Groundwork

Auto · Small-town market · Illinois

Collision repair and body shops in the Marion-Herrin, IL area

How the Marion-Herrin, IL area compares with other small-town markets and the U.S. for collision repair and body shops: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 56 out of 100: Upper middle

Ranked #144 of 387 scored small-town markets
#2 of 16 scored small-town markets based in Illinois

Listings
12
1 chain location (8%)
Official establishments
5
Businesses with payroll, 2023
Household spending a year
$29.6M
On vehicle maintenance and repairs · $1,021 a household
Spending per listing
$2.5M
20% below the U.S.
Listings per 10k households
4.1
32% above the U.S.
Population, 2025
67,225
+0.2% since 2020

See the collision repair and body shops around any address in the Marion-Herrin area

The site report maps the collision repair and body shops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Marion-Herrin area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Households in the Marion-Herrin area spend about $29.6M a year on vehicle maintenance and repairs, or $1,021 per household, 7% above the U.S. average. That is about $2.5M of household spending for each shop on map listings, 20% below the U.S. figure of $3.1M. The spending figure covers all vehicle maintenance and repairs, not only collision repair and body shops.

There are 12 collision repair and body shops on map listings in the Marion-Herrin area as of September 2026. One of them (8%) is a chain location, against 14% across the U.S. That is 4.1 per 10,000 households, 32% above the U.S. rate of 3.1.

The official count of businesses with payroll classed as automotive body, paint and interior repair in the Marion-Herrin area was 5 in 2023. That is one for every 5,797 households, against one for every 3,689 across the U.S.

Between 2020 and 2025, the population of the Marion-Herrin area grew 0.2%, slower than the U.S. (+3.1%). The Marion-Herrin area scores 56 (upper middle) on the Groundwork market score for collision repair and body shops, ranking #144 of 387 scored small-town markets and #2 of 16 scored small-town markets based in Illinois.

How the Marion-Herrin area compares

The same measures for Illinois and the whole U.S. Spending per listing divides a year of household spending on all vehicle maintenance and repairs by the collision repair and body shops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Collision repair and body shops in Marion-Herrin, IL area compared with Illinois and the U.S.
MeasureMarion-Herrin areaIllinoisU.S.
Listings per 10k households4.13.23.1
Spending per listing$2.5M$3M$3.1M
Households per official establishment5,7973,2833,689
Official establishment growth, 2019–2023n/a−5.8%−0.8%
Population growth, 2020–2025+0.2%−0.6%+3.1%
Spending per household on vehicle maintenance and repairs$1,021$975$958
Median household income$65,604$83,390$80,734
Groundwork market score5633

Official counts and lending

Businesses

Official establishments, 2019 to 2023
5
Employees, 2023
14
Annual payroll, 2023
$520K
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
121 chain location
Listings at the U.S. rate for this spending
10The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as automotive body, paint and interior repair in the Marion-Herrin area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Marion-Herrin area

Population, 2025 estimate
67,225+0.2% since 2020
Households
28,983
Median age
42.8
Homes lived in by their owners
71%
Vehicles per household
1.8
Land area
420 sq. mi.
People per square mile
159
Median household income
$65,604
Average household income
$85,846
Median home value
$156,400
Jobs located here
28,604
Daytime population
68,042Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Marion-Herrin area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the collision repair and body shops on map listings by name and distance.

Or open the report at the center of the Marion-Herrin area. Signed out, you see a blurred preview; on an account, each report is one action.

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Collision repair and body shops across Illinois

Every Illinois market ranked →

The highest-scoring small-town markets in Illinois for collision repair and body shops, numbered among those based in Illinois, with the Marion-Herrin area marked.

Top small-town markets in Illinois

Small-town markets in Illinois ranked for collision repair and body shops by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Canton, IL5753.6$2.9M−2.0%#138 of 387
2Marion-Herrin, IL56124.1$2.5M+0.2%#144 of 387
3Rochelle, IL5362.9$3.8M−0.7%#158 of 387
4Galesburg, IL5262.9$3.3M−4.1%#167 of 387
5Carbondale, IL5083.5$2.6M−1.5%#187 of 387
6Dixon, IL4853.7$2.9M−3.4%#205 of 387
7Sterling, IL4493.9$2.7M−2.6%#241 of 387
8Pontiac, IL4264.1$2.6M−2.1%#253 of 387
9Ottawa, IL42254.0$2.6M−1.6%#254 of 387
10Effingham, IL4184.4$2.7M−0.9%#261 of 387

Other business types in the Marion-Herrin area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many collision repair and body shops are in the Marion-Herrin, IL area?

As of September 2026, map listings count 12 collision repair and body shops in the Marion-Herrin area. One of them (8%) is a chain location. The listings count collision repair and auto body shops. Official counts show 5 businesses with payroll classed as automotive body, paint and interior repair in 2023.

How much do households in the Marion-Herrin, IL area spend on vehicle maintenance and repairs?

About $29.6M a year, or $1,021 per household. That is 7% above the U.S. average (an index of 107, where 100 is the U.S. average). Spread across the 12 collision repair and body shops on map listings, it comes to $2.5M per shop. That spending covers all vehicle maintenance and repairs, which collision repair and body shops share with other businesses in the trade. It is estimated from the incomes of the 28,983 households in the Marion-Herrin area and national spending patterns by income.

How does the Marion-Herrin, IL area compare with the U.S. for collision repair and body shops?

The Marion-Herrin area has 4.1 collision repair and body shops per 10,000 households, 32% above the U.S. rate of 3.1. Spending per shop is $2.5M, 20% below the U.S. figure of $3.1M. At the U.S. ratio of collision repair and body shops to household spending, the Marion-Herrin area would have about 10, against 12 on map listings. There is one business with payroll in the industry for every 5,797 households, against one for every 3,689 across the U.S.

How fast is the Marion-Herrin, IL area growing?

Population estimates put the Marion-Herrin area at 67,225 people in 2025, up 0.2% since 2020, slower than the U.S. (+3.1%). It has 28,983 households. Median household income in the Marion-Herrin area is $65,604, 19% below the U.S. median of $80,734.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Marion-Herrin area scores 56 for collision repair and body shops (upper middle), #144 of 387 scored small-town markets.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Marion-Herrin area. It maps the collision repair and body shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for collision repair and body shops · All 56 business types in the Marion-Herrin area

Screening a site or an acquisition in the Marion-Herrin area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Marion-Herrin area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.