Groundwork

Beauty and personal care · Metro area · Illinois

Barbershops in the Peoria, IL metro area

How the Peoria, IL metro area compares with other metro areas and the U.S. for barbershops: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 51 out of 100: Upper middle

Ranked #183 of 387 scored metro areas
#4 of 8 scored metro areas based in Illinois

Listings
65
7 chain locations (11%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$150.9M
On personal care products and services · $981 a household
Spending per listing
$2.3M
23% above the U.S.
Listings per 10k households
4.2
21% below the U.S.
Population, 2025
363,505
−1.3% since 2020

See the barbershops around any address in the Peoria metro area

The site report maps the barbershops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Peoria metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 65 barbershops in the Peoria metro area. Chain locations make up 11% of them, against 12% across the U.S. That comes to 4.2 for every 10,000 households, 21% below the U.S. rate of 5.3.

At $981 per household (2% below the U.S. average), households in the Peoria metro area spend about $150.9M a year on personal care products and services. Spread across 65 barbershops, that is $2.3M per shop, 23% above the U.S. figure of $1.9M. That spending covers all personal care products and services, which barbershops share with other businesses in the trade.

There is no official count of businesses with payroll classed as barber shops in the Peoria metro area: counts under 3 aren’t published. Official counts list 142 one-person businesses without payroll.

Between 2020 and 2025, the population of the Peoria metro area declined 1.3%, against +3.1% for the U.S. The Peoria metro area scores 51 (upper middle) on the Groundwork market score for barbershops, ranking #183 of 387 scored metro areas and #4 of 8 scored metro areas based in Illinois.

How the Peoria metro area compares

The same measures for Illinois and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the barbershops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Barbershops in Peoria, IL metro area compared with Illinois and the U.S.
MeasurePeoria metro areaIllinoisU.S.
Listings per 10k households4.25.15.3
Spending per listing$2.3M$2.1M$1.9M
Households per official establishmentn/a17,13116,589
Official establishment growth, 2019–2023n/a+38.0%+28.5%
Population growth, 2020–2025−1.3%−0.6%+3.1%
Spending per household on personal care products and services$981$1,063$1,005
Median household income$71,857$83,390$80,734
Groundwork market score5139

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/a
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
142Businesses with no payroll
Map listings, September 2026
657 chain locations
Listings at the U.S. rate for this spending
80The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as barber shops in the Peoria metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Peoria metro area

Population, 2025 estimate
363,505−1.3% since 2020
Households
153,870
Median age
40.9
Homes lived in by their owners
73%
Vehicles per household
1.8
Land area
2,468 sq. mi.
People per square mile
148
Median household income
$71,857
Average household income
$95,895
Median home value
$164,200
Jobs located here
167,885
Daytime population
365,155Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Peoria metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the barbershops on map listings by name and distance.

Or open the report at the center of the Peoria metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Barbershops across Illinois

Every Illinois market ranked →

The highest-scoring metro areas in Illinois for barbershops, numbered among those based in Illinois (a market based in another state is listed without a number), with the Peoria metro area marked.

Top metro areas in Illinois

Metro areas in Illinois ranked for barbershops by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
St. Louis, MO-IL684744.1$2.5M−0.2%#66 of 387
1Bloomington, IL63284.0$2.6M+0.1%#91 of 387
2Champaign-Urbana, IL57383.9$2.4M+1.5%#132 of 387
3Springfield, IL55353.9$2.6M−1.2%#147 of 387
4Peoria, IL51654.2$2.3M−1.3%#183 of 387
5Chicago-Naperville-Elgin, IL-IN482,0515.6$2M0.0%#208 of 387
Cape Girardeau, MO-IL44195.0$1.9M+1.7%#256 of 387
Davenport-Moline-Rock Island, IA-IL44915.6$1.7M−0.9%#257 of 387
6Kankakee, IL37235.6$1.7M−1.7%#299 of 387
7Rockford, IL31856.3$1.5M−0.3%#325 of 387

Other business types in the Peoria metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many barbershops are in the Peoria, IL metro area?

The Peoria metro area has 65 barbershops on map listings as of September 2026. 7 of them (11%) are chain locations. The listings count barbershops. No official count is published for barber shops in the Peoria metro area: counts under 3 are left out. Official counts also show 142 one-person businesses without payroll.

How much do households in the Peoria, IL metro area spend on personal care products and services?

About $150.9M a year, or $981 per household. That is 2% below the U.S. average (an index of 98, where 100 is the U.S. average). Spread across the 65 barbershops on map listings, it comes to $2.3M per shop. The spending figure covers all personal care products and services, not only barbershops. It is estimated from the incomes of the 153,870 households in the Peoria metro area and national spending patterns by income.

How does the Peoria, IL metro area compare with the U.S. for barbershops?

The Peoria metro area has 4.2 barbershops per 10,000 households, 21% below the U.S. rate of 5.3. Spending per shop is $2.3M, 23% above the U.S. figure of $1.9M. At the national ratio of barbershops to household spending, the Peoria metro area would have about 80, against 65 on map listings.

How fast is the Peoria, IL metro area growing?

Population estimates put the Peoria metro area at 363,505 people in 2025, down 1.3% since 2020, against +3.1% for the U.S. It has 153,870 households. Median household income in the Peoria metro area is $71,857, 11% below the U.S. median of $80,734.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Peoria metro area scores 51 for barbershops (upper middle), #183 of 387 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Peoria metro area. It maps the barbershops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for barbershops · All 56 business types in the Peoria metro area

Screening a site or an acquisition in the Peoria metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Peoria metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.