Metro area profile · Kansas
Wichita, KS metro area market data
Population, household spending and competition for 56 business types in the Wichita metro area, each scored against other metro areas.
- Population, 2025
- 663,809
- +2.4% since 2020
- Households
- 254,776
- Median household income
- $70,655
- +23.1% vs. 2015–2019, before inflation
- Median home value
- $201,200
- Jobs located here
- 300,232
- Highest market score
- 78
- Gas stations, #22 of 387 scored metro areas
A site report maps the competitors on map listings around any address in the Wichita metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Wichita metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 663,809 people live in the Wichita metro area, in 254,776 households. Population estimates put the population change in the Wichita metro area from 2020 to 2025 at +2.4%, slower than the U.S. (+3.1%). The median household income in the Wichita metro area is $70,655 a year, 12% below the U.S. median of $80,734. That rose 23.1% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Wichita metro area spend the most on vehicle maintenance and repairs (an index of 116, where 100 is the U.S. average) and the least on child care and other personal services (67).
The highest Groundwork market scores in the Wichita metro area are for gas stations (78), grocery and convenience stores (72) and oil change and quick-lube shops (70). The Wichita metro area ranks #22 of 387 scored metro areas for gas stations.
The Wichita metro area takes in 4 counties: Sedgwick County, Butler County, Harvey County and Sumner County. For its number of households, the Wichita metro area has the most map listings, relative to the U.S., for pest control companies (43% above the U.S. rate) and the fewest for gas stations (51% below the U.S. rate).
All 56 business types in the Wichita metro area
Highest Groundwork market score first. Each score compares the Wichita metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Gas stations | 78 | #22 of 387 | 135 | 5.3 | $5.3M | 224 | 159 |
| Grocery and convenience stores | 72 | #48 of 387 | 346 | 13.6 | $4.4M | 129 | 102 |
| Oil change and quick lube | 70 | #48 of 290 | 22 | 0.9 | $12.9M | 94 | 8 |
| Convenience stores | 70 | #61 of 387 | 146 | 5.7 | $10.3M | 131 | 22 |
| Gyms | 68 | #48 of 387 | 143 | 5.6 | $1.5M | 115 | 54 |
| Grocery stores | 68 | #70 of 387 | 117 | 4.6 | $12.9M | 139 | 80 |
| Dentists and orthodontists | 65 | #85 of 387 | 267 | 10.5 | $1.3M | 134 | 221 |
| Gyms, studios and classes | 64 | #71 of 387 | 301 | 11.8 | $714K | 108 | 103 |
| Auto repair and car care | 61 | #117 of 387 | 972 | 38.2 | $292K | 109 | 376 |
| Car washes and detailing | 60 | #122 of 387 | 108 | 4.2 | $2.6M | 104 | 44 |
| Auto repair shops | 59 | #116 of 387 | 584 | 22.9 | $485K | 109 | 270 |
| Yoga, Pilates and fitness studios | 58 | #103 of 347 | 49 | 1.9 | $4.4M | 108 | 54 |
| Barbershops | 56 | #144 of 387 | 149 | 5.8 | $1.6M | 87 | 5 |
| Laundromats | 56 | #148 of 364 | 38 | 1.5 | $12.8M | 103 | 12 |
| Urgent care and walk-in clinics | 54 | #82 of 197 | 13 | 0.5 | $27M | 110 | 25 |
| Dry cleaners | 54 | #127 of 272 | 30 | 1.2 | $16.3M | 104 | 16 |
| Martial arts and dance studios | 54 | #147 of 387 | 109 | 4.3 | $2M | 98 | 49 |
| Doctors, dentists and clinics | 53 | #164 of 387 | 2,072 | 81.3 | $169K | 111 | 1,015 |
| Home inspectors | 51 | #119 of 243 | 13 | 0.5 | Index only | 102 | 12 |
| Primary care and pediatrics | 51 | #186 of 387 | 173 | 6.8 | $2M | 114 | 480 |
| Bakeries and dessert shops | 51 | #190 of 387 | 214 | 8.4 | $4.5M | 108 | 149 |
| Tire shops | 51 | #203 of 386 | 115 | 4.5 | $2.5M | 98 | 50 |
| Clothing, shoes and laundry | 50 | #205 of 387 | 550 | 21.6 | $888K | 101 | 211 |
| Clothing and shoe stores | 50 | #207 of 387 | 398 | 15.6 | $1.2M | 97 | 183 |
| Hair salons | 48 | #204 of 387 | 578 | 22.7 | $424K | 99 | 149 |
| Pet stores | 47 | #212 of 382 | 44 | 1.7 | $4.7M | 104 | 22 |
| Landscaping and lawn care | 46 | #210 of 385 | 124 | 4.9 | $2.5M | 84 | 208 |
| Sit-down restaurants | 46 | #222 of 387 | 1,397 | 54.8 | $686K | 103 | 459 |
| Collision repair and body shops | 46 | #223 of 381 | 83 | 3.3 | $3.4M | 111 | 99 |
| Physical therapy | 45 | #225 of 386 | 158 | 6.2 | $2.2M | 92 | 119 |
| Coffee shops and cafes | 45 | #233 of 387 | 271 | 10.6 | $3.5M | 95 | 136 |
| Spas and skin care | 45 | #236 of 387 | 290 | 11.4 | $845K | 96 | 53 |
| Restaurants and cafes | 44 | #229 of 387 | 2,545 | 99.9 | $376K | 102 | 1,181 |
| Child care and preschools | 44 | #244 of 387 | 132 | 5.2 | $746K | 74 | 104 |
| Salons, barbers and spas | 41 | #288 of 387 | 1,191 | 46.7 | $206K | 97 | 300 |
| Pet grooming and boarding | 40 | #277 of 386 | 103 | 4.0 | $2M | 79 | 54 |
| Electricians | 39 | #281 of 383 | 75 | 2.9 | $9M | 75 | 141 |
| Funeral homes | 38 | #260 of 377 | 57 | 2.2 | $608K | 90 | 41 |
| House cleaning | 38 | #282 of 375 | 50 | 2.0 | $6.1M | 96 | 161 |
| Lawn, cleaning and pest control | 37 | #288 of 387 | 226 | 8.9 | $1.4M | 81 | 404 |
| Mortgage brokers and lenders | 37 | #291 of 373 | 90 | 3.5 | Index only | 99 | 44 |
| Chiropractors | 37 | #298 of 386 | 185 | 7.3 | $1.9M | 79 | 111 |
| Pet businesses | 35 | #303 of 387 | 284 | 11.1 | $732K | 83 | 165 |
| Nail salons | 35 | #336 of 387 | 161 | 6.3 | $1.5M | 91 | 91 |
| Pizza | 34 | #313 of 387 | 230 | 9.0 | $4.2M | 82 | 581 |
| Optometrists and eye care | 34 | #317 of 386 | 142 | 5.6 | $2.5M | 79 | 59 |
| Fast food and sandwich shops | 33 | #296 of 387 | 400 | 15.7 | $2.4M | 79 | 581 |
| Real estate | 32 | #357 of 387 | 882 | 34.6 | Index only | 91 | 508 |
| Real estate agents and brokers | 32 | #358 of 387 | 696 | 27.3 | Index only | 92 | 258 |
| Home repair trades | 31 | #346 of 387 | 398 | 15.6 | $1.7M | 70 | 422 |
| HVAC and plumbing | 30 | #346 of 387 | 200 | 7.9 | $3.4M | 71 | 216 |
| Property management | 29 | #354 of 374 | 83 | 3.3 | Index only | 76 | 139 |
| Pest control | 27 | #322 of 345 | 52 | 2.0 | $5.9M | 58 | 35 |
| Roofing and gutters | 27 | #356 of 381 | 123 | 4.8 | $5.5M | 65 | 65 |
| Veterinarians | 25 | #355 of 384 | 113 | 4.4 | $1.8M | 68 | 89 |
| Insurance agencies | 19 | #368 of 387 | 535 | 21.0 | $816K | 65 | 377 |
Household spending in the Wichita metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $283.5M | $1,113 | 116 |
| Gasoline and other fuels | $719.7M | $2,825 | 109 |
| Food away from home | $958.2M | $3,761 | 92 |
| Groceries | $1.5B | $5,927 | 94 |
| Personal care products and services | $245.1M | $962 | 96 |
| Child care and other personal services | $98.5M | $387 | 67 |
| Memberships, classes and admissions | $214.9M | $843 | 86 |
| Medical and dental services | $350.8M | $1,377 | 107 |
| Pets | $207.8M | $816 | 90 |
| Clothing, shoes and related services | $488.1M | $1,916 | 93 |
| Vehicle insurance | $436.4M | $1,713 | 88 |
| Home repairs, maintenance and insurance | $673.1M | $2,642 | 88 |
| Lawn care, cleaning and other household services | $305.7M | $1,200 | 85 |
| Rent and homeowner costs | $3.5B | $13,709 | 82 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Wichita metro area
- Population, 2025 estimate
- 663,809+2.4% since 2020
- Households
- 254,776
- Median age
- 37.8
- Homes lived in by their owners
- 65%
- Vehicles per household
- 1.9
- Land area
- 4,148 sq. mi.
- People per square mile
- 157
- Median household income
- $70,655+23.1% vs. 2015–2019, before inflation
- Average household income
- $94,221
- Median home value
- $201,200
- Jobs located here
- 300,232
- Daytime population
- 657,026Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Wichita metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Wichita metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Wichita metro area 4
- Sedgwick County, KS528,226 people
- Butler County, KS68,287 people
- Harvey County, KS33,756 people
- Sumner County, KS22,353 people
Other markets based in Kansas 12
- Topeka, KS metro area232,468 people
- Manhattan, KS metro area133,965 people
- Lawrence, KS metro area120,302 people
- Hutchinson, KS area61,553 people
- Salina, KS area59,487 people
- Pittsburg, KS area39,008 people
- Garden City, KS area38,084 people
- Emporia, KS area34,747 people
- Arkansas City-Winfield, KS area34,411 people
- Dodge City, KS area34,074 people
- McPherson, KS area30,205 people
- Hays, KS area28,920 people
Questions
How fast is the Wichita, KS metro area growing?
Population estimates put the Wichita metro area at 663,809 people in 2025, up 2.4% since 2020, slower than the U.S. (+3.1%). It has 254,776 households. Against the 2015–2019 survey, median household income rose 23.1%, before inflation.
How much do households in the Wichita, KS metro area spend?
Households in the Wichita metro area spend about $3.5B a year on rent and homeowner costs, $1.5B on groceries and $958.2M on food away from home. Relative to the U.S., household spending in the Wichita metro area runs highest on vehicle maintenance and repairs (an index of 116, where 100 is the U.S. average) and lowest on child care and other personal services (67).
Which business types have the highest market scores in the Wichita, KS metro area?
Of the business types scored in the Wichita metro area, gas stations (78), grocery and convenience stores (72) and oil change and quick-lube shops (70) have the highest Groundwork market scores. For gas stations, that ranks #22 of 387 scored metro areas.
How does the Wichita, KS metro area compare with the U.S.?
Median household income in the Wichita metro area is $70,655, 12% below the U.S. median of $80,734. The population rose 2.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $201,200, against $332,700 for the U.S. Against the U.S., map listings per household run highest for pest control companies (43% above the U.S. rate) and lowest for gas stations (51% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in the Wichita metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Wichita metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Kansas · Every U.S. market · How we measure
Screening a site or an acquisition in the Wichita metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Wichita metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.