Small-town market profile · Kansas
McPherson, KS area market data
Population, household spending and competition for 56 business types in the McPherson area, each scored against other small-town markets.
- Population, 2025
- 30,064
- −0.4% since 2020
- Households
- 12,162
- Median household income
- $78,851
- +33.4% vs. 2015–2019, before inflation
- Median home value
- $211,200
- Jobs located here
- 16,543
- Highest market score
- 77
- Spas and skin care, #17 of 504 scored small-town markets
A site report maps the competitors on map listings around any address in the McPherson area by name and distance, and the households and spending within reach. Or open the report at the center of the McPherson area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 30,064 people live in the McPherson area, in 12,162 households. Population estimates put the population change in the McPherson area from 2020 to 2025 at −0.4%, against +3.1% for the U.S. The median household income in the McPherson area is $78,851 a year, 2% below the U.S. median of $80,734. That rose 33.4% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the McPherson area spend the most on vehicle maintenance and repairs (an index of 126, where 100 is the U.S. average) and the least on child care and other personal services (66).
The highest Groundwork market scores in the McPherson area are for spas and skin care studios (77), gas stations (77) and primary care and pediatric clinics (72). The McPherson area ranks #17 of 504 scored small-town markets for spas and skin care studios.
The McPherson area is made up of one county, McPherson County. For its number of households, the McPherson area has the most map listings, relative to the U.S., for landscaping and lawn care companies (2.1 times the U.S. rate) and the fewest for medical and dental practices (37% below the U.S. rate).
All 56 business types in the McPherson area
Highest Groundwork market score first. Each score compares the McPherson area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Spas and skin care | 77 | #17 of 504 | 5 | 4.1 | $2.4M | 271 | Under 3 |
| Gas stations | 77 | #40 of 536 | 13 | 10.7 | $2.9M | 121 | 12 |
| Primary care and pediatrics | 72 | #64 of 458 | 6 | 4.9 | $2.8M | 158 | 11 |
| Sit-down restaurants | 68 | #88 of 538 | 57 | 46.9 | $815K | 123 | 19 |
| Restaurants and cafes | 65 | #125 of 538 | 112 | 92.1 | $415K | 112 | 49 |
| Fast food and sandwich shops | 65 | #129 of 537 | 14 | 11.5 | $3.3M | 109 | 22 |
| Clothing, shoes and laundry | 65 | #135 of 536 | 20 | 16.4 | $1.2M | 133 | 5 |
| Grocery and convenience stores | 64 | #135 of 538 | 28 | 23.0 | $2.6M | 77 | 5 |
| Hair salons | 63 | #117 of 538 | 22 | 18.1 | $539K | 125 | 6 |
| Grocery stores | 63 | #122 of 506 | 7 | 5.8 | $10.4M | 112 | 5 |
| Clothing and shoe stores | 63 | #157 of 536 | 15 | 12.3 | $1.6M | 123 | 5 |
| Salons, barbers and spas | 61 | #129 of 538 | 39 | 32.1 | $304K | 143 | 10 |
| Pet grooming and boarding | 60 | #119 of 387 | 5 | 4.1 | $2M | 79 | Under 3 |
| Martial arts and dance studios | 59 | #127 of 378 | 5 | 4.1 | $2M | 101 | Under 3 |
| Doctors, dentists and clinics | 59 | #177 of 538 | 65 | 53.4 | $260K | 170 | 42 |
| Dentists and orthodontists | 57 | #205 of 526 | 12 | 9.9 | $1.4M | 143 | 9 |
| Convenience stores | 56 | #227 of 529 | 13 | 10.7 | $5.6M | 71 | Under 3 |
| Optometrists and eye care | 52 | #185 of 400 | 5 | 4.1 | $3.4M | 108 | 4 |
| Child care and preschools | 52 | #211 of 454 | 5 | 4.1 | $934K | 93 | 7 |
| Funeral homes | 47 | #190 of 365 | 6 | 4.9 | $361K | 53 | 4 |
| Gyms, studios and classes | 46 | #326 of 535 | 19 | 15.6 | $538K | 81 | 4 |
| Bakeries and dessert shops | 45 | #303 of 507 | 12 | 9.9 | $3.9M | 93 | 8 |
| Car washes and detailing | 44 | #272 of 441 | 8 | 6.6 | $1.8M | 73 | 3 |
| Pet businesses | 44 | #346 of 527 | 18 | 14.8 | $562K | 64 | 6 |
| Auto repair and car care | 42 | #355 of 538 | 68 | 55.9 | $216K | 80 | 25 |
| Pizza | 41 | #350 of 520 | 18 | 14.8 | $2.6M | 51 | 22 |
| Barbershops | 40 | #254 of 377 | 9 | 7.4 | $1.3M | 70 | Under 3 |
| Coffee shops and cafes | 40 | #375 of 529 | 16 | 13.2 | $2.9M | 78 | 8 |
| Auto repair shops | 39 | #386 of 538 | 42 | 34.5 | $350K | 79 | 20 |
| Real estate agents and brokers | 38 | #418 of 533 | 26 | 21.4 | Index only | 119 | 8 |
| Electricians | 35 | #242 of 295 | 6 | 4.9 | $5.4M | 45 | 10 |
| Gyms | 35 | #411 of 506 | 13 | 10.7 | $786K | 60 | 4 |
| Real estate | 31 | #497 of 536 | 35 | 28.8 | Index only | 111 | 19 |
| Chiropractors | 29 | #391 of 426 | 13 | 10.7 | $1.3M | 54 | 10 |
| Home repair trades | 29 | #479 of 526 | 22 | 18.1 | $1.5M | 60 | 27 |
| Veterinarians | 28 | #343 of 398 | 8 | 6.6 | $1.3M | 46 | 6 |
| Mortgage brokers and lenders | 26 | #166 of 177 | 6 | 4.9 | Index only | 72 | 3 |
| Lawn, cleaning and pest control | 26 | #449 of 481 | 17 | 14.0 | $862K | 51 | 17 |
| Landscaping and lawn care | 25 | #375 of 399 | 12 | 9.9 | $1.2M | 42 | 12 |
| HVAC and plumbing | 24 | #455 of 476 | 14 | 11.5 | $2.3M | 48 | 17 |
| Insurance agencies | 23 | #475 of 537 | 24 | 19.7 | $946K | 75 | 22 |
| Collision repair and body shops | Not scored | Not scored | 4 | 3.3 | $3.7M | 119 | 5 |
| Nail salons | Not scored | Not scored | 3 | 2.5 | $4M | 237 | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 3 | 2.5 | $4.9M | 36 | Under 3 |
| Pest control | Not scored | Not scored | 3 | 2.5 | $4.9M | 48 | Under 3 |
| Physical therapy | Not scored | Not scored | 3 | 2.5 | $5.6M | 234 | 8 |
| House cleaning | Not scored | Not scored | 2 | 1.6 | $7.3M | Too few | 5 |
| Laundromats | Not scored | Not scored | 2 | 1.6 | $11.7M | Too few | Under 3 |
| Property management | Not scored | Not scored | 2 | 1.6 | Index only | Too few | 3 |
| Roofing and gutters | Not scored | Not scored | 2 | 1.6 | $16.1M | Too few | Under 3 |
| Tire shops | Not scored | Not scored | 2 | 1.6 | $7.3M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 0.8 | $23.4M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.8 | Index only | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 1 | 0.8 | $10.1M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 0.8 | $10.2M | Too few | 4 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the McPherson area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $14.7M | $1,208 | 126 |
| Gasoline and other fuels | $37.5M | $3,084 | 119 |
| Food away from home | $46.5M | $3,822 | 94 |
| Groceries | $73.1M | $6,008 | 95 |
| Personal care products and services | $11.9M | $976 | 97 |
| Child care and other personal services | $4.7M | $384 | 66 |
| Memberships, classes and admissions | $10.2M | $841 | 85 |
| Medical and dental services | $16.9M | $1,389 | 108 |
| Pets | $10.1M | $832 | 91 |
| Clothing, shoes and related services | $23.4M | $1,923 | 94 |
| Vehicle insurance | $22.7M | $1,866 | 95 |
| Home repairs, maintenance and insurance | $32.3M | $2,654 | 88 |
| Lawn care, cleaning and other household services | $14.7M | $1,205 | 85 |
| Rent and homeowner costs | $168.3M | $13,835 | 83 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the McPherson area
- Population, 2025 estimate
- 30,064−0.4% since 2020
- Households
- 12,162
- Median age
- 40.2
- Homes lived in by their owners
- 75%
- Vehicles per household
- 2.1
- Land area
- 898 sq. mi.
- People per square mile
- 34
- Median household income
- $78,851+33.4% vs. 2015–2019, before inflation
- Average household income
- $92,169
- Median home value
- $211,200
- Jobs located here
- 16,543
- Daytime population
- 32,591Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the McPherson area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the McPherson area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the McPherson area 1
- McPherson County, KS30,205 people
Other markets based in Kansas 12
- Wichita, KS metro area652,622 people
- Topeka, KS metro area232,468 people
- Manhattan, KS metro area133,965 people
- Lawrence, KS metro area120,302 people
- Hutchinson, KS area61,553 people
- Salina, KS area59,487 people
- Pittsburg, KS area39,008 people
- Garden City, KS area38,084 people
- Emporia, KS area34,747 people
- Arkansas City-Winfield, KS area34,411 people
- Dodge City, KS area34,074 people
- Hays, KS area28,920 people
Questions
How fast is the McPherson, KS area growing?
Population estimates put the McPherson area at 30,064 people in 2025, down 0.4% since 2020, against +3.1% for the U.S. It has 12,162 households. Against the 2015–2019 survey, median household income rose 33.4%, before inflation.
How much do households in the McPherson, KS area spend?
Households in the McPherson area spend about $168.3M a year on rent and homeowner costs, $73.1M on groceries and $46.5M on food away from home. Relative to the U.S., household spending in the McPherson area runs highest on vehicle maintenance and repairs (an index of 126, where 100 is the U.S. average) and lowest on child care and other personal services (66).
Which business types have the highest market scores in the McPherson, KS area?
Of the business types scored in the McPherson area, spas and skin care studios (77), gas stations (77) and primary care and pediatric clinics (72) have the highest Groundwork market scores. For spas and skin care studios, that ranks #17 of 504 scored small-town markets.
How does the McPherson, KS area compare with the U.S.?
Median household income in the McPherson area is $78,851, 2% below the U.S. median of $80,734. The population fell 0.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $211,200, against $332,700 for the U.S. Against the U.S., map listings per household run highest for landscaping and lawn care companies (2.1 times the U.S. rate) and lowest for medical and dental practices (37% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 41 of the 56 business types have a score in the McPherson area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the McPherson area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the McPherson area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the McPherson area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.