Fitness and classes · Metro area · Kansas
Martial arts and dance studios in the Lawrence, KS metro area
How the Lawrence, KS metro area compares with other metro areas and the U.S. for martial arts and dance studios: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 40 out of 100: Lower middle
Ranked #284 of 387 scored metro areas
#3 of 4 scored metro areas based in Kansas
- Listings
- 24
- 5 chain locations (21%)
- Official establishments
- 24
- −17.2% since 2019
- Household spending a year
- $46.2M
- On memberships, classes and admissions · $916 a household
- Spending per listing
- $1.9M
- 5% below the U.S.
- Listings per 10k households
- 4.8
- 2% below the U.S.
- Population, 2025
- 120,920
- +1.8% since 2020
See the martial arts and dance studios around any address in the Lawrence metro area
The site report maps the martial arts and dance studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Lawrence metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on memberships, classes and admissions in the Lawrence metro area comes to about $46.2M a year: $916 per household, 7% below the U.S. average. That is about $1.9M of household spending for each studio on map listings, 5% below the U.S. figure of $2M. The spending figure covers all memberships, classes and admissions, not only martial arts and dance studios.
The Lawrence metro area has 24 martial arts and dance studios on map listings as of September 2026. Chain locations make up 21% of them, against 7% across the U.S. Per 10,000 households, that is 4.8, 2% below the U.S. rate of 4.9.
Official counts show 24 businesses with payroll classed as sports, recreation and fine arts instruction in the Lawrence metro area in 2023, down 17.2% from 2019. That is one for every 2,100 households, against one for every 3,473 across the U.S.
Between 2020 and 2025, the population of the Lawrence metro area grew 1.8%, slower than the U.S. (+3.1%). The Lawrence metro area scores 40 (lower middle) on the Groundwork market score for martial arts and dance studios, ranking #284 of 387 scored metro areas and #3 of 4 scored metro areas based in Kansas.
How the Lawrence metro area compares
The same measures for Kansas and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the martial arts and dance studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Lawrence metro area | Kansas | U.S. |
|---|---|---|---|
| Listings per 10k households | 4.8 | 4.6 | 4.9 |
| Spending per listing | $1.9M | $2M | $2M |
| Households per official establishment | 2,100 | 4,178 | 3,473 |
| Official establishment growth, 2019–2023 | −17.2% | +3.3% | +11.1% |
| Population growth, 2020–2025 | +1.8% | +1.3% | +3.1% |
| Spending per household on memberships, classes and admissions | $916 | $911 | $983 |
| Median household income | $69,746 | $74,275 | $80,734 |
| Groundwork market score | 40 | 48 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 24−17.2% over the period
- Employees, 2023
- 152
- Annual payroll, 2023
- $1.9M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 245 chain locations
- Listings at the U.S. rate for this spending
- 23The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as sports, recreation and fine arts instruction in the Lawrence metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Lawrence metro area
- Population, 2025 estimate
- 120,920+1.8% since 2020
- Households
- 50,406
- Median age
- 35.2
- Homes lived in by their owners
- 50%
- Vehicles per household
- 1.8
- Land area
- 456 sq. mi.
- People per square mile
- 264
- Median household income
- $69,746+17.4% vs. 2015–2019, before inflation
- Average household income
- $96,109
- Median home value
- $309,400
- Jobs located here
- 51,342
- Daytime population
- 115,968Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Lawrence metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the martial arts and dance studios on map listings by name and distance.
Or open the report at the center of the Lawrence metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardMartial arts and dance studios across Kansas
Every Kansas market ranked →The highest-scoring metro areas in Kansas for martial arts and dance studios, numbered among those based in Kansas (a market based in another state is listed without a number), with the Lawrence metro area marked.
Top metro areas in Kansas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Kansas City, MO-KS | 56 | 440 | 4.9 | $2.1M | +3.4% | #130 of 387 |
| 1Wichita, KS | 54 | 109 | 4.3 | $2M | +2.4% | #147 of 387 |
| 2Topeka, KS | 52 | 41 | 4.2 | $1.9M | +0.1% | #168 of 387 |
| St. Joseph, MO-KS | 47 | 14 | 3.0 | $2.5M | −2.0% | #217 of 387 |
| Joplin, MO-KS | 46 | 46 | 5.8 | $1.2M | +3.9% | #243 of 387 |
| 3Lawrence, KS | 40 | 24 | 4.8 | $1.9M | +1.8% | #284 of 387 |
| 4Manhattan, KS | 29 | 28 | 5.5 | $1.4M | +1.4% | #356 of 387 |
Other business types in the Lawrence metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes39
- Gyms54
- Yoga, Pilates and fitness studios39
- Martial arts and dance studios40
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many martial arts and dance studios are in the Lawrence, KS metro area?
Map listings as of September 2026 show 24 martial arts and dance studios in the Lawrence metro area. 5 of them (21%) are chain locations. The listings count martial arts and dance studios. Official counts show 24 businesses with payroll classed as sports, recreation and fine arts instruction in 2023, down 17.2% from 2019.
How much do households in the Lawrence, KS metro area spend on memberships, classes and admissions?
About $46.2M a year, or $916 per household. That is 7% below the U.S. average (an index of 93, where 100 is the U.S. average). Spread across the 24 martial arts and dance studios on map listings, it comes to $1.9M per studio. That spending covers all memberships, classes and admissions, which martial arts and dance studios share with other businesses in the trade. It is estimated from the incomes of the 50,406 households in the Lawrence metro area and national spending patterns by income.
How does the Lawrence, KS metro area compare with the U.S. for martial arts and dance studios?
The Lawrence metro area has 4.8 martial arts and dance studios per 10,000 households, 2% below the U.S. rate of 4.9. Spending per studio is $1.9M, 5% below the U.S. figure of $2M. At the U.S. ratio of martial arts and dance studios to household spending, the Lawrence metro area would have about 23, against 24 on map listings. There is one business with payroll in the industry for every 2,100 households, against one for every 3,473 across the U.S. The official count fell 17.2% from 2019 to 2023, against +11.1% for the U.S.
How fast is the Lawrence, KS metro area growing?
Population estimates put the Lawrence metro area at 120,920 people in 2025, up 1.8% since 2020, slower than the U.S. (+3.1%). It has 50,406 households. The median household income in the Lawrence metro area is $69,746 a year, 14% below the U.S. median of $80,734. That rose 17.4% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Lawrence metro area scores 40 for martial arts and dance studios (lower middle), #284 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Lawrence metro area. It maps the martial arts and dance studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for martial arts and dance studios · All 56 business types in the Lawrence metro area
Screening a site or an acquisition in the Lawrence metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Lawrence metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.