Metro area profile · Kansas
Topeka, KS metro area market data
How the Topeka metro area compares with other metro areas for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 233,052
- +0.1% since 2020
- Households
- 96,999
- Median household income
- $69,888
- +21.3% vs. 2015–2019, before inflation
- Median home value
- $183,200
- Jobs located here
- 117,217
- Highest market score
- 77
- Physical therapy, #17 of 386 scored metro areas
A site report maps the competitors on map listings around any address in the Topeka metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Topeka metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Topeka metro area has an estimated 233,052 people and 96,999 households. Population estimates put the population change in the Topeka metro area from 2020 to 2025 at +0.1%, slower than the U.S. (+3.1%). Median household income in the Topeka metro area is $69,888, 13% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 21.3%, before inflation.
Relative to the U.S., household spending in the Topeka metro area runs highest on vehicle maintenance and repairs (an index of 114, where 100 is the U.S. average) and lowest on child care and other personal services (65).
Of the business types scored in the Topeka metro area, physical therapy clinics (77), collision repair and body shops (75) and oil change and quick-lube shops (73) have the highest Groundwork market scores. For physical therapy clinics, that ranks #17 of 386 scored metro areas.
The Topeka metro area takes in 5 counties: Shawnee County, Jefferson County, Osage County, Jackson County and Wabaunsee County. Against the U.S., map listings per household run highest for pest control companies (79% above the U.S. rate) and lowest for mortgage brokers and lenders (77% below the U.S. rate).
All 56 business types in the Topeka metro area
Highest Groundwork market score first. Each score compares the Topeka metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Physical therapy | 77 | #17 of 386 | 33 | 3.4 | $4M | 166 | 17 |
| Collision repair and body shops | 75 | #27 of 381 | 23 | 2.4 | $4.6M | 150 | 17 |
| Oil change and quick lube | 73 | #33 of 290 | 6 | 0.6 | $17.7M | 129 | 3 |
| Spas and skin care | 71 | #31 of 387 | 44 | 4.5 | $2.1M | 240 | 12 |
| Salons, barbers and spas | 70 | #24 of 387 | 289 | 29.8 | $320K | 150 | 62 |
| Grocery and convenience stores | 69 | #60 of 387 | 123 | 12.7 | $4.6M | 137 | 38 |
| Nail salons | 68 | #45 of 387 | 24 | 2.5 | $3.8M | 230 | 11 |
| Dentists and orthodontists | 68 | #66 of 387 | 105 | 10.8 | $1.3M | 128 | 61 |
| Restaurants and cafes | 68 | #71 of 387 | 815 | 84.0 | $443K | 119 | 348 |
| Hair salons | 67 | #47 of 387 | 168 | 17.3 | $550K | 128 | 34 |
| Yoga, Pilates and fitness studios | 66 | #46 of 347 | 9 | 0.9 | $8.9M | 218 | 23 |
| Doctors, dentists and clinics | 66 | #74 of 387 | 775 | 79.9 | $170K | 112 | 204 |
| Auto repair shops | 66 | #76 of 387 | 198 | 20.4 | $536K | 121 | 88 |
| Auto repair and car care | 66 | #77 of 387 | 324 | 33.4 | $327K | 122 | 136 |
| Laundromats | 65 | #88 of 364 | 11 | 1.1 | $16.7M | 133 | 3 |
| Clothing, shoes and laundry | 65 | #92 of 387 | 160 | 16.5 | $1.1M | 130 | 55 |
| Car washes and detailing | 64 | #85 of 387 | 30 | 3.1 | $3.5M | 140 | 16 |
| Primary care and pediatrics | 64 | #96 of 387 | 63 | 6.5 | $2.1M | 118 | 63 |
| Clothing and shoe stores | 64 | #99 of 387 | 114 | 11.8 | $1.6M | 127 | 46 |
| Sit-down restaurants | 62 | #102 of 387 | 454 | 46.8 | $795K | 120 | 140 |
| Convenience stores | 62 | #113 of 387 | 45 | 4.6 | $12.7M | 161 | Under 3 |
| Chiropractors | 60 | #108 of 386 | 39 | 4.0 | $3.4M | 141 | 28 |
| Pet stores | 60 | #118 of 382 | 13 | 1.3 | $6M | 133 | 6 |
| Grocery stores | 60 | #121 of 387 | 39 | 4.0 | $14.7M | 158 | 36 |
| Bakeries and dessert shops | 58 | #132 of 387 | 67 | 6.9 | $5.4M | 130 | 53 |
| Gyms, studios and classes | 57 | #121 of 387 | 117 | 12.1 | $681K | 103 | 39 |
| Fast food and sandwich shops | 57 | #158 of 387 | 122 | 12.6 | $3M | 97 | 152 |
| Dry cleaners | 56 | #110 of 272 | 9 | 0.9 | $20.4M | 130 | 6 |
| House cleaning | 54 | #135 of 375 | 14 | 1.4 | $8.2M | 128 | 42 |
| Mortgage brokers and lenders | 54 | #149 of 373 | 10 | 1.0 | Index only | 338 | Under 3 |
| Martial arts and dance studios | 52 | #168 of 387 | 41 | 4.2 | $1.9M | 96 | 16 |
| Gyms | 51 | #182 of 387 | 67 | 6.9 | $1.2M | 91 | 23 |
| Coffee shops and cafes | 50 | #191 of 387 | 83 | 8.6 | $4.3M | 117 | 53 |
| Landscaping and lawn care | 47 | #204 of 385 | 45 | 4.6 | $2.6M | 87 | 61 |
| Barbershops | 46 | #232 of 387 | 45 | 4.6 | $2.1M | 109 | Under 3 |
| Real estate | 44 | #240 of 387 | 255 | 26.3 | Index only | 119 | 138 |
| HVAC and plumbing | 44 | #242 of 387 | 56 | 5.8 | $4.5M | 95 | 71 |
| Pet grooming and boarding | 44 | #246 of 386 | 35 | 3.6 | $2.2M | 88 | 17 |
| Pizza | 43 | #252 of 387 | 94 | 9.7 | $3.8M | 76 | 152 |
| Home repair trades | 42 | #244 of 387 | 119 | 12.3 | $2.1M | 88 | 135 |
| Gas stations | 41 | #257 of 387 | 124 | 12.8 | $2.2M | 92 | 92 |
| Optometrists and eye care | 41 | #274 of 386 | 40 | 4.1 | $3.3M | 105 | 24 |
| Lawn, cleaning and pest control | 40 | #265 of 387 | 83 | 8.6 | $1.4M | 82 | 117 |
| Electricians | 39 | #280 of 383 | 28 | 2.9 | $9M | 75 | 43 |
| Real estate agents and brokers | 38 | #297 of 387 | 210 | 21.6 | Index only | 115 | 82 |
| Tire shops | 35 | #290 of 386 | 49 | 5.1 | $2.2M | 86 | 27 |
| Roofing and gutters | 35 | #305 of 381 | 35 | 3.6 | $7.2M | 86 | 21 |
| Child care and preschools | 30 | #331 of 387 | 57 | 5.9 | $640K | 64 | 47 |
| Pet businesses | 30 | #334 of 387 | 113 | 11.6 | $690K | 79 | 56 |
| Property management | 30 | #347 of 374 | 31 | 3.2 | Index only | 77 | 40 |
| Funeral homes | 29 | #315 of 377 | 26 | 2.7 | $545K | 80 | 21 |
| Veterinarians | 18 | #373 of 384 | 46 | 4.7 | $1.7M | 62 | 33 |
| Pest control | 17 | #338 of 345 | 24 | 2.5 | $4.8M | 47 | 14 |
| Insurance agencies | 15 | #381 of 387 | 197 | 20.3 | $833K | 66 | 138 |
| Home inspectors | Not scored | Not scored | 4 | 0.4 | Index only | 126 | 5 |
| Urgent care and walk-in clinics | Not scored | Not scored | 3 | 0.3 | $44M | 179 | 11 |
Household spending in the Topeka metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $106.1M | $1,094 | 114 |
| Gasoline and other fuels | $270.7M | $2,791 | 108 |
| Food away from home | $360.7M | $3,719 | 91 |
| Groceries | $571.8M | $5,894 | 93 |
| Personal care products and services | $92.3M | $952 | 95 |
| Child care and other personal services | $36.5M | $376 | 65 |
| Memberships, classes and admissions | $79.7M | $821 | 84 |
| Medical and dental services | $132M | $1,361 | 106 |
| Pets | $78M | $804 | 88 |
| Clothing, shoes and related services | $183.3M | $1,890 | 92 |
| Vehicle insurance | $164.2M | $1,692 | 86 |
| Home repairs, maintenance and insurance | $253.1M | $2,610 | 86 |
| Lawn care, cleaning and other household services | $114.9M | $1,185 | 84 |
| Rent and homeowner costs | $1.3B | $13,595 | 82 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Topeka metro area
- Population, 2025 estimate
- 233,052+0.1% since 2020
- Households
- 96,999
- Median age
- 41.3
- Homes lived in by their owners
- 70%
- Vehicles per household
- 1.9
- Land area
- 3,233 sq. mi.
- People per square mile
- 72
- Median household income
- $69,888+21.3% vs. 2015–2019, before inflation
- Average household income
- $89,198
- Median home value
- $183,200
- Jobs located here
- 117,217
- Daytime population
- 240,729Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Topeka metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Topeka metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Topeka metro area 5
- Shawnee County, KS178,025 people
- Jefferson County, KS18,349 people
- Osage County, KS15,744 people
- Jackson County, KS13,341 people
- Wabaunsee County, KS7,009 people
Other markets based in Kansas 12
- Wichita, KS metro area652,622 people
- Manhattan, KS metro area133,965 people
- Lawrence, KS metro area120,302 people
- Hutchinson, KS area61,553 people
- Salina, KS area59,487 people
- Pittsburg, KS area39,008 people
- Garden City, KS area38,084 people
- Emporia, KS area34,747 people
- Arkansas City-Winfield, KS area34,411 people
- Dodge City, KS area34,074 people
- McPherson, KS area30,205 people
- Hays, KS area28,920 people
Questions
How fast is the Topeka, KS metro area growing?
Population estimates put the Topeka metro area at 233,052 people in 2025, up 0.1% since 2020, slower than the U.S. (+3.1%). It has 96,999 households. Median household income rose 21.3% from the 2015–2019 survey, before inflation.
How much do households in the Topeka, KS metro area spend?
Households in the Topeka metro area spend about $1.3B a year on rent and homeowner costs, $571.8M on groceries and $360.7M on food away from home. Set against the U.S., households in the Topeka metro area spend the most on vehicle maintenance and repairs (an index of 114, where 100 is the U.S. average) and the least on child care and other personal services (65).
Which business types have the highest market scores in the Topeka, KS metro area?
The highest Groundwork market scores in the Topeka metro area are for physical therapy clinics (77), collision repair and body shops (75) and oil change and quick-lube shops (73). The Topeka metro area ranks #17 of 386 scored metro areas for physical therapy clinics.
How does the Topeka, KS metro area compare with the U.S.?
The median household income in the Topeka metro area is $69,888 a year, 13% below the U.S. median of $80,734. The population rose 0.1% from 2020 to 2025, against +3.1% for the U.S. The median home value is $183,200, against $332,700 for the U.S. For its number of households, the Topeka metro area has the most map listings, relative to the U.S., for pest control companies (79% above the U.S. rate) and the fewest for mortgage brokers and lenders (77% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 54 of the 56 business types have a score in the Topeka metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Topeka metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Kansas · Every U.S. market · How we measure
Screening a site or an acquisition in the Topeka metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Topeka metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.