Groundwork

Pets · Metro area · Kansas

Veterinarians in the Lawrence, KS metro area

The veterinarians in the Lawrence, KS metro area, the household spending behind them and how the market ranks against other metro areas.

Groundwork market score · out of 100

Score 35 out of 100: Lower middle

Ranked #292 of 384 scored metro areas
#1 of 4 scored metro areas based in Kansas

Listings
18
1 chain location (6%)
Official establishments
19
Businesses with payroll, 2023
Household spending a year
$42.5M
On pets · $844 a household
Spending per listing
$2.4M
13% below the U.S.
Listings per 10k households
3.6
9% above the U.S.
Population, 2025
120,920
+1.8% since 2020

See the veterinarians around any address in the Lawrence metro area

The site report maps the veterinarians on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Lawrence metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

The Groundwork market score for veterinarians in the Lawrence metro area is 35 (lower middle), #292 of 384 scored metro areas and #1 of 4 scored metro areas based in Kansas. That puts it in the bottom quarter of metro areas.

Map listings as of September 2026 show 18 veterinarians in the Lawrence metro area. One of them (6%) is a chain location, against 19% across the U.S. That is 3.6 per 10,000 households, 9% above the U.S. rate of 3.3.

Household spending on pets in the Lawrence metro area comes to about $42.5M a year: $844 per household, 7% below the U.S. average. Spread across 18 veterinarians, that is $2.4M per clinic, 13% below the U.S. figure of $2.7M. That spending covers all pets, which veterinarians share with other businesses in the trade.

In 2023, official counts showed 19 businesses with payroll in the Lawrence metro area classed as veterinary services. That is one for every 2,653 households, against one for every 3,767 across the U.S. Population estimates show the Lawrence metro area grew 1.8% from 2020 to 2025, slower than the U.S. (+3.1%).

How the Lawrence metro area compares

The same measures for Kansas and the whole U.S. Spending per listing divides a year of household spending on all pets by the veterinarians counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Veterinarians in Lawrence, KS metro area compared with Kansas and the U.S.
MeasureLawrence metro areaKansasU.S.
Listings per 10k households3.64.93.3
Spending per listing$2.4M$1.8M$2.7M
Households per official establishment2,6532,4513,767
Official establishment growth, 2019–2023n/a+2.6%+6.8%
Population growth, 2020–2025+1.8%+1.3%+3.1%
Spending per household on pets$844$851$909
Median household income$69,746$74,275$80,734
Groundwork market score3520

Official counts and lending

Businesses

Official establishments, 2019 to 2023
19
Employees, 2023
184
Annual payroll, 2023
$7.8M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
181 chain location
Listings at the U.S. rate for this spending
16The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as veterinary services in the Lawrence metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Lawrence metro area

Population, 2025 estimate
120,920+1.8% since 2020
Households
50,406
Median age
35.2
Homes lived in by their owners
50%
Vehicles per household
1.8
Land area
456 sq. mi.
People per square mile
264
Median household income
$69,746+17.4% vs. 2015–2019, before inflation
Average household income
$96,109
Median home value
$309,400
Jobs located here
51,342
Daytime population
115,968Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Lawrence metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the veterinarians on map listings by name and distance.

Or open the report at the center of the Lawrence metro area. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Veterinarians across Kansas

Every Kansas market ranked →

The highest-scoring metro areas in Kansas for veterinarians, numbered among those based in Kansas (a market based in another state is listed without a number), with the Lawrence metro area marked.

Top metro areas in Kansas

Metro areas in Kansas ranked for veterinarians by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
Kansas City, MO-KS513383.8$2.4M+3.4%#191 of 384
St. Joseph, MO-KS38173.6$2.1M−2.0%#277 of 384
1Lawrence, KS35183.6$2.4M+1.8%#292 of 384
Joplin, MO-KS32303.8$1.9M+3.9%#317 of 384
2Wichita, KS251134.4$1.8M+2.4%#355 of 384
3Topeka, KS18464.7$1.7M+0.1%#373 of 384
4Manhattan, KS14326.2$1.2M+1.4%#379 of 384

Other business types in the Lawrence metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many veterinarians are in the Lawrence, KS metro area?

There are 18 veterinarians on map listings in the Lawrence metro area as of September 2026. One of them (6%) is a chain location. The listings count veterinary clinics and animal hospitals. Official counts show 19 businesses with payroll classed as veterinary services in 2023.

How much do households in the Lawrence, KS metro area spend on pets?

About $42.5M a year, or $844 per household. That is 7% below the U.S. average (an index of 93, where 100 is the U.S. average). Spread across the 18 veterinarians on map listings, it comes to $2.4M per clinic. The spending figure covers all pets, not only veterinarians. It is estimated from the incomes of the 50,406 households in the Lawrence metro area and national spending patterns by income.

How does the Lawrence, KS metro area compare with the U.S. for veterinarians?

The Lawrence metro area has 3.6 veterinarians per 10,000 households, 9% above the U.S. rate of 3.3. Spending per clinic is $2.4M, 13% below the U.S. figure of $2.7M. At the national ratio of veterinarians to household spending, the Lawrence metro area would have about 16, against 18 on map listings. There is one business with payroll in the industry for every 2,653 households, against one for every 3,767 across the U.S.

How fast is the Lawrence, KS metro area growing?

Population estimates put the Lawrence metro area at 120,920 people in 2025, up 1.8% since 2020, slower than the U.S. (+3.1%). It has 50,406 households. The median household income in the Lawrence metro area is $69,746 a year, 14% below the U.S. median of $80,734. That rose 17.4% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Lawrence metro area scores 35 for veterinarians (lower middle), #292 of 384 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Lawrence metro area. It maps the veterinarians on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for veterinarians · All 56 business types in the Lawrence metro area

Screening a site or an acquisition in the Lawrence metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Lawrence metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.