Groundwork

Fitness and classes · Metro area · Illinois

Gyms and studios in the Peoria, IL metro area

The gyms and studios in the Peoria, IL metro area, the household spending behind them and how the market ranks against other metro areas.

Groundwork market score · out of 100

Score 49 out of 100: Lower middle

Ranked #196 of 387 scored metro areas
#5 of 8 scored metro areas based in Illinois

Listings
211
37 chain locations (18%)
Official establishments
72
+1.6% since 2019
Household spending a year
$136.9M
On memberships, classes and admissions · $889 a household
Spending per listing
$649K
2% below the U.S.
Listings per 10k households
13.7
8% below the U.S.
Population, 2025
363,505
−1.3% since 2020

See the gyms and studios around any address in the Peoria metro area

The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Peoria metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 211 gyms and studios in the Peoria metro area. Chain locations make up 18% of them, against 20% across the U.S. Per 10,000 households, that is 13.7, 8% below the U.S. rate of 14.9.

Households in the Peoria metro area spend about $136.9M a year on memberships, classes and admissions, or $889 per household, 10% below the U.S. average. Spread across 211 gyms and studios, that is $649K per location, 2% below the U.S. figure of $662K.

The official count of businesses with payroll classed as fitness centers and recreation instruction in the Peoria metro area was 72 in 2023, up 1.6% from 2019. That is one for every 2,137 households, against one for every 1,641 across the U.S. Since fiscal 2022, 3 SBA-backed loans worth $2.4M have gone to businesses classed as fitness centers and recreation instruction in the Peoria metro area.

Population estimates show the Peoria metro area declined 1.3% from 2020 to 2025, against +3.1% for the U.S. For gyms and studios, the Peoria metro area has a Groundwork market score of 49 (lower middle): #196 of 387 scored metro areas and #5 of 8 scored metro areas based in Illinois.

How the Peoria metro area compares

The same measures for Illinois and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Gyms, studios and classes in Peoria, IL metro area compared with Illinois and the U.S.
MeasurePeoria metro areaIllinoisU.S.
Listings per 10k households13.714.614.9
Spending per listing$649K$720K$662K
Households per official establishment2,1371,6681,641
Official establishment growth, 2019–2023+1.6%+3.0%+8.2%
Population growth, 2020–2025−1.3%−0.6%+3.1%
Spending per household on memberships, classes and admissions$889$1,054$983
Median household income$71,857$83,390$80,734
Groundwork market score4951

Official counts and lending

Businesses

Official establishments, 2019 to 2023
72+1.6% over the period
Employees, 2023
1,023
Annual payroll, 2023
$16.6M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
21137 chain locations
Listings at the U.S. rate for this spending
207The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
3
Amount
$2.4M

SBA-backed loans to businesses classed as fitness centers and recreation instruction in the Peoria metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Peoria metro area

Population, 2025 estimate
363,505−1.3% since 2020
Households
153,870
Median age
40.9
Homes lived in by their owners
73%
Vehicles per household
1.8
Land area
2,468 sq. mi.
People per square mile
148
Median household income
$71,857
Average household income
$95,895
Median home value
$164,200
Jobs located here
167,885
Daytime population
365,155Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Peoria metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.

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Gyms, studios and classes across Illinois

Every Illinois market ranked →

The highest-scoring metro areas in Illinois for gyms and studios, numbered among those based in Illinois (a market based in another state is listed without a number), with the Peoria metro area marked.

Top metro areas in Illinois

Metro areas in Illinois ranked for gyms and studios by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Kankakee, IL604611.2$776K−1.7%#96 of 387
2Decatur, IL574510.4$739K−4.3%#117 of 387
3Chicago-Naperville-Elgin, IL-IN555,63215.5$741K0.0%#132 of 387
4Champaign-Urbana, IL5512913.1$653K+1.5%#135 of 387
St. Louis, MO-IL541,63014.0$711K−0.2%#145 of 387
Cape Girardeau, MO-IL525013.1$597K+1.7%#170 of 387
5Peoria, IL4921113.7$649K−1.3%#196 of 387
6Bloomington, IL4810615.1$652K+0.1%#207 of 387
7Rockford, IL4616912.5$658K−0.3%#223 of 387
8Springfield, IL4613515.0$614K−1.2%#226 of 387

Other business types in the Peoria metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many gyms and studios are in the Peoria, IL metro area?

The Peoria metro area has 211 gyms and studios on map listings as of September 2026. 37 of them (18%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 72 businesses with payroll classed as fitness centers and recreation instruction in 2023, up 1.6% from 2019.

How much do households in the Peoria, IL metro area spend on memberships, classes and admissions?

About $136.9M a year, or $889 per household. That is 10% below the U.S. average (an index of 90, where 100 is the U.S. average). Spread across the 211 gyms and studios on map listings, it comes to $649K per location. It is estimated from the incomes of the 153,870 households in the Peoria metro area and national spending patterns by income.

How does the Peoria, IL metro area compare with the U.S. for gyms and studios?

The Peoria metro area has 13.7 gyms and studios per 10,000 households, 8% below the U.S. rate of 14.9. Spending per location is $649K, 2% below the U.S. figure of $662K. At the national ratio of gyms and studios to household spending, the Peoria metro area would have about 207, against 211 on map listings. There is one business with payroll in the industry for every 2,137 households, against one for every 1,641 across the U.S. The official count rose 1.6% from 2019 to 2023, against +8.2% for the U.S.

How fast is the Peoria, IL metro area growing?

Population estimates put the Peoria metro area at 363,505 people in 2025, down 1.3% since 2020, against +3.1% for the U.S. It has 153,870 households. Median household income in the Peoria metro area is $71,857, 11% below the U.S. median of $80,734.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Peoria metro area scores 49 for gyms and studios (lower middle), #196 of 387 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Peoria metro area. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for gyms and studios · All 56 business types in the Peoria metro area

Screening a site or an acquisition in the Peoria metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Peoria metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.