Metro area profile · Kansas
Manhattan, KS metro area market data
How the Manhattan metro area compares with other metro areas for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 136,122
- +1.4% since 2020
- Households
- 51,234
- Median household income
- $65,469
- +20.9% vs. 2015–2019, before inflation
- Median home value
- $223,700
- Jobs located here
- 49,254
- Highest market score
- 74
- Dentists and orthodontists, #26 of 387 scored metro areas
A site report maps the competitors on map listings around any address in the Manhattan metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Manhattan metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Manhattan metro area has an estimated 136,122 people and 51,234 households. Between 2020 and 2025, the population of the Manhattan metro area grew 1.4%, slower than the U.S. (+3.1%). Median household income in the Manhattan metro area is $65,469, 19% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 20.9%, before inflation.
Relative to the U.S., household spending in the Manhattan metro area runs highest on vehicle maintenance and repairs (an index of 113, where 100 is the U.S. average) and lowest on child care and other personal services (63).
Of the business types scored in the Manhattan metro area, dentists and orthodontists (74), primary care and pediatric clinics (71) and auto repair shops (65) have the highest Groundwork market scores. For dentists and orthodontists, that ranks #26 of 387 scored metro areas.
The Manhattan metro area takes in 3 counties: Riley County, Geary County and Pottawatomie County. Against the U.S., map listings per household run highest for property management companies (2.4 times the U.S. rate) and lowest for primary care and pediatric clinics (46% below the U.S. rate).
All 56 business types in the Manhattan metro area
Highest Groundwork market score first. Each score compares the Manhattan metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Dentists and orthodontists | 74 | #26 of 387 | 50 | 9.8 | $1.4M | 139 | 32 |
| Primary care and pediatrics | 71 | #53 of 387 | 20 | 3.9 | $3.4M | 191 | 63 |
| Auto repair shops | 65 | #83 of 387 | 87 | 17.0 | $638K | 143 | 58 |
| Auto repair and car care | 64 | #86 of 387 | 150 | 29.3 | $370K | 138 | 85 |
| Physical therapy | 64 | #96 of 386 | 27 | 5.3 | $2.5M | 105 | 12 |
| Collision repair and body shops | 64 | #99 of 381 | 15 | 2.9 | $3.7M | 120 | 11 |
| Doctors, dentists and clinics | 63 | #94 of 387 | 379 | 74.0 | $180K | 118 | 154 |
| Gas stations | 57 | #152 of 387 | 60 | 11.7 | $2.4M | 99 | 32 |
| Yoga, Pilates and fitness studios | 56 | #114 of 347 | 9 | 1.8 | $4.5M | 111 | 10 |
| Nail salons | 56 | #133 of 387 | 21 | 4.1 | $2.3M | 135 | 9 |
| Convenience stores | 56 | #162 of 387 | 40 | 7.8 | $7.4M | 94 | 3 |
| Grocery and convenience stores | 54 | #174 of 387 | 79 | 15.4 | $3.7M | 111 | 28 |
| Barbershops | 52 | #178 of 387 | 21 | 4.1 | $2.3M | 120 | Under 3 |
| Grocery stores | 51 | #192 of 387 | 21 | 4.1 | $14.1M | 152 | 25 |
| Landscaping and lawn care | 50 | #186 of 385 | 21 | 4.1 | $2.8M | 96 | 38 |
| Pet grooming and boarding | 50 | #198 of 386 | 13 | 2.5 | $3.1M | 121 | 11 |
| Tire shops | 50 | #206 of 386 | 19 | 3.7 | $2.9M | 117 | 12 |
| Car washes and detailing | 49 | #197 of 387 | 22 | 4.3 | $2.5M | 100 | 11 |
| Sit-down restaurants | 49 | #200 of 387 | 272 | 53.1 | $679K | 102 | 78 |
| HVAC and plumbing | 49 | #203 of 387 | 30 | 5.9 | $4.4M | 92 | 31 |
| Clothing, shoes and laundry | 48 | #217 of 387 | 103 | 20.1 | $919K | 104 | 42 |
| Laundromats | 47 | #195 of 364 | 7 | 1.4 | $13.5M | 108 | Under 3 |
| Spas and skin care | 46 | #224 of 387 | 42 | 8.2 | $1.1M | 129 | 16 |
| Salons, barbers and spas | 45 | #247 of 387 | 209 | 40.8 | $227K | 107 | 59 |
| Roofing and gutters | 44 | #234 of 381 | 13 | 2.5 | $10M | 119 | 13 |
| Fast food and sandwich shops | 42 | #247 of 387 | 77 | 15.0 | $2.4M | 79 | 93 |
| Home repair trades | 42 | #248 of 387 | 63 | 12.3 | $2.1M | 85 | 73 |
| Restaurants and cafes | 41 | #254 of 387 | 534 | 104.2 | $346K | 93 | 214 |
| Clothing and shoe stores | 41 | #262 of 387 | 77 | 15.0 | $1.2M | 97 | 42 |
| Gyms | 40 | #290 of 387 | 50 | 9.8 | $809K | 62 | 10 |
| Chiropractors | 39 | #280 of 386 | 28 | 5.5 | $2.4M | 102 | 32 |
| Hair salons | 38 | #311 of 387 | 119 | 23.2 | $398K | 93 | 32 |
| Funeral homes | 37 | #265 of 377 | 8 | 1.6 | $627K | 92 | 6 |
| Mortgage brokers and lenders | 37 | #289 of 373 | 15 | 2.9 | Index only | 117 | Under 3 |
| Child care and preschools | 36 | #288 of 387 | 26 | 5.1 | $720K | 72 | 24 |
| Lawn, cleaning and pest control | 35 | #300 of 387 | 42 | 8.2 | $1.4M | 84 | 85 |
| Pizza | 35 | #309 of 387 | 61 | 11.9 | $3M | 60 | 93 |
| Gyms, studios and classes | 34 | #331 of 387 | 87 | 17.0 | $465K | 70 | 24 |
| Pest control | 32 | #289 of 345 | 7 | 1.4 | $8.5M | 83 | 8 |
| Optometrists and eye care | 31 | #327 of 386 | 27 | 5.3 | $2.5M | 81 | 12 |
| Pet stores | 30 | #330 of 382 | 12 | 2.3 | $3.3M | 73 | 4 |
| Bakeries and dessert shops | 30 | #338 of 387 | 50 | 9.8 | $3.7M | 89 | 42 |
| Martial arts and dance studios | 29 | #356 of 387 | 28 | 5.5 | $1.4M | 72 | 14 |
| Coffee shops and cafes | 27 | #356 of 387 | 59 | 11.5 | $3.1M | 85 | 42 |
| Electricians | 26 | #355 of 383 | 20 | 3.9 | $6.5M | 54 | 29 |
| Insurance agencies | 22 | #352 of 387 | 84 | 16.4 | $1M | 81 | 69 |
| Real estate agents and brokers | 22 | #385 of 387 | 148 | 28.9 | Index only | 85 | 79 |
| Real estate | 19 | #387 of 387 | 204 | 39.8 | Index only | 77 | 137 |
| House cleaning | 18 | #369 of 375 | 14 | 2.7 | $4.2M | 66 | 39 |
| Pet businesses | 18 | #373 of 387 | 69 | 13.5 | $578K | 66 | 37 |
| Veterinarians | 14 | #379 of 384 | 32 | 6.2 | $1.2M | 46 | 22 |
| Property management | 11 | #374 of 374 | 37 | 7.2 | Index only | 33 | 44 |
| Home inspectors | Not scored | Not scored | 4 | 0.8 | Index only | 65 | Under 3 |
| Dry cleaners | Not scored | Not scored | 3 | 0.6 | $31.6M | 201 | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 3 | 0.6 | $18.5M | 135 | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.2 | $68.1M | Too few | 3 |
Household spending in the Manhattan metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $55.5M | $1,083 | 113 |
| Gasoline and other fuels | $141.8M | $2,768 | 107 |
| Food away from home | $184.8M | $3,607 | 89 |
| Groceries | $296M | $5,777 | 91 |
| Personal care products and services | $47.4M | $925 | 92 |
| Child care and other personal services | $18.7M | $365 | 63 |
| Memberships, classes and admissions | $40.4M | $789 | 80 |
| Medical and dental services | $68.1M | $1,330 | 103 |
| Pets | $39.9M | $779 | 86 |
| Clothing, shoes and related services | $94.7M | $1,849 | 90 |
| Vehicle insurance | $85.9M | $1,677 | 86 |
| Home repairs, maintenance and insurance | $130.6M | $2,549 | 84 |
| Lawn care, cleaning and other household services | $59.3M | $1,158 | 82 |
| Rent and homeowner costs | $682.4M | $13,319 | 80 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Manhattan metro area
- Population, 2025 estimate
- 136,122+1.4% since 2020
- Households
- 51,234
- Median age
- 31.4
- Homes lived in by their owners
- 52%
- Vehicles per household
- 1.9
- Land area
- 1,835 sq. mi.
- People per square mile
- 73
- Median household income
- $65,469+20.9% vs. 2015–2019, before inflation
- Average household income
- $85,190
- Median home value
- $223,700
- Jobs located here
- 49,254
- Daytime population
- 135,991Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Manhattan metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Manhattan metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Manhattan metro area 3
- Riley County, KS71,946 people
- Geary County, KS35,815 people
- Pottawatomie County, KS26,204 people
Other markets based in Kansas 12
- Wichita, KS metro area652,622 people
- Topeka, KS metro area232,468 people
- Lawrence, KS metro area120,302 people
- Hutchinson, KS area61,553 people
- Salina, KS area59,487 people
- Pittsburg, KS area39,008 people
- Garden City, KS area38,084 people
- Emporia, KS area34,747 people
- Arkansas City-Winfield, KS area34,411 people
- Dodge City, KS area34,074 people
- McPherson, KS area30,205 people
- Hays, KS area28,920 people
Questions
How fast is the Manhattan, KS metro area growing?
Population estimates put the Manhattan metro area at 136,122 people in 2025, up 1.4% since 2020, slower than the U.S. (+3.1%). It has 51,234 households. Median household income rose 20.9% from the 2015–2019 survey, before inflation.
How much do households in the Manhattan, KS metro area spend?
Households in the Manhattan metro area spend about $682.4M a year on rent and homeowner costs, $296M on groceries and $184.8M on food away from home. Set against the U.S., households in the Manhattan metro area spend the most on vehicle maintenance and repairs (an index of 113, where 100 is the U.S. average) and the least on child care and other personal services (63).
Which business types have the highest market scores in the Manhattan, KS metro area?
The highest Groundwork market scores in the Manhattan metro area are for dentists and orthodontists (74), primary care and pediatric clinics (71) and auto repair shops (65). The Manhattan metro area ranks #26 of 387 scored metro areas for dentists and orthodontists.
How does the Manhattan, KS metro area compare with the U.S.?
The median household income in the Manhattan metro area is $65,469 a year, 19% below the U.S. median of $80,734. The population rose 1.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $223,700, against $332,700 for the U.S. For its number of households, the Manhattan metro area has the most map listings, relative to the U.S., for property management companies (2.4 times the U.S. rate) and the fewest for primary care and pediatric clinics (46% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 52 of the 56 business types have a score in the Manhattan metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Manhattan metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Kansas · Every U.S. market · How we measure
Screening a site or an acquisition in the Manhattan metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Manhattan metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.