County profile · Kansas
Douglas County, KS market data
Population, household spending and competition for 56 business types in Douglas County, each scored against other counties.
- Population, 2025
- 120,920
- +1.8% since 2020
- Households
- 50,406
- Median household income
- $69,746
- +17.4% vs. 2015–2019, before inflation
- Median home value
- $309,400
- Jobs located here
- 51,342
- Highest market score
- 82
- Primary care and pediatrics, #68 of 1,656 scored counties
A site report maps the competitors on map listings around any address in Douglas County by name and distance, and the households and spending within reach. Or open the report at the center of Douglas County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 120,920 people live in Douglas County, in 50,406 households. Between 2020 and 2025, the population of Douglas County grew 1.8%, slower than the U.S. (+3.1%). The median household income in Douglas County is $69,746 a year, 14% below the U.S. median of $80,734. That rose 17.4% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Douglas County spend the most on medical and dental services (an index of 109, where 100 is the U.S. average) and the least on child care and other personal services (73).
The highest Groundwork market scores in Douglas County are for primary care and pediatric clinics (82), grocery and convenience stores (79) and collision repair and body shops (78). Douglas County ranks #68 of 1,656 scored counties for primary care and pediatric clinics.
Douglas County is part of the Lawrence metro area. For its number of households, Douglas County has the most map listings, relative to the U.S., for chiropractors (61% above the U.S. rate) and the fewest for primary care and pediatric clinics (50% below the U.S. rate).
All 56 business types in Douglas County
Highest Groundwork market score first. Each score compares Douglas County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Primary care and pediatrics | 82 | #68 of 1,656 | 18 | 3.6 | $3.9M | 222 | 30 |
| Grocery and convenience stores | 79 | #193 of 2,402 | 59 | 11.7 | $5.1M | 151 | 20 |
| Collision repair and body shops | 78 | #84 of 1,327 | 8 | 1.6 | $6.5M | 212 | 9 |
| Physical therapy | 77 | #104 of 1,422 | 19 | 3.8 | $3.7M | 156 | 12 |
| Convenience stores | 76 | #267 of 2,261 | 20 | 4.0 | $15.1M | 192 | Under 3 |
| Tire shops | 74 | #179 of 1,530 | 14 | 2.8 | $3.7M | 149 | 6 |
| Auto repair shops | 73 | #258 of 2,378 | 79 | 15.7 | $660K | 148 | 38 |
| Auto repair and car care | 72 | #296 of 2,401 | 142 | 28.2 | $367K | 137 | 56 |
| Pet grooming and boarding | 70 | #232 of 1,461 | 14 | 2.8 | $3M | 119 | 8 |
| Gas stations | 70 | #396 of 2,358 | 35 | 6.9 | $3.7M | 157 | 28 |
| Car washes and detailing | 67 | #302 of 1,451 | 19 | 3.8 | $2.7M | 109 | 6 |
| Grocery stores | 67 | #478 of 2,070 | 25 | 5.0 | $12.1M | 130 | 19 |
| Mortgage brokers and lenders | 65 | #164 of 887 | 11 | 2.2 | Index only | 165 | 3 |
| Clothing and shoe stores | 63 | #577 of 2,087 | 55 | 10.9 | $1.8M | 143 | 28 |
| Clothing, shoes and laundry | 62 | #628 of 2,210 | 77 | 15.3 | $1.3M | 148 | 31 |
| Electricians | 61 | #335 of 1,160 | 12 | 2.4 | $11.4M | 95 | 23 |
| Child care and preschools | 60 | #534 of 1,611 | 19 | 3.8 | $1.1M | 113 | 28 |
| Nail salons | 59 | #418 of 1,328 | 21 | 4.2 | $2.4M | 142 | 12 |
| HVAC and plumbing | 59 | #536 of 1,707 | 29 | 5.8 | $4.7M | 99 | 37 |
| Laundromats | 58 | #291 of 785 | 7 | 1.4 | $14.3M | 114 | Under 3 |
| Home repair trades | 58 | #669 of 2,057 | 57 | 11.3 | $2.4M | 99 | 71 |
| Barbershops | 57 | #519 of 1,356 | 20 | 4.0 | $2.5M | 132 | 4 |
| Gyms | 57 | #655 of 1,792 | 39 | 7.7 | $1.2M | 91 | 14 |
| Doctors, dentists and clinics | 57 | #886 of 2,394 | 344 | 68.2 | $207K | 135 | 127 |
| Funeral homes | 56 | #550 of 1,472 | 5 | 1.0 | $1M | 151 | Under 3 |
| Bakeries and dessert shops | 53 | #807 of 1,889 | 37 | 7.3 | $5.3M | 128 | 45 |
| Pet businesses | 53 | #940 of 2,200 | 52 | 10.3 | $818K | 93 | 35 |
| Roofing and gutters | 52 | #547 of 1,177 | 16 | 3.2 | $8.5M | 101 | 11 |
| Dentists and orthodontists | 52 | #861 of 1,886 | 57 | 11.3 | $1.2M | 127 | 48 |
| Spas and skin care | 50 | #882 of 1,769 | 45 | 8.9 | $1.1M | 126 | 15 |
| Veterinarians | 49 | #770 of 1,485 | 18 | 3.6 | $2.4M | 87 | 19 |
| Hair salons | 49 | #1,230 of 2,339 | 106 | 21.0 | $469K | 109 | 44 |
| Sit-down restaurants | 47 | #1,323 of 2,405 | 293 | 58.1 | $668K | 101 | 97 |
| Salons, barbers and spas | 47 | #1,329 of 2,385 | 194 | 38.5 | $256K | 121 | 76 |
| Optometrists and eye care | 45 | #801 of 1,302 | 29 | 5.8 | $2.4M | 78 | 11 |
| Martial arts and dance studios | 45 | #815 of 1,334 | 24 | 4.8 | $1.9M | 95 | 24 |
| Landscaping and lawn care | 45 | #865 of 1,493 | 28 | 5.6 | $2.2M | 76 | 45 |
| Fast food and sandwich shops | 45 | #1,339 of 2,222 | 74 | 14.7 | $2.6M | 87 | 112 |
| Pizza | 44 | #1,270 of 2,090 | 51 | 10.1 | $3.8M | 75 | 112 |
| Yoga, Pilates and fitness studios | 43 | #521 of 777 | 17 | 3.4 | $2.7M | 67 | 14 |
| Gyms, studios and classes | 42 | #1,427 of 2,088 | 80 | 15.9 | $577K | 87 | 38 |
| Restaurants and cafes | 42 | #1,538 of 2,405 | 560 | 111.1 | $349K | 94 | 252 |
| Real estate agents and brokers | 41 | #1,514 of 2,176 | 102 | 20.2 | Index only | 127 | 54 |
| Chiropractors | 40 | #1,023 of 1,490 | 44 | 8.7 | $1.6M | 67 | 23 |
| Pest control | 39 | #500 of 699 | 9 | 1.8 | $6.9M | 68 | 6 |
| Coffee shops and cafes | 36 | #1,560 of 2,063 | 68 | 13.5 | $2.9M | 78 | 42 |
| Insurance agencies | 36 | #1,601 of 2,272 | 60 | 11.9 | $1.3M | 105 | 52 |
| Real estate | 36 | #1,834 of 2,229 | 142 | 28.2 | Index only | 115 | 101 |
| Lawn, cleaning and pest control | 35 | #1,420 of 1,771 | 50 | 9.9 | $1.2M | 74 | 83 |
| Home inspectors | 33 | #336 of 415 | 5 | 1.0 | Index only | 54 | 3 |
| House cleaning | 32 | #721 of 847 | 13 | 2.6 | $4.8M | 75 | 32 |
| Pet stores | 32 | #753 of 974 | 13 | 2.6 | $3.3M | 72 | 8 |
| Property management | 25 | #844 of 910 | 24 | 4.8 | Index only | 53 | 29 |
| Dry cleaners | Not scored | Not scored | 4 | 0.8 | $25M | 160 | 3 |
| Oil change and quick lube | Not scored | Not scored | 4 | 0.8 | $13M | 95 | 4 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.2 | $71M | Too few | 3 |
Household spending in Douglas County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $52.2M | $1,035 | 108 |
| Gasoline and other fuels | $130.8M | $2,595 | 100 |
| Food away from home | $195.7M | $3,882 | 95 |
| Groceries | $302.5M | $6,001 | 95 |
| Personal care products and services | $49.7M | $987 | 98 |
| Child care and other personal services | $21.5M | $427 | 73 |
| Memberships, classes and admissions | $46.2M | $916 | 93 |
| Medical and dental services | $71M | $1,410 | 109 |
| Pets | $42.5M | $844 | 93 |
| Clothing, shoes and related services | $100.1M | $1,986 | 97 |
| Vehicle insurance | $78.9M | $1,566 | 80 |
| Home repairs, maintenance and insurance | $136.8M | $2,713 | 90 |
| Lawn care, cleaning and other household services | $62.2M | $1,233 | 87 |
| Rent and homeowner costs | $706.2M | $14,011 | 84 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Douglas County
- Population, 2025 estimate
- 120,920+1.8% since 2020
- Households
- 50,406
- Median age
- 35.2
- Homes lived in by their owners
- 50%
- Vehicles per household
- 1.8
- Land area
- 456 sq. mi.
- People per square mile
- 264
- Median household income
- $69,746+17.4% vs. 2015–2019, before inflation
- Average household income
- $96,109
- Median home value
- $309,400
- Jobs located here
- 51,342
- Daytime population
- 115,968Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Douglas County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Douglas County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Kansas 8
- Jefferson County, KS18,349 people
- Franklin County, KS26,106 people
- Shawnee County, KS178,025 people
- Leavenworth County, KS83,123 people
- Johnson County, KS620,631 people
- Osage County, KS15,744 people
- Wyandotte County, KS167,654 people
- Miami County, KS34,938 people
Questions
How fast is Douglas County, KS growing?
Population estimates put Douglas County at 120,920 people in 2025, up 1.8% since 2020, slower than the U.S. (+3.1%). It has 50,406 households. Against the 2015–2019 survey, median household income rose 17.4%, before inflation.
How much do households in Douglas County, KS spend?
Households in Douglas County spend about $706.2M a year on rent and homeowner costs, $302.5M on groceries and $195.7M on food away from home. Relative to the U.S., household spending in Douglas County runs highest on medical and dental services (an index of 109, where 100 is the U.S. average) and lowest on child care and other personal services (73).
Which business types have the highest market scores in Douglas County, KS?
Of the business types scored in Douglas County, primary care and pediatric clinics (82), grocery and convenience stores (79) and collision repair and body shops (78) have the highest Groundwork market scores. For primary care and pediatric clinics, that ranks #68 of 1,656 scored counties.
How does Douglas County, KS compare with the U.S.?
Median household income in Douglas County is $69,746, 14% below the U.S. median of $80,734. The population rose 1.8% from 2020 to 2025, against +3.1% for the U.S. The median home value is $309,400, against $332,700 for the U.S. Against the U.S., map listings per household run highest for chiropractors (61% above the U.S. rate) and lowest for primary care and pediatric clinics (50% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 53 of the 56 business types have a score in Douglas County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Douglas County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Kansas · Every U.S. market · How we measure
Screening a site or an acquisition in Douglas County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Douglas County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.