Groundwork

Food and drink · Small-town market · Illinois

Coffee shops and cafes in the Marion-Herrin, IL area

The coffee shops and cafes in the Marion-Herrin, IL area, the household spending behind them and how the market ranks against other small-town markets.

Groundwork market score · out of 100

Score 67 out of 100: Upper middle

Ranked #82 of 529 scored small-town markets
#7 of 20 scored small-town markets based in Illinois

Listings
23
10 chain locations (43%)
Official establishments
10
All snack and nonalcoholic beverage bars
Household spending a year
$104.9M
On food away from home · $3,621 a household
Spending per listing
$4.6M
23% above the U.S.
Listings per 10k households
7.9
28% below the U.S.
Population, 2025
67,225
+0.2% since 2020

See the coffee shops and cafes around any address in the Marion-Herrin area

The site report maps the coffee shops and cafes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Marion-Herrin area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Household spending on food away from home in the Marion-Herrin area comes to about $104.9M a year: $3,621 per household, 11% below the U.S. average. That is about $4.6M of household spending for each cafe on map listings, 23% above the U.S. figure of $3.7M. The spending figure covers all food away from home, not only coffee shops and cafes.

The Marion-Herrin area has 23 coffee shops and cafes on map listings as of September 2026. 10 of them (43%) are chain locations, against 39% across the U.S. That comes to 7.9 for every 10,000 households, 28% below the U.S. rate of 11.0.

The official count of businesses with payroll classed as snack and nonalcoholic beverage bars in the Marion-Herrin area was 10 in 2023. That is one for every 2,898 households, against one for every 1,518 across the U.S. That count covers all snack and nonalcoholic beverage bars (bakeries and dessert shops included), not only coffee shops and cafes.

Population estimates show the Marion-Herrin area grew 0.2% from 2020 to 2025, slower than the U.S. (+3.1%). The Groundwork market score for coffee shops and cafes in the Marion-Herrin area is 67 (upper middle), #82 of 529 scored small-town markets and #7 of 20 scored small-town markets based in Illinois. That puts it in the top quarter of small-town markets.

How the Marion-Herrin area compares

The same measures for Illinois and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the coffee shops and cafes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Coffee shops and cafes in Marion-Herrin, IL area compared with Illinois and the U.S.
MeasureMarion-Herrin areaIllinoisU.S.
Listings per 10k households7.910.311.0
Spending per listing$4.6M$4.1M$3.7M
Households per official establishment (all snack and nonalcoholic beverage bars)2,8981,8811,518
Official establishment growth, 2019–2023n/a+22.5%+24.3%
Population growth, 2020–2025+0.2%−0.6%+3.1%
Spending per household on food away from home$3,621$4,215$4,070
Median household income$65,604$83,390$80,734
Groundwork market score6757

Official counts and lending

Businesses

Official establishments, 2019 to 2023
10All snack and nonalcoholic beverage bars
Employees, 2023
119
Annual payroll, 2023
$1.7M
One-person businesses, 2023
0All snack and nonalcoholic beverage bars with no payroll
Map listings, September 2026
2310 chain locations
Listings at the U.S. rate for this spending
28The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as snack and nonalcoholic beverage bars in the Marion-Herrin area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all snack and nonalcoholic beverage bars, not only coffee shops and cafes.

Population and households in the Marion-Herrin area

Population, 2025 estimate
67,225+0.2% since 2020
Households
28,983
Median age
42.8
Homes lived in by their owners
71%
Vehicles per household
1.8
Land area
420 sq. mi.
People per square mile
159
Median household income
$65,604
Average household income
$85,846
Median home value
$156,400
Jobs located here
28,604
Daytime population
68,042Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Marion-Herrin area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the coffee shops and cafes on map listings by name and distance.

Or open the report at the center of the Marion-Herrin area. Signed out, you see a blurred preview; on an account, each report is one action.

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Coffee shops and cafes across Illinois

Every Illinois market ranked →

The highest-scoring small-town markets in Illinois for coffee shops and cafes, numbered among those based in Illinois, with the Marion-Herrin area marked.

Top small-town markets in Illinois

Small-town markets in Illinois ranked for coffee shops and cafes by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Rochelle, IL80146.7$5.9M−0.7%#9 of 529
2Effingham, IL76105.5$7M−0.9%#20 of 529
3Charleston-Mattoon, IL68115.3$6.3M−1.0%#68 of 529
4Dixon, IL6896.7$5.5M−3.4%#70 of 529
5Mount Vernon, IL6796.1$5.7M−2.3%#78 of 529
6Pontiac, IL67128.2$4.6M−2.1%#81 of 529
7Marion-Herrin, IL67237.9$4.6M+0.2%#82 of 529
8Freeport, IL6294.6$7.5M−3.0%#126 of 529
9Ottawa, IL57589.4$4M−1.6%#193 of 529
10Danville, IL55175.7$5.9M−3.7%#212 of 529

Other business types in the Marion-Herrin area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many coffee shops and cafes are in the Marion-Herrin, IL area?

Map listings as of September 2026 show 23 coffee shops and cafes in the Marion-Herrin area. 10 of them (43%) are chain locations. The listings count coffee, tea, juice and bubble tea shops, and cafes. Official counts show 10 businesses with payroll classed as snack and nonalcoholic beverage bars in 2023. The official count takes in all snack and nonalcoholic beverage bars, not only coffee shops and cafes: bakeries and dessert shops are counted too.

How much do households in the Marion-Herrin, IL area spend on food away from home?

About $104.9M a year, or $3,621 per household. That is 11% below the U.S. average (an index of 89, where 100 is the U.S. average). Spread across the 23 coffee shops and cafes on map listings, it comes to $4.6M per cafe. That spending covers all food away from home, which coffee shops and cafes share with other businesses in the trade. It is estimated from the incomes of the 28,983 households in the Marion-Herrin area and national spending patterns by income.

How does the Marion-Herrin, IL area compare with the U.S. for coffee shops and cafes?

The Marion-Herrin area has 7.9 coffee shops and cafes per 10,000 households, 28% below the U.S. rate of 11.0. Spending per cafe is $4.6M, 23% above the U.S. figure of $3.7M. At the U.S. ratio of coffee shops and cafes to household spending, the Marion-Herrin area would have about 28, against 23 on map listings. There is one business with payroll in the industry for every 2,898 households, against one for every 1,518 across the U.S.

How fast is the Marion-Herrin, IL area growing?

Population estimates put the Marion-Herrin area at 67,225 people in 2025, up 0.2% since 2020, slower than the U.S. (+3.1%). It has 28,983 households. Median household income in the Marion-Herrin area is $65,604, 19% below the U.S. median of $80,734.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Marion-Herrin area scores 67 for coffee shops and cafes (upper middle), #82 of 529 scored small-town markets.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Marion-Herrin area. It maps the coffee shops and cafes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for coffee shops and cafes · All 56 business types in the Marion-Herrin area

Screening a site or an acquisition in the Marion-Herrin area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Marion-Herrin area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.