Small-town market profile · Kansas
Garden City, KS area market data
Population, household spending and competition for 56 business types in the Garden City area, each scored against other small-town markets.
- Population, 2025
- 37,505
- −2.1% since 2020
- Households
- 13,229
- Median household income
- $73,009
- Median home value
- $201,400
- Jobs located here
- 19,852
- Highest market score
- 69
- Pet businesses, #63 of 527 scored small-town markets
A site report maps the competitors on map listings around any address in the Garden City area by name and distance, and the households and spending within reach. Or open the report at the center of the Garden City area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 37,505 people live in the Garden City area, in 13,229 households. Between 2020 and 2025, the population of the Garden City area declined 2.1%, against +3.1% for the U.S. The median household income in the Garden City area is $73,009 a year, 10% below the U.S. median of $80,734.
Set against the U.S., households in the Garden City area spend the most on vehicle maintenance and repairs (an index of 122, where 100 is the U.S. average) and the least on child care and other personal services (66).
The highest Groundwork market scores in the Garden City area are for pet businesses (69), primary care and pediatric clinics (69) and physical therapy clinics (57). The Garden City area ranks #63 of 527 scored small-town markets for pet businesses.
The Garden City area is made up of one county, Finney County. For its number of households, the Garden City area has the most map listings, relative to the U.S., for electricians (3.6 times the U.S. rate) and the fewest for real estate businesses (35% below the U.S. rate).
All 56 business types in the Garden City area
Highest Groundwork market score first. Each score compares the Garden City area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Pet businesses | 69 | #63 of 527 | 13 | 9.8 | $837K | 95 | 3 |
| Primary care and pediatrics | 69 | #85 of 458 | 7 | 5.3 | $2.6M | 146 | 10 |
| Physical therapy | 57 | #158 of 400 | 8 | 6.0 | $2.3M | 95 | 3 |
| Spas and skin care | 57 | #172 of 504 | 8 | 6.0 | $1.6M | 184 | 3 |
| Gyms | 55 | #196 of 506 | 9 | 6.8 | $1.2M | 94 | 3 |
| Gyms, studios and classes | 53 | #233 of 535 | 13 | 9.8 | $846K | 128 | 7 |
| Convenience stores | 52 | #265 of 529 | 14 | 10.6 | $5.7M | 72 | Under 3 |
| Grocery stores | 51 | #258 of 506 | 9 | 6.8 | $8.8M | 95 | 6 |
| Nail salons | 49 | #217 of 387 | 7 | 5.3 | $1.8M | 110 | Under 3 |
| Grocery and convenience stores | 49 | #294 of 538 | 34 | 25.7 | $2.3M | 69 | 8 |
| Pizza | 48 | #274 of 520 | 12 | 9.1 | $4.2M | 83 | 27 |
| Fast food and sandwich shops | 46 | #311 of 537 | 20 | 15.1 | $2.5M | 83 | 27 |
| Barbershops | 42 | #243 of 377 | 8 | 6.0 | $1.6M | 86 | Under 3 |
| Gas stations | 42 | #365 of 536 | 39 | 29.5 | $1M | 43 | 11 |
| Pet grooming and boarding | 41 | #261 of 387 | 7 | 5.3 | $1.6M | 61 | Under 3 |
| Lawn, cleaning and pest control | 38 | #344 of 481 | 9 | 6.8 | $1.8M | 106 | 24 |
| Doctors, dentists and clinics | 38 | #387 of 538 | 137 | 103.6 | $133K | 87 | 35 |
| Child care and preschools | 37 | #338 of 454 | 9 | 6.8 | $561K | 56 | 7 |
| Salons, barbers and spas | 37 | #415 of 538 | 63 | 47.6 | $205K | 96 | 12 |
| Coffee shops and cafes | 35 | #432 of 529 | 16 | 12.1 | $3.2M | 85 | 13 |
| Hair salons | 35 | #435 of 538 | 39 | 29.5 | $331K | 77 | 7 |
| Collision repair and body shops | 34 | #308 of 387 | 7 | 5.3 | $2.2M | 72 | 7 |
| Auto repair shops | 33 | #442 of 538 | 42 | 31.7 | $368K | 83 | 31 |
| Sit-down restaurants | 33 | #443 of 538 | 90 | 68.0 | $561K | 85 | 31 |
| Real estate | 32 | #487 of 536 | 33 | 24.9 | Index only | 128 | 19 |
| Chiropractors | 31 | #376 of 426 | 13 | 9.8 | $1.4M | 58 | 6 |
| Dentists and orthodontists | 31 | #447 of 526 | 22 | 16.6 | $827K | 84 | 11 |
| Restaurants and cafes | 31 | #453 of 538 | 167 | 126.2 | $302K | 82 | 72 |
| Electricians | 30 | #270 of 295 | 12 | 9.1 | $2.9M | 24 | 8 |
| HVAC and plumbing | 30 | #424 of 476 | 11 | 8.3 | $3.2M | 67 | 15 |
| Auto repair and car care | 30 | #451 of 538 | 76 | 57.4 | $204K | 76 | 44 |
| Optometrists and eye care | 29 | #348 of 400 | 9 | 6.8 | $2M | 65 | 5 |
| Roofing and gutters | 28 | #258 of 288 | 7 | 5.3 | $5M | 60 | 4 |
| Tire shops | 28 | #365 of 431 | 11 | 8.3 | $1.4M | 56 | 8 |
| Clothing, shoes and laundry | 28 | #457 of 536 | 43 | 32.5 | $590K | 67 | 17 |
| Real estate agents and brokers | 28 | #512 of 533 | 30 | 22.7 | Index only | 112 | 13 |
| Clothing and shoe stores | 27 | #464 of 536 | 34 | 25.7 | $747K | 59 | 17 |
| Car washes and detailing | 26 | #402 of 441 | 12 | 9.1 | $1.3M | 51 | 4 |
| Bakeries and dessert shops | 25 | #481 of 507 | 22 | 16.6 | $2.3M | 55 | 13 |
| Home repair trades | 25 | #505 of 526 | 30 | 22.7 | $1.2M | 48 | 27 |
| Insurance agencies | 18 | #502 of 537 | 28 | 21.2 | $858K | 68 | 20 |
| Martial arts and dance studios | Not scored | Not scored | 4 | 3.0 | $2.7M | 136 | 4 |
| Funeral homes | Not scored | Not scored | 3 | 2.3 | $524K | 77 | Under 3 |
| House cleaning | Not scored | Not scored | 3 | 2.3 | $5.3M | 83 | 16 |
| Landscaping and lawn care | Not scored | Not scored | 3 | 2.3 | $5.3M | 182 | 8 |
| Pest control | Not scored | Not scored | 3 | 2.3 | $5.3M | 52 | Under 3 |
| Pet stores | Not scored | Not scored | 3 | 2.3 | $3.6M | 80 | Under 3 |
| Veterinarians | Not scored | Not scored | 3 | 2.3 | $3.6M | 133 | 3 |
| Dry cleaners | Not scored | Not scored | 2 | 1.5 | $12.7M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 2 | 1.5 | Index only | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 1 | 0.8 | $25.4M | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 1 | 0.8 | Index only | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
Household spending in the Garden City area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $15.5M | $1,170 | 122 |
| Gasoline and other fuels | $39.7M | $2,997 | 115 |
| Food away from home | $50.5M | $3,818 | 94 |
| Groceries | $79.6M | $6,014 | 95 |
| Personal care products and services | $12.9M | $976 | 97 |
| Child care and other personal services | $5M | $382 | 66 |
| Memberships, classes and admissions | $11M | $831 | 85 |
| Medical and dental services | $18.2M | $1,375 | 107 |
| Pets | $10.9M | $822 | 90 |
| Clothing, shoes and related services | $25.4M | $1,919 | 93 |
| Vehicle insurance | $24M | $1,816 | 93 |
| Home repairs, maintenance and insurance | $35.2M | $2,664 | 88 |
| Lawn care, cleaning and other household services | $16M | $1,207 | 85 |
| Rent and homeowner costs | $182.9M | $13,823 | 83 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Garden City area
- Population, 2025 estimate
- 37,505−2.1% since 2020
- Households
- 13,229
- Median age
- 33.2
- Homes lived in by their owners
- 65%
- Vehicles per household
- 2.1
- Land area
- 1,302 sq. mi.
- People per square mile
- 29
- Median household income
- $73,009
- Average household income
- $91,638
- Median home value
- $201,400
- Jobs located here
- 19,852
- Daytime population
- 39,125Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Garden City area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Garden City area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Garden City area 1
- Finney County, KS38,084 people
Other markets based in Kansas 12
- Wichita, KS metro area652,622 people
- Topeka, KS metro area232,468 people
- Manhattan, KS metro area133,965 people
- Lawrence, KS metro area120,302 people
- Hutchinson, KS area61,553 people
- Salina, KS area59,487 people
- Pittsburg, KS area39,008 people
- Emporia, KS area34,747 people
- Arkansas City-Winfield, KS area34,411 people
- Dodge City, KS area34,074 people
- McPherson, KS area30,205 people
- Hays, KS area28,920 people
Questions
How fast is the Garden City, KS area growing?
Population estimates put the Garden City area at 37,505 people in 2025, down 2.1% since 2020, against +3.1% for the U.S. It has 13,229 households.
How much do households in the Garden City, KS area spend?
Households in the Garden City area spend about $182.9M a year on rent and homeowner costs, $79.6M on groceries and $50.5M on food away from home. Relative to the U.S., household spending in the Garden City area runs highest on vehicle maintenance and repairs (an index of 122, where 100 is the U.S. average) and lowest on child care and other personal services (66).
Which business types have the highest market scores in the Garden City, KS area?
Of the business types scored in the Garden City area, pet businesses (69), primary care and pediatric clinics (69) and physical therapy clinics (57) have the highest Groundwork market scores. For pet businesses, that ranks #63 of 527 scored small-town markets.
How does the Garden City, KS area compare with the U.S.?
Median household income in the Garden City area is $73,009, 10% below the U.S. median of $80,734. The population fell 2.1% from 2020 to 2025, against +3.1% for the U.S. The median home value is $201,400, against $332,700 for the U.S. Against the U.S., map listings per household run highest for electricians (3.6 times the U.S. rate) and lowest for real estate businesses (35% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 41 of the 56 business types have a score in the Garden City area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Garden City area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Kansas · Every U.S. market · How we measure
Screening a site or an acquisition in the Garden City area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Garden City area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.