbing | 54 | #167 of 387 | 29 | 5.8 | $4.7M | 99 | 37 |
| Bakeries and dessert shops | 53 | #169 of 387 | 37 | 7.3 | $5.3M | 128 | 45 |
| Salons, barbers and spas | 52 | #168 of 387 | 194 | 38.5 | $256K | 121 | 76 |
| Barbershops | 52 | #177 of 387 | 20 | 4.0 | $2.5M | 132 | 4 |
| Spas and skin care | 51 | #180 of 387 | 45 | 8.9 | $1.1M | 126 | 15 |
| Funeral homes | 50 | #173 of 377 | 5 | 1.0 | $1M | 151 | Under 3 |
| Hair salons | 48 | #197 of 387 | 106 | 21.0 | $469K | 109 | 44 |
| Roofing and gutters | 48 | #208 of 381 | 16 | 3.2 | $8.5M | 101 | 11 |
| Real estate agents and brokers | 45 | #228 of 387 | 102 | 20.2 | Index only | 127 | 54 |
| Sit-down restaurants | 43 | #246 of 387 | 293 | 58.1 | $668K | 101 | 97 |
| Real estate | 43 | #250 of 387 | 142 | 28.2 | Index only | 115 | 101 |
| Fast food and sandwich shops | 41 | #252 of 387 | 74 | 14.7 | $2.6M | 87 | 112 |
| Pet businesses | 41 | #264 of 387 | 52 | 10.3 | $818K | 93 | 35 |
| Landscaping and lawn care | 40 | #252 of 385 | 28 | 5.6 | $2.2M | 76 | 45 |
| Martial arts and dance studios | 40 | #284 of 387 | 24 | 4.8 | $1.9M | 95 | 24 |
| Yoga, Pilates and fitness studios | 39 | #276 of 347 | 17 | 3.4 | $2.7M | 67 | 14 |
| Gyms, studios and classes | 39 | #294 of 387 | 80 | 15.9 | $577K | 87 | 38 |
| Insurance agencies | 38 | #259 of 387 | 60 | 11.9 | $1.3M | 105 | 52 |
| Restaurants and cafes | 36 | #287 of 387 | 560 | 111.1 | $349K | 94 | 252 |
| Veterinarians | 35 | #292 of 384 | 18 | 3.6 | $2.4M | 87 | 19 |
| Optometrists and eye care | 35 | #313 of 386 | 29 | 5.8 | $2.4M | 78 | 11 |
| Pest control | 34 | #280 of 345 | 9 | 1.8 | $6.9M | 68 | 6 |
| Lawn, cleaning and pest control | 33 | #314 of 387 | 50 | 9.9 | $1.2M | 74 | 83 |
| Pizza | 33 | #318 of 387 | 51 | 10.1 | $3.8M | 75 | 112 |
| Chiropractors | 33 | #336 of 386 | 44 | 8.7 | $1.6M | 67 | 23 |
| Coffee shops and cafes | 30 | #339 of 387 | 68 | 13.5 | $2.9M | 78 | 42 |
| House cleaning | 29 | #340 of 375 | 13 | 2.6 | $4.8M | 75 | 32 |
| Home inspectors | 28 | #225 of 243 | 5 | 1.0 | Index only | 54 | 3 |
| Pet stores | 24 | #353 of 382 | 13 | 2.6 | $3.3M | 72 | 8 |
| Property management | 23 | #368 of 374 | 24 | 4.8 | Index only | 53 | 29 |
| Dry cleaners | Not scored | Not scored | 4 | 0.8 | $25M | 160 | 3 |
| Oil change and quick lube | Not scored | Not scored | 4 | 0.8 | $13M | 95 | 4 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.2 | $71M | Too few | 3 |
Household spending in the Lawrence metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $52.2M | $1,035 | 108 |
| Gasoline and other fuels | $130.8M | $2,595 | 100 |
| Food away from home | $195.7M | $3,882 | 95 |
| Groceries | $302.5M | $6,001 | 95 |
| Personal care products and services | $49.7M | $987 | 98 |
| Child care and other personal services | $21.5M | $427 | 73 |
| Memberships, classes and admissions | $46.2M | $916 | 93 |
| Medical and dental services | $71M | $1,410 | 109 |
| Pets | $42.5M | $844 | 93 |
| Clothing, shoes and related services | $100.1M | $1,986 | 97 |
| Vehicle insurance | $78.9M | $1,566 | 80 |
| Home repairs, maintenance and insurance | $136.8M | $2,713 | 90 |
| Lawn care, cleaning and other household services | $62.2M | $1,233 | 87 |
| Rent and homeowner costs | $706.2M | $14,011 | 84 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Lawrence metro area
- Population, 2025 estimate
- 120,920+1.8% since 2020
- Households
- 50,406
- Median age
- 35.2
- Homes lived in by their owners
- 50%
- Vehicles per household
- 1.8
- Land area
- 456 sq. mi.
- People per square mile
- 264
- Median household income
- $69,746+17.4% vs. 2015–2019, before inflation
- Average household income
- $96,109
- Median home value
- $309,400
- Jobs located here
- 51,342
- Daytime population
- 115,968Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Lawrence metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Lawrence metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Lawrence metro area 1
- Douglas County, KS120,302 people
Other markets based in Kansas 12
- Wichita, KS metro area652,622 people
- Topeka, KS metro area232,468 people
- Manhattan, KS metro area133,965 people
- Hutchinson, KS area61,553 people
- Salina, KS area59,487 people
- Pittsburg, KS area39,008 people
- Garden City, KS area38,084 people
- Emporia, KS area34,747 people
- Arkansas City-Winfield, KS area34,411 people
- Dodge City, KS area34,074 people
- McPherson, KS area30,205 people
- Hays, KS area28,920 people
Questions
How fast is the Lawrence, KS metro area growing?
Population estimates put the Lawrence metro area at 120,920 people in 2025, up 1.8% since 2020, slower than the U.S. (+3.1%). It has 50,406 households. Against the 2015–2019 survey, median household income rose 17.4%, before inflation.
How much do households in the Lawrence, KS metro area spend?
Households in the Lawrence metro area spend about $706.2M a year on rent and homeowner costs, $302.5M on groceries and $195.7M on food away from home. Relative to the U.S., household spending in the Lawrence metro area runs highest on medical and dental services (an index of 109, where 100 is the U.S. average) and lowest on child care and other personal services (73).
Which business types have the highest market scores in the Lawrence, KS metro area?
Of the business types scored in the Lawrence metro area, primary care and pediatric clinics (83), physical therapy clinics (78) and collision repair and body shops (78) have the highest Groundwork market scores. For primary care and pediatric clinics, that ranks #15 of 387 scored metro areas.
How does the Lawrence, KS metro area compare with the U.S.?
Median household income in the Lawrence metro area is $69,746, 14% below the U.S. median of $80,734. The population rose 1.8% from 2020 to 2025, against +3.1% for the U.S. The median home value is $309,400, against $332,700 for the U.S. Against the U.S., map listings per household run highest for chiropractors (61% above the U.S. rate) and lowest for primary care and pediatric clinics (50% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 53 of the 56 business types have a score in the Lawrence metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Lawrence metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Kansas · Every U.S. market · How we measure
Screening a site or an acquisition in the Lawrence metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Lawrence metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.