Small-town market profile · Kansas
Dodge City, KS area market data
How the Dodge City area compares with other small-town markets for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 33,993
- −0.6% since 2020
- Households
- 11,796
- Median household income
- $70,781
- +36.9% vs. 2015–2019, before inflation
- Median home value
- $151,100
- Jobs located here
- 16,900
- Highest market score
- 71
- Pet businesses, #49 of 527 scored small-town markets
A site report maps the competitors on map listings around any address in the Dodge City area by name and distance, and the households and spending within reach. Or open the report at the center of the Dodge City area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Dodge City area has an estimated 33,993 people and 11,796 households. Between 2020 and 2025, the population of the Dodge City area declined 0.6%, against +3.1% for the U.S. Median household income in the Dodge City area is $70,781, 12% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 36.9%, before inflation.
Relative to the U.S., household spending in the Dodge City area runs highest on vehicle maintenance and repairs (an index of 123, where 100 is the U.S. average) and lowest on child care and other personal services (62).
Of the business types scored in the Dodge City area, pet businesses (71); lawn care, cleaning and pest control companies (63); and dentists and orthodontists (61) have the highest Groundwork market scores. For pet businesses, that ranks #49 of 527 scored small-town markets.
The Dodge City area is made up of one county, Ford County. Against the U.S., map listings per household run highest for car washes and detailers (2.2 times the U.S. rate) and lowest for real estate agents and brokers (47% below the U.S. rate).
All 56 business types in the Dodge City area
Highest Groundwork market score first. Each score compares the Dodge City area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Pet businesses | 71 | #49 of 527 | 11 | 9.3 | $857K | 98 | 3 |
| Lawn, cleaning and pest control | 63 | #112 of 481 | 5 | 4.2 | $2.8M | 166 | 11 |
| Dentists and orthodontists | 61 | #154 of 526 | 9 | 7.6 | $1.8M | 180 | 9 |
| Primary care and pediatrics | 60 | #148 of 458 | 9 | 7.6 | $1.8M | 100 | 10 |
| Grocery stores | 55 | #222 of 506 | 9 | 7.6 | $7.7M | 83 | 4 |
| Grocery and convenience stores | 53 | #260 of 538 | 33 | 28.0 | $2.1M | 62 | 5 |
| Martial arts and dance studios | 51 | #183 of 378 | 5 | 4.2 | $1.9M | 94 | Under 3 |
| Gyms, studios and classes | 51 | #271 of 535 | 15 | 12.7 | $632K | 95 | 4 |
| Gyms | 49 | #261 of 506 | 8 | 6.8 | $1.2M | 91 | 4 |
| Real estate agents and brokers | 47 | #303 of 533 | 19 | 16.1 | Index only | 154 | 6 |
| Doctors, dentists and clinics | 46 | #312 of 538 | 92 | 78.0 | $174K | 114 | 38 |
| Fast food and sandwich shops | 46 | #316 of 537 | 20 | 17.0 | $2.2M | 71 | 21 |
| Convenience stores | 44 | #340 of 529 | 15 | 12.7 | $4.6M | 59 | Under 3 |
| Home repair trades | 44 | #340 of 526 | 15 | 12.7 | $2M | 84 | 19 |
| Pet grooming and boarding | 43 | #251 of 387 | 6 | 5.1 | $1.6M | 62 | Under 3 |
| Gas stations | 43 | #346 of 536 | 24 | 20.3 | $1.5M | 62 | 17 |
| Tire shops | 41 | #292 of 431 | 8 | 6.8 | $1.7M | 69 | 4 |
| HVAC and plumbing | 41 | #325 of 476 | 9 | 7.6 | $3.4M | 72 | 10 |
| Auto repair shops | 40 | #376 of 538 | 43 | 36.5 | $323K | 73 | 15 |
| Hair salons | 40 | #385 of 538 | 31 | 26.3 | $361K | 84 | 6 |
| Real estate | 40 | #391 of 536 | 26 | 22.0 | Index only | 142 | 13 |
| Pizza | 39 | #373 of 520 | 17 | 14.4 | $2.6M | 50 | 21 |
| Coffee shops and cafes | 38 | #393 of 529 | 13 | 11.0 | $3.4M | 91 | 11 |
| Collision repair and body shops | 37 | #292 of 387 | 7 | 5.9 | $2M | 64 | 5 |
| Nail salons | 36 | #293 of 387 | 9 | 7.6 | $1.2M | 75 | Under 3 |
| Optometrists and eye care | 36 | #312 of 400 | 9 | 7.6 | $1.8M | 57 | 3 |
| Spas and skin care | 35 | #411 of 504 | 14 | 11.9 | $800K | 91 | 3 |
| Salons, barbers and spas | 35 | #442 of 538 | 58 | 49.2 | $193K | 91 | 11 |
| Auto repair and car care | 33 | #434 of 538 | 75 | 63.6 | $185K | 69 | 25 |
| Clothing, shoes and laundry | 31 | #436 of 536 | 34 | 28.8 | $650K | 74 | 16 |
| Clothing and shoe stores | 31 | #436 of 536 | 26 | 22.0 | $850K | 67 | 16 |
| Car washes and detailing | 30 | #378 of 441 | 10 | 8.5 | $1.4M | 55 | 4 |
| Restaurants and cafes | 28 | #475 of 538 | 168 | 142.4 | $260K | 70 | 64 |
| Bakeries and dessert shops | 27 | #466 of 507 | 18 | 15.3 | $2.4M | 58 | 11 |
| Sit-down restaurants | 26 | #495 of 538 | 99 | 83.9 | $441K | 66 | 32 |
| Chiropractors | 25 | #405 of 426 | 13 | 11.0 | $1.2M | 51 | 10 |
| Insurance agencies | 20 | #486 of 537 | 25 | 21.2 | $866K | 69 | 21 |
| Barbershops | Not scored | Not scored | 4 | 3.4 | $2.8M | 149 | Under 3 |
| Child care and preschools | Not scored | Not scored | 4 | 3.4 | $1.1M | 106 | Under 3 |
| Funeral homes | Not scored | Not scored | 4 | 3.4 | $344K | 51 | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 4 | 3.4 | Index only | 102 | Under 3 |
| Roofing and gutters | Not scored | Not scored | 4 | 3.4 | $7.7M | 91 | 4 |
| Physical therapy | Not scored | Not scored | 3 | 2.5 | $5.3M | 221 | 6 |
| Property management | Not scored | Not scored | 3 | 2.5 | Index only | 96 | 5 |
| Veterinarians | Not scored | Not scored | 3 | 2.5 | $3.1M | 115 | 3 |
| Dry cleaners | Not scored | Not scored | 2 | 1.7 | $11.1M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 2 | 1.7 | $15.3M | Too few | 5 |
| House cleaning | Not scored | Not scored | 2 | 1.7 | $7M | Too few | 4 |
| Pest control | Not scored | Not scored | 2 | 1.7 | $7M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 2 | 1.7 | $4.7M | Too few | 4 |
| Landscaping and lawn care | Not scored | Not scored | 1 | 0.8 | $13.9M | Too few | 7 |
| Laundromats | Not scored | Not scored | 1 | 0.8 | $22.1M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.8 | $13.9M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pet stores | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Dodge City area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $13.9M | $1,178 | 123 |
| Gasoline and other fuels | $35.5M | $3,011 | 116 |
| Food away from home | $43.6M | $3,697 | 91 |
| Groceries | $69.6M | $5,900 | 93 |
| Personal care products and services | $11.2M | $950 | 95 |
| Child care and other personal services | $4.2M | $359 | 62 |
| Memberships, classes and admissions | $9.5M | $804 | 82 |
| Medical and dental services | $16M | $1,353 | 105 |
| Pets | $9.4M | $799 | 88 |
| Clothing, shoes and related services | $22.1M | $1,875 | 91 |
| Vehicle insurance | $21.7M | $1,836 | 94 |
| Home repairs, maintenance and insurance | $30.7M | $2,601 | 86 |
| Lawn care, cleaning and other household services | $13.9M | $1,182 | 84 |
| Rent and homeowner costs | $159.9M | $13,558 | 81 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Dodge City area
- Population, 2025 estimate
- 33,993−0.6% since 2020
- Households
- 11,796
- Median age
- 32.9
- Homes lived in by their owners
- 62%
- Vehicles per household
- 2.1
- Land area
- 1,098 sq. mi.
- People per square mile
- 31
- Median household income
- $70,781+36.9% vs. 2015–2019, before inflation
- Average household income
- $87,372
- Median home value
- $151,100
- Jobs located here
- 16,900
- Daytime population
- 35,172Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Dodge City area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Dodge City area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Dodge City area 1
- Ford County, KS34,074 people
Other markets based in Kansas 12
- Wichita, KS metro area652,622 people
- Topeka, KS metro area232,468 people
- Manhattan, KS metro area133,965 people
- Lawrence, KS metro area120,302 people
- Hutchinson, KS area61,553 people
- Salina, KS area59,487 people
- Pittsburg, KS area39,008 people
- Garden City, KS area38,084 people
- Emporia, KS area34,747 people
- Arkansas City-Winfield, KS area34,411 people
- McPherson, KS area30,205 people
- Hays, KS area28,920 people
Questions
How fast is the Dodge City, KS area growing?
Population estimates put the Dodge City area at 33,993 people in 2025, down 0.6% since 2020, against +3.1% for the U.S. It has 11,796 households. Median household income rose 36.9% from the 2015–2019 survey, before inflation.
How much do households in the Dodge City, KS area spend?
Households in the Dodge City area spend about $159.9M a year on rent and homeowner costs, $69.6M on groceries and $43.6M on food away from home. Set against the U.S., households in the Dodge City area spend the most on vehicle maintenance and repairs (an index of 123, where 100 is the U.S. average) and the least on child care and other personal services (62).
Which business types have the highest market scores in the Dodge City, KS area?
The highest Groundwork market scores in the Dodge City area are for pet businesses (71); lawn care, cleaning and pest control companies (63); and dentists and orthodontists (61). The Dodge City area ranks #49 of 527 scored small-town markets for pet businesses.
How does the Dodge City, KS area compare with the U.S.?
The median household income in the Dodge City area is $70,781 a year, 12% below the U.S. median of $80,734. The population fell 0.6% from 2020 to 2025, against +3.1% for the U.S. The median home value is $151,100, against $332,700 for the U.S. For its number of households, the Dodge City area has the most map listings, relative to the U.S., for car washes and detailers (2.2 times the U.S. rate) and the fewest for real estate agents and brokers (47% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 37 of the 56 business types have a score in the Dodge City area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Dodge City area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Kansas · Every U.S. market · How we measure
Screening a site or an acquisition in the Dodge City area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Dodge City area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.