Small-town market profile · Kansas
Arkansas City-Winfield, KS area market data
Population, household spending and competition for 56 business types in the Arkansas City-Winfield area, each scored against other small-town markets.
- Population, 2025
- 34,382
- −0.4% since 2020
- Households
- 13,387
- Median household income
- $57,878
- Median home value
- $120,900
- Jobs located here
- 13,490
- Highest market score
- 68
- Grocery stores, #83 of 506 scored small-town markets
A site report maps the competitors on map listings around any address in the Arkansas City-Winfield area by name and distance, and the households and spending within reach. Or open the report at the center of the Arkansas City-Winfield area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 34,382 people live in the Arkansas City-Winfield area, in 13,387 households. Between 2020 and 2025, the population of the Arkansas City-Winfield area declined 0.4%, against +3.1% for the U.S. The median household income in the Arkansas City-Winfield area is $57,878 a year, 28% below the U.S. median of $80,734.
Set against the U.S., households in the Arkansas City-Winfield area spend the most on vehicle maintenance and repairs (an index of 116, where 100 is the U.S. average) and the least on child care and other personal services (55).
The highest Groundwork market scores in the Arkansas City-Winfield area are for grocery stores (68), bakeries and dessert shops (65) and grocery and convenience stores (64). The Arkansas City-Winfield area ranks #83 of 506 scored small-town markets for grocery stores.
The Arkansas City-Winfield area is made up of one county, Cowley County. For its number of households, the Arkansas City-Winfield area has the most map listings, relative to the U.S., for insurance agencies (44% above the U.S. rate) and the fewest for real estate businesses (50% below the U.S. rate).
All 56 business types in the Arkansas City-Winfield area
Highest Groundwork market score first. Each score compares the Arkansas City-Winfield area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Grocery stores | 68 | #83 of 506 | 5 | 3.7 | $14.9M | 160 | 4 |
| Bakeries and dessert shops | 65 | #90 of 507 | 6 | 4.5 | $7.5M | 181 | 5 |
| Grocery and convenience stores | 64 | #129 of 538 | 24 | 17.9 | $3.1M | 92 | 4 |
| Primary care and pediatrics | 63 | #124 of 458 | 7 | 5.2 | $2.4M | 135 | 12 |
| Restaurants and cafes | 62 | #150 of 538 | 110 | 82.2 | $410K | 111 | 46 |
| Sit-down restaurants | 60 | #166 of 538 | 59 | 44.1 | $764K | 115 | 17 |
| Doctors, dentists and clinics | 57 | #200 of 538 | 63 | 47.1 | $267K | 175 | 41 |
| Auto repair and car care | 56 | #209 of 538 | 58 | 43.3 | $257K | 96 | 21 |
| Gas stations | 56 | #209 of 536 | 20 | 14.9 | $1.9M | 81 | 15 |
| Clothing and shoe stores | 56 | #219 of 536 | 14 | 10.5 | $1.7M | 131 | Under 3 |
| Convenience stores | 54 | #243 of 529 | 10 | 7.5 | $7.4M | 94 | Under 3 |
| Clothing, shoes and laundry | 53 | #243 of 536 | 22 | 16.4 | $1.1M | 121 | Under 3 |
| Fast food and sandwich shops | 52 | #255 of 537 | 15 | 11.2 | $3M | 99 | 24 |
| Hair salons | 51 | #267 of 538 | 28 | 20.9 | $416K | 97 | 4 |
| Auto repair shops | 50 | #280 of 538 | 34 | 25.4 | $438K | 98 | 18 |
| Physical therapy | 49 | #209 of 400 | 6 | 4.5 | $2.8M | 117 | 6 |
| Child care and preschools | 49 | #236 of 454 | 5 | 3.7 | $849K | 85 | 5 |
| Car washes and detailing | 48 | #234 of 441 | 7 | 5.2 | $2.1M | 84 | 3 |
| Electricians | 46 | #177 of 295 | 5 | 3.7 | $6.4M | 54 | 3 |
| Gyms | 46 | #296 of 506 | 9 | 6.7 | $1M | 79 | 3 |
| Gyms, studios and classes | 46 | #325 of 535 | 17 | 12.7 | $546K | 83 | 3 |
| Landscaping and lawn care | 45 | #229 of 399 | 5 | 3.7 | $2.9M | 100 | 11 |
| Dentists and orthodontists | 44 | #311 of 526 | 13 | 9.7 | $1.3M | 131 | 12 |
| Optometrists and eye care | 43 | #258 of 400 | 6 | 4.5 | $2.8M | 89 | 4 |
| Tire shops | 43 | #275 of 431 | 9 | 6.7 | $1.7M | 66 | Under 3 |
| Coffee shops and cafes | 43 | #341 of 529 | 15 | 11.2 | $3M | 81 | 5 |
| Salons, barbers and spas | 43 | #358 of 538 | 53 | 39.6 | $220K | 103 | 9 |
| Lawn, cleaning and pest control | 42 | #299 of 481 | 8 | 6.0 | $1.8M | 110 | 17 |
| Real estate | 42 | #362 of 536 | 26 | 19.4 | Index only | 151 | 10 |
| Nail salons | 41 | #262 of 387 | 7 | 5.2 | $1.7M | 100 | Under 3 |
| Barbershops | 38 | #265 of 377 | 7 | 5.2 | $1.7M | 88 | Under 3 |
| Chiropractors | 38 | #302 of 426 | 8 | 6.0 | $2.1M | 88 | 7 |
| Pizza | 37 | #392 of 520 | 14 | 10.5 | $3.2M | 63 | 24 |
| Real estate agents and brokers | 37 | #427 of 533 | 24 | 17.9 | Index only | 130 | 6 |
| Spas and skin care | 36 | #401 of 504 | 11 | 8.2 | $1.1M | 121 | 4 |
| Home repair trades | 34 | #437 of 526 | 18 | 13.4 | $1.8M | 74 | 19 |
| Collision repair and body shops | 27 | #342 of 387 | 9 | 6.7 | $1.7M | 54 | 8 |
| Pet businesses | 27 | #479 of 527 | 20 | 14.9 | $485K | 55 | 7 |
| Pet grooming and boarding | 26 | #350 of 387 | 7 | 5.2 | $1.4M | 54 | Under 3 |
| Martial arts and dance studios | 25 | #347 of 378 | 8 | 6.0 | $1.2M | 58 | Under 3 |
| HVAC and plumbing | 25 | #450 of 476 | 11 | 8.2 | $2.9M | 62 | 12 |
| Insurance agencies | 20 | #488 of 537 | 30 | 22.4 | $785K | 63 | 18 |
| Veterinarians | 16 | #388 of 398 | 8 | 6.0 | $1.2M | 45 | 7 |
| Funeral homes | Not scored | Not scored | 4 | 3.0 | $544K | 80 | 3 |
| Laundromats | Not scored | Not scored | 3 | 2.2 | $7.8M | 62 | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 1.5 | $7.4M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 2 | 1.5 | $7.4M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 2 | 1.5 | $4.8M | Too few | Under 3 |
| Property management | Not scored | Not scored | 2 | 1.5 | Index only | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 2 | 1.5 | $16.1M | Too few | 4 |
| House cleaning | Not scored | Not scored | 1 | 0.7 | $14.7M | Too few | 6 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.7 | $16.8M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
Household spending in the Arkansas City-Winfield area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $14.9M | $1,112 | 116 |
| Gasoline and other fuels | $38.7M | $2,888 | 111 |
| Food away from home | $45.1M | $3,367 | 83 |
| Groceries | $74.4M | $5,560 | 88 |
| Personal care products and services | $11.6M | $870 | 87 |
| Child care and other personal services | $4.2M | $317 | 55 |
| Memberships, classes and admissions | $9.3M | $694 | 71 |
| Medical and dental services | $16.8M | $1,256 | 97 |
| Pets | $9.7M | $724 | 80 |
| Clothing, shoes and related services | $23.4M | $1,746 | 85 |
| Vehicle insurance | $23.5M | $1,759 | 90 |
| Home repairs, maintenance and insurance | $32.2M | $2,408 | 80 |
| Lawn care, cleaning and other household services | $14.7M | $1,099 | 78 |
| Rent and homeowner costs | $170M | $12,697 | 76 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Arkansas City-Winfield area
- Population, 2025 estimate
- 34,382−0.4% since 2020
- Households
- 13,387
- Median age
- 39.5
- Homes lived in by their owners
- 68%
- Vehicles per household
- 2.0
- Land area
- 1,126 sq. mi.
- People per square mile
- 31
- Median household income
- $57,878
- Average household income
- $81,245
- Median home value
- $120,900
- Jobs located here
- 13,490
- Daytime population
- 33,626Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Arkansas City-Winfield area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Arkansas City-Winfield area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Arkansas City-Winfield area 1
- Cowley County, KS34,411 people
Other markets based in Kansas 12
- Wichita, KS metro area652,622 people
- Topeka, KS metro area232,468 people
- Manhattan, KS metro area133,965 people
- Lawrence, KS metro area120,302 people
- Hutchinson, KS area61,553 people
- Salina, KS area59,487 people
- Pittsburg, KS area39,008 people
- Garden City, KS area38,084 people
- Emporia, KS area34,747 people
- Dodge City, KS area34,074 people
- McPherson, KS area30,205 people
- Hays, KS area28,920 people
Questions
How fast is the Arkansas City-Winfield, KS area growing?
Population estimates put the Arkansas City-Winfield area at 34,382 people in 2025, down 0.4% since 2020, against +3.1% for the U.S. It has 13,387 households.
How much do households in the Arkansas City-Winfield, KS area spend?
Households in the Arkansas City-Winfield area spend about $170M a year on rent and homeowner costs, $74.4M on groceries and $45.1M on food away from home. Relative to the U.S., household spending in the Arkansas City-Winfield area runs highest on vehicle maintenance and repairs (an index of 116, where 100 is the U.S. average) and lowest on child care and other personal services (55).
Which business types have the highest market scores in the Arkansas City-Winfield, KS area?
Of the business types scored in the Arkansas City-Winfield area, grocery stores (68), bakeries and dessert shops (65) and grocery and convenience stores (64) have the highest Groundwork market scores. For grocery stores, that ranks #83 of 506 scored small-town markets.
How does the Arkansas City-Winfield, KS area compare with the U.S.?
Median household income in the Arkansas City-Winfield area is $57,878, 28% below the U.S. median of $80,734. The population fell 0.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $120,900, against $332,700 for the U.S. Against the U.S., map listings per household run highest for insurance agencies (44% above the U.S. rate) and lowest for real estate businesses (50% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 43 of the 56 business types have a score in the Arkansas City-Winfield area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Arkansas City-Winfield area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Arkansas City-Winfield area?
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The button opens the report at the center of the Arkansas City-Winfield area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.