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House cleaning businesses in the Lawrence, KS metro area
Competitor counts, household spending and official business counts for house cleaning businesses in the Lawrence, KS metro area, set against other metro areas and the U.S.
Groundwork market score · out of 100
Score 29 out of 100: Lower middle
Ranked #340 of 375 scored metro areas
#3 of 4 scored metro areas based in Kansas
- Listings
- 13
- 2 chain locations (15%)
- Official establishments
- 32
- +39.1% since 2019
- Household spending a year
- $62.2M
- On lawn care, cleaning and other household services · $1,233 a household
- Spending per listing
- $4.8M
- 25% below the U.S.
- Listings per 10k households
- 2.6
- 18% above the U.S.
- Population, 2025
- 120,920
- +1.8% since 2020
See the house cleaning businesses around any address in the Lawrence metro area
The site report maps the house cleaning businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Lawrence metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for house cleaning businesses in the Lawrence metro area is 29 (lower middle), #340 of 375 scored metro areas and #3 of 4 scored metro areas based in Kansas. That puts it in the bottom quarter of metro areas.
Households in the Lawrence metro area spend about $62.2M a year on lawn care, cleaning and other household services, or $1,233 per household, 13% below the U.S. average. Spread across 13 house cleaning businesses, that is $4.8M per business, 25% below the U.S. figure of $6.4M. The spending figure covers all lawn care, cleaning and other household services, not only house cleaning businesses.
The Lawrence metro area has 13 house cleaning businesses on map listings as of September 2026. Chain locations make up 15% of them, against 8% across the U.S. That is 2.6 per 10,000 households, 18% above the U.S. rate of 2.2.
In 2023, official counts showed 32 businesses with payroll in the Lawrence metro area classed as janitorial and carpet cleaning services, up 39.1% from 2019. That is one for every 1,575 households, against one for every 1,735 across the U.S. Since fiscal 2022, 2 SBA-backed loans worth $341K have gone to businesses classed as janitorial and carpet cleaning services in the Lawrence metro area. Population estimates put the population change in the Lawrence metro area from 2020 to 2025 at +1.8%, slower than the U.S. (+3.1%).
How the Lawrence metro area compares
The same measures for Kansas and the whole U.S. Spending per listing divides a year of household spending on all lawn care, cleaning and other household services by the house cleaning businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Lawrence metro area | Kansas | U.S. |
|---|---|---|---|
| Listings per 10k households | 2.6 | 1.9 | 2.2 |
| Spending per listing | $4.8M | $6.5M | $6.4M |
| Households per official establishment | 1,575 | 1,635 | 1,735 |
| Official establishment growth, 2019–2023 | +39.1% | −1.1% | +6.6% |
| Population growth, 2020–2025 | +1.8% | +1.3% | +3.1% |
| Spending per household on lawn care, cleaning and other household services | $1,233 | $1,241 | $1,414 |
| Median household income | $69,746 | $74,275 | $80,734 |
| Groundwork market score | 29 | 39 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 32+39.1% over the period
- Employees, 2023
- 239
- Annual payroll, 2023
- $6.1M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 132 chain locations
- Listings at the U.S. rate for this spending
- 10The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $341K
SBA-backed loans to businesses classed as janitorial and carpet cleaning services in the Lawrence metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Lawrence metro area
- Population, 2025 estimate
- 120,920+1.8% since 2020
- Households
- 50,406
- Median age
- 35.2
- Homes lived in by their owners
- 50%
- Vehicles per household
- 1.8
- Land area
- 456 sq. mi.
- People per square mile
- 264
- Median household income
- $69,746+17.4% vs. 2015–2019, before inflation
- Average household income
- $96,109
- Median home value
- $309,400
- Jobs located here
- 51,342
- Daytime population
- 115,968Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Lawrence metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the house cleaning businesses on map listings by name and distance.
Or open the report at the center of the Lawrence metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHouse cleaning across Kansas
Every Kansas market ranked →The highest-scoring metro areas in Kansas for house cleaning businesses, numbered among those based in Kansas (a market based in another state is listed without a number), with the Lawrence metro area marked.
Top metro areas in Kansas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Topeka, KS | 54 | 14 | 1.4 | $8.2M | +0.1% | #135 of 375 |
| Kansas City, MO-KS | 40 | 220 | 2.5 | $5.3M | +3.4% | #269 of 375 |
| 2Wichita, KS | 38 | 50 | 2.0 | $6.1M | +2.4% | #282 of 375 |
| Joplin, MO-KS | 36 | 21 | 2.6 | $4.2M | +3.9% | #300 of 375 |
| 3Lawrence, KS | 29 | 13 | 2.6 | $4.8M | +1.8% | #340 of 375 |
| St. Joseph, MO-KS | 20 | 11 | 2.3 | $4.8M | −2.0% | #362 of 375 |
| 4Manhattan, KS | 18 | 14 | 2.7 | $4.2M | +1.4% | #369 of 375 |
Other business types in the Lawrence metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many house cleaning businesses are in the Lawrence, KS metro area?
Map listings as of September 2026 show 13 house cleaning businesses in the Lawrence metro area. 2 of them (15%) are chain locations. The listings count house cleaners and carpet cleaners. Official counts show 32 businesses with payroll classed as janitorial and carpet cleaning services in 2023, up 39.1% from 2019.
How much do households in the Lawrence, KS metro area spend on lawn care, cleaning and other household services?
About $62.2M a year, or $1,233 per household. That is 13% below the U.S. average (an index of 87, where 100 is the U.S. average). Spread across the 13 house cleaning businesses on map listings, it comes to $4.8M per business. That spending covers all lawn care, cleaning and other household services, which house cleaning businesses share with other businesses in the trade. It is estimated from the incomes of the 50,406 households in the Lawrence metro area and national spending patterns by income.
How does the Lawrence, KS metro area compare with the U.S. for house cleaning businesses?
The Lawrence metro area has 2.6 house cleaning businesses per 10,000 households, 18% above the U.S. rate of 2.2. Spending per business is $4.8M, 25% below the U.S. figure of $6.4M. At the U.S. ratio of house cleaning businesses to household spending, the Lawrence metro area would have about 10, against 13 on map listings. There is one business with payroll in the industry for every 1,575 households, against one for every 1,735 across the U.S. The official count rose 39.1% from 2019 to 2023, against +6.6% for the U.S.
How fast is the Lawrence, KS metro area growing?
Population estimates put the Lawrence metro area at 120,920 people in 2025, up 1.8% since 2020, slower than the U.S. (+3.1%). It has 50,406 households. The median household income in the Lawrence metro area is $69,746 a year, 14% below the U.S. median of $80,734. That rose 17.4% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Lawrence metro area scores 29 for house cleaning businesses (lower middle), #340 of 375 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Lawrence metro area. It maps the house cleaning businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for house cleaning businesses · All 56 business types in the Lawrence metro area
Screening a site or an acquisition in the Lawrence metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Lawrence metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.