Groundwork

Pets · Small-town market · Illinois

Pet grooming and boarding businesses in the Marion-Herrin, IL area

Competitor counts, household spending and official business counts for pet grooming and boarding businesses in the Marion-Herrin, IL area, set against other small-town markets and the U.S.

Groundwork market score · out of 100

Score 49 out of 100: Lower middle

Ranked #207 of 387 scored small-town markets
#4 of 17 scored small-town markets based in Illinois

Listings
15
1 chain location (7%)
Official establishments
5
Businesses with payroll, 2023
Household spending a year
$22.7M
On pets · $782 a household
Spending per listing
$1.5M
41% below the U.S.
Listings per 10k households
5.2
44% above the U.S.
Population, 2025
67,225
+0.2% since 2020

See the pet grooming and boarding businesses around any address in the Marion-Herrin area

The site report maps the pet grooming and boarding businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Marion-Herrin area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Household spending on pets in the Marion-Herrin area comes to about $22.7M a year: $782 per household, 14% below the U.S. average. That is about $1.5M of household spending for each business on map listings, 41% below the U.S. figure of $2.5M. The spending figure covers all pets, not only pet grooming and boarding businesses.

There are 15 pet grooming and boarding businesses on map listings in the Marion-Herrin area as of September 2026. One of them (7%) is a chain location, against 9% across the U.S. That is 5.2 per 10,000 households, 44% above the U.S. rate of 3.6.

The official count of businesses with payroll classed as pet care (except veterinary) in the Marion-Herrin area was 5 in 2023. That is one for every 5,797 households, against one for every 5,057 across the U.S. Since fiscal 2022, 2 SBA-backed loans worth $873K have gone to businesses classed as pet care (except veterinary) in the Marion-Herrin area.

Population estimates show the Marion-Herrin area grew 0.2% from 2020 to 2025, slower than the U.S. (+3.1%). The Groundwork market score for pet grooming and boarding businesses in the Marion-Herrin area is 49 (lower middle), #207 of 387 scored small-town markets and #4 of 17 scored small-town markets based in Illinois.

How the Marion-Herrin area compares

The same measures for Illinois and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet grooming and boarding businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Pet grooming and boarding in Marion-Herrin, IL area compared with Illinois and the U.S.
MeasureMarion-Herrin areaIllinoisU.S.
Listings per 10k households5.23.73.6
Spending per listing$1.5M$2.5M$2.5M
Households per official establishment5,7974,9335,057
Official establishment growth, 2019–2023n/a+12.9%+25.2%
Population growth, 2020–2025+0.2%−0.6%+3.1%
Spending per household on pets$782$925$909
Median household income$65,604$83,390$80,734
Groundwork market score4948

Official counts and lending

Businesses

Official establishments, 2019 to 2023
5
Employees, 2023
46
Annual payroll, 2023
$1.1M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
151 chain location
Listings at the U.S. rate for this spending
9The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
2
Amount
$873K

SBA-backed loans to businesses classed as pet care (except veterinary) in the Marion-Herrin area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Marion-Herrin area

Population, 2025 estimate
67,225+0.2% since 2020
Households
28,983
Median age
42.8
Homes lived in by their owners
71%
Vehicles per household
1.8
Land area
420 sq. mi.
People per square mile
159
Median household income
$65,604
Average household income
$85,846
Median home value
$156,400
Jobs located here
28,604
Daytime population
68,042Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Marion-Herrin area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet grooming and boarding businesses on map listings by name and distance.

Or open the report at the center of the Marion-Herrin area. Signed out, you see a blurred preview; on an account, each report is one action.

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Pet grooming and boarding across Illinois

Every Illinois market ranked →

The highest-scoring small-town markets in Illinois for pet grooming and boarding businesses, numbered among those based in Illinois, with the Marion-Herrin area marked.

Top small-town markets in Illinois

Small-town markets in Illinois ranked for pet grooming and boarding businesses by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Rochelle, IL6673.4$2.5M−0.7%#75 of 387
2Dixon, IL5453.7$2.2M−3.4%#162 of 387
3Quincy, IL-MO50154.8$1.6M−2.0%#193 of 387
4Marion-Herrin, IL49155.2$1.5M+0.2%#207 of 387
5Effingham, IL4784.4$1.9M−0.9%#218 of 387
6Pontiac, IL4774.8$1.7M−2.1%#220 of 387
7Canton, IL4553.6$2M−2.0%#233 of 387
8Lincoln, IL4354.4$1.8M−2.5%#250 of 387
9Danville, IL38113.7$2M−3.7%#281 of 387
10Ottawa, IL37335.3$1.5M−1.6%#296 of 387

Other business types in the Marion-Herrin area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many pet grooming and boarding businesses are in the Marion-Herrin, IL area?

As of September 2026, map listings count 15 pet grooming and boarding businesses in the Marion-Herrin area. One of them (7%) is a chain location. The listings count groomers, boarding, dog daycare and pet sitters. Official counts show 5 businesses with payroll classed as pet care (except veterinary) in 2023.

How much do households in the Marion-Herrin, IL area spend on pets?

About $22.7M a year, or $782 per household. That is 14% below the U.S. average (an index of 86, where 100 is the U.S. average). Spread across the 15 pet grooming and boarding businesses on map listings, it comes to $1.5M per business. That spending covers all pets, which pet grooming and boarding businesses share with other businesses in the trade. It is estimated from the incomes of the 28,983 households in the Marion-Herrin area and national spending patterns by income.

How does the Marion-Herrin, IL area compare with the U.S. for pet grooming and boarding businesses?

The Marion-Herrin area has 5.2 pet grooming and boarding businesses per 10,000 households, 44% above the U.S. rate of 3.6. Spending per business is $1.5M, 41% below the U.S. figure of $2.5M. At the U.S. ratio of pet grooming and boarding businesses to household spending, the Marion-Herrin area would have about 9, against 15 on map listings. There is one business with payroll in the industry for every 5,797 households, against one for every 5,057 across the U.S.

How fast is the Marion-Herrin, IL area growing?

Population estimates put the Marion-Herrin area at 67,225 people in 2025, up 0.2% since 2020, slower than the U.S. (+3.1%). It has 28,983 households. Median household income in the Marion-Herrin area is $65,604, 19% below the U.S. median of $80,734.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Marion-Herrin area scores 49 for pet grooming and boarding businesses (lower middle), #207 of 387 scored small-town markets.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Marion-Herrin area. It maps the pet grooming and boarding businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for pet grooming and boarding businesses · All 56 business types in the Marion-Herrin area

Screening a site or an acquisition in the Marion-Herrin area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Marion-Herrin area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.