Small-town market profile · Kansas
Hutchinson, KS area market data
How the Hutchinson area compares with other small-town markets for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 61,539
- −0.6% since 2020
- Households
- 25,592
- Median household income
- $60,645
- +21.5% vs. 2015–2019, before inflation
- Median home value
- $132,500
- Jobs located here
- 26,872
- Highest market score
- 78
- Funeral homes, #35 of 365 scored small-town markets
A site report maps the competitors on map listings around any address in the Hutchinson area by name and distance, and the households and spending within reach. Or open the report at the center of the Hutchinson area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Hutchinson area has an estimated 61,539 people and 25,592 households. Between 2020 and 2025, the population of the Hutchinson area declined 0.6%, against +3.1% for the U.S. Median household income in the Hutchinson area is $60,645, 25% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 21.5%, before inflation.
Relative to the U.S., household spending in the Hutchinson area runs highest on vehicle maintenance and repairs (an index of 117, where 100 is the U.S. average) and lowest on child care and other personal services (54).
Of the business types scored in the Hutchinson area, funeral homes (78), gas stations (73) and gyms (70) have the highest Groundwork market scores. For funeral homes, that ranks #35 of 365 scored small-town markets.
The Hutchinson area is made up of one county, Reno County. Against the U.S., map listings per household run highest for chiropractors (74% above the U.S. rate) and lowest for gas stations (53% below the U.S. rate).
All 56 business types in the Hutchinson area
Highest Groundwork market score first. Each score compares the Hutchinson area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Funeral homes | 78 | #35 of 365 | 8 | 3.1 | $546K | 80 | 3 |
| Gas stations | 73 | #58 of 536 | 13 | 5.1 | $5.7M | 238 | 25 |
| Gyms | 70 | #51 of 506 | 12 | 4.7 | $1.5M | 115 | 3 |
| Physical therapy | 69 | #59 of 400 | 8 | 3.1 | $4M | 167 | 6 |
| Optometrists and eye care | 67 | #73 of 400 | 8 | 3.1 | $4M | 128 | 4 |
| Tire shops | 63 | #125 of 431 | 9 | 3.5 | $3.2M | 127 | 6 |
| Doctors, dentists and clinics | 62 | #146 of 538 | 110 | 43.0 | $291K | 191 | 67 |
| Gyms, studios and classes | 59 | #159 of 535 | 23 | 9.0 | $781K | 118 | 7 |
| Auto repair and car care | 59 | #186 of 538 | 91 | 35.6 | $314K | 117 | 48 |
| Veterinarians | 57 | #144 of 398 | 7 | 2.7 | $2.7M | 97 | 7 |
| Auto repair shops | 56 | #204 of 538 | 60 | 23.4 | $477K | 107 | 33 |
| Child care and preschools | 55 | #186 of 454 | 9 | 3.5 | $893K | 89 | 4 |
| Pizza | 55 | #204 of 520 | 16 | 6.3 | $5.4M | 106 | 45 |
| Spas and skin care | 53 | #213 of 504 | 18 | 7.0 | $1.2M | 142 | 4 |
| Barbershops | 52 | #184 of 377 | 10 | 3.9 | $2.2M | 119 | Under 3 |
| Grocery and convenience stores | 52 | #268 of 538 | 55 | 21.5 | $2.6M | 77 | 13 |
| Clothing, shoes and laundry | 51 | #259 of 536 | 45 | 17.6 | $994K | 113 | 14 |
| Clothing and shoe stores | 51 | #262 of 536 | 31 | 12.1 | $1.4M | 114 | 14 |
| Collision repair and body shops | 49 | #194 of 387 | 10 | 3.9 | $2.9M | 93 | 11 |
| Martial arts and dance studios | 48 | #208 of 378 | 10 | 3.9 | $1.8M | 89 | 4 |
| Restaurants and cafes | 46 | #304 of 538 | 227 | 88.7 | $380K | 103 | 110 |
| Sit-down restaurants | 46 | #310 of 538 | 111 | 43.4 | $778K | 117 | 51 |
| Laundromats | 45 | #84 of 150 | 6 | 2.3 | $7.5M | 60 | Under 3 |
| Convenience stores | 45 | #328 of 529 | 25 | 9.8 | $5.7M | 73 | Under 3 |
| Mortgage brokers and lenders | 44 | #111 of 177 | 6 | 2.3 | Index only | 140 | 4 |
| Car washes and detailing | 44 | #267 of 441 | 13 | 5.1 | $2.2M | 87 | 8 |
| Hair salons | 44 | #340 of 538 | 61 | 23.8 | $368K | 85 | 8 |
| Bakeries and dessert shops | 42 | #331 of 507 | 22 | 8.6 | $3.9M | 95 | 12 |
| Salons, barbers and spas | 41 | #378 of 538 | 101 | 39.5 | $222K | 104 | 19 |
| Nail salons | 40 | #265 of 387 | 12 | 4.7 | $1.9M | 112 | 6 |
| Fast food and sandwich shops | 38 | #386 of 537 | 41 | 16.0 | $2.1M | 69 | 45 |
| Dentists and orthodontists | 37 | #389 of 526 | 31 | 12.1 | $1M | 105 | 21 |
| House cleaning | 36 | #110 of 142 | 5 | 2.0 | $5.7M | 88 | 17 |
| Electricians | 36 | #234 of 295 | 8 | 3.1 | $7.8M | 65 | 21 |
| Grocery stores | 36 | #381 of 506 | 21 | 8.2 | $6.8M | 73 | 12 |
| Coffee shops and cafes | 36 | #422 of 529 | 30 | 11.7 | $2.9M | 78 | 12 |
| Real estate agents and brokers | 36 | #437 of 533 | 38 | 14.8 | Index only | 158 | 20 |
| Pet businesses | 35 | #429 of 527 | 31 | 12.1 | $599K | 68 | 14 |
| Pet grooming and boarding | 27 | #345 of 387 | 13 | 5.1 | $1.4M | 56 | 7 |
| Chiropractors | 26 | #399 of 426 | 24 | 9.4 | $1.3M | 56 | 14 |
| Real estate | 26 | #518 of 536 | 54 | 21.1 | Index only | 140 | 48 |
| HVAC and plumbing | 25 | #452 of 476 | 23 | 9.0 | $2.7M | 57 | 22 |
| Property management | 23 | #173 of 180 | 9 | 3.5 | Index only | 66 | 18 |
| Pest control | 22 | #78 of 85 | 6 | 2.3 | $4.7M | 46 | Under 3 |
| Landscaping and lawn care | 22 | #383 of 399 | 15 | 5.9 | $1.9M | 64 | 38 |
| Home repair trades | 20 | #520 of 526 | 44 | 17.2 | $1.4M | 58 | 53 |
| Insurance agencies | 19 | #497 of 537 | 55 | 21.5 | $820K | 65 | 39 |
| Roofing and gutters | 17 | #285 of 288 | 13 | 5.1 | $4.8M | 57 | 10 |
| Lawn, cleaning and pest control | 15 | #479 of 481 | 26 | 10.2 | $1.1M | 65 | 55 |
| Pet stores | Not scored | Not scored | 4 | 1.6 | $4.6M | 103 | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 3 | 1.2 | $10.7M | 600 | 19 |
| Dry cleaners | Not scored | Not scored | 1 | 0.4 | $44.7M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.4 | Index only | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 0.4 | $18M | Too few | 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
Household spending in the Hutchinson area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $28.6M | $1,117 | 117 |
| Gasoline and other fuels | $73.8M | $2,885 | 111 |
| Food away from home | $86.3M | $3,373 | 83 |
| Groceries | $143.2M | $5,597 | 89 |
| Personal care products and services | $22.4M | $876 | 87 |
| Child care and other personal services | $8M | $314 | 54 |
| Memberships, classes and admissions | $18M | $702 | 71 |
| Medical and dental services | $32.1M | $1,253 | 97 |
| Pets | $18.6M | $726 | 80 |
| Clothing, shoes and related services | $44.7M | $1,747 | 85 |
| Vehicle insurance | $45.1M | $1,762 | 90 |
| Home repairs, maintenance and insurance | $62.4M | $2,440 | 81 |
| Lawn care, cleaning and other household services | $28.3M | $1,105 | 78 |
| Rent and homeowner costs | $327.8M | $12,808 | 77 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Hutchinson area
- Population, 2025 estimate
- 61,539−0.6% since 2020
- Households
- 25,592
- Median age
- 41.4
- Homes lived in by their owners
- 69%
- Vehicles per household
- 2.0
- Land area
- 1,255 sq. mi.
- People per square mile
- 49
- Median household income
- $60,645+21.5% vs. 2015–2019, before inflation
- Average household income
- $77,239
- Median home value
- $132,500
- Jobs located here
- 26,872
- Daytime population
- 60,463Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Hutchinson area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Hutchinson area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Hutchinson area 1
- Reno County, KS61,553 people
Other markets based in Kansas 12
- Wichita, KS metro area652,622 people
- Topeka, KS metro area232,468 people
- Manhattan, KS metro area133,965 people
- Lawrence, KS metro area120,302 people
- Salina, KS area59,487 people
- Pittsburg, KS area39,008 people
- Garden City, KS area38,084 people
- Emporia, KS area34,747 people
- Arkansas City-Winfield, KS area34,411 people
- Dodge City, KS area34,074 people
- McPherson, KS area30,205 people
- Hays, KS area28,920 people
Questions
How fast is the Hutchinson, KS area growing?
Population estimates put the Hutchinson area at 61,539 people in 2025, down 0.6% since 2020, against +3.1% for the U.S. It has 25,592 households. Median household income rose 21.5% from the 2015–2019 survey, before inflation.
How much do households in the Hutchinson, KS area spend?
Households in the Hutchinson area spend about $327.8M a year on rent and homeowner costs, $143.2M on groceries and $86.3M on food away from home. Set against the U.S., households in the Hutchinson area spend the most on vehicle maintenance and repairs (an index of 117, where 100 is the U.S. average) and the least on child care and other personal services (54).
Which business types have the highest market scores in the Hutchinson, KS area?
The highest Groundwork market scores in the Hutchinson area are for funeral homes (78), gas stations (73) and gyms (70). The Hutchinson area ranks #35 of 365 scored small-town markets for funeral homes.
How does the Hutchinson, KS area compare with the U.S.?
The median household income in the Hutchinson area is $60,645 a year, 25% below the U.S. median of $80,734. The population fell 0.6% from 2020 to 2025, against +3.1% for the U.S. The median home value is $132,500, against $332,700 for the U.S. For its number of households, the Hutchinson area has the most map listings, relative to the U.S., for chiropractors (74% above the U.S. rate) and the fewest for gas stations (53% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 49 of the 56 business types have a score in the Hutchinson area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Hutchinson area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Hutchinson area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Hutchinson area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.