Pets · County · Illinois
Pet businesses in Madison County, IL
Competitor counts, household spending and official business counts for pet businesses in Madison County, IL, set against other counties and the U.S.
Groundwork market score · out of 100
Score 54 out of 100: Upper middle
Ranked #902 of 2,200 scored counties
#16 of 83 scored counties in Illinois
- Listings
- 117
- 18 chain locations (15%)
- Official establishments
- 58
- +3.6% since 2019
- Household spending a year
- $94.6M
- On pets · $859 a household
- Spending per listing
- $808K
- 8% below the U.S.
- Listings per 10k households
- 10.6
- 2% above the U.S.
- Population, 2025
- 263,110
- −1.0% since 2020
See the pet businesses around any address in Madison County
The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Madison County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 117 pet businesses in Madison County. 18 of them (15%) are chain locations, against 17% across the U.S. That comes to 10.6 for every 10,000 households, 2% above the U.S. rate of 10.4.
Households in Madison County spend about $94.6M a year on pets, or $859 per household, 6% below the U.S. average. Spread across 117 pet businesses, that is $808K per business, 8% below the U.S. figure of $878K.
The official count of businesses with payroll classed as pet care, veterinarians and pet stores in Madison County was 58 in 2023, up 3.6% from 2019. That is one for every 1,899 households, against one for every 1,852 across the U.S. Official counts also show 122 one-person businesses without payroll. Since fiscal 2022, 6 SBA-backed loans worth $907K have gone to businesses classed as pet care, veterinarians and pet stores in Madison County.
Between 2020 and 2025, the population of Madison County declined 1.0%, against +3.1% for the U.S. Madison County scores 54 (upper middle) on the Groundwork market score for pet businesses, ranking #902 of 2,200 scored counties and #16 of 83 scored counties in Illinois.
How Madison County compares
The same measures for Illinois and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Madison County | Illinois | U.S. |
|---|---|---|---|
| Listings per 10k households | 10.6 | 9.9 | 10.4 |
| Spending per listing | $808K | $935K | $878K |
| Households per official establishment | 1,899 | 1,977 | 1,852 |
| Official establishment growth, 2019–2023 | +3.6% | +7.6% | +11.4% |
| Population growth, 2020–2025 | −1.0% | −0.6% | +3.1% |
| Spending per household on pets | $859 | $925 | $909 |
| Median household income | $75,793 | $83,390 | $80,734 |
| Groundwork market score | 54 | 55 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 56 → 58+3.6% over the period
- Employees, 2023
- 721
- Annual payroll, 2023
- $28M
- One-person businesses, 2023
- 122Businesses with no payroll
- Map listings, September 2026
- 11718 chain locations
- Listings at the U.S. rate for this spending
- 108The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 6
- Amount
- $907K
SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in Madison County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Madison County
- Population, 2025 estimate
- 263,110−1.0% since 2020
- Households
- 110,134
- Median age
- 41.0
- Homes lived in by their owners
- 74%
- Vehicles per household
- 1.8
- Land area
- 716 sq. mi.
- People per square mile
- 369
- Median household income
- $75,793+24.8% vs. 2015–2019, before inflation
- Average household income
- $98,419
- Median home value
- $173,000
- Jobs located here
- 107,257
- Daytime population
- 246,510Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Madison County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.
Or open the report at the center of Madison County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPet businesses across Illinois
Every Illinois market ranked →The highest-scoring counties in Illinois for pet businesses, numbered among those based in Illinois, with Madison County marked.
Top counties in Illinois
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Cook County, IL | 72 | 1,508 | 7.2 | $1.3M | −1.3% | #214 of 2,200 |
| 2Boone County, IL | 72 | 17 | 8.7 | $1M | +0.4% | #221 of 2,200 |
| 3Will County, IL | 66 | 272 | 11.1 | $957K | +2.2% | #426 of 2,200 |
| 4St. Clair County, IL | 65 | 74 | 7.3 | $1.2M | −2.5% | #457 of 2,200 |
| 5Kendall County, IL | 65 | 59 | 13.0 | $819K | +9.9% | #480 of 2,200 |
| 6Kane County, IL | 64 | 213 | 11.5 | $901K | +1.8% | #504 of 2,200 |
| 7DuPage County, IL | 63 | 392 | 11.2 | $989K | +0.3% | #537 of 2,200 |
| 8Piatt County, IL | 63 | 8 | 11.6 | $803K | +0.6% | #555 of 2,200 |
| 9Ogle County, IL | 60 | 20 | 9.6 | $891K | −0.7% | #653 of 2,200 |
| 10Jersey County, IL | 59 | 8 | 10.0 | $863K | −1.5% | #690 of 2,200 |
| 16Madison County, IL | 54 | 117 | 10.6 | $808K | −1.0% | #902 of 2,200 |
Other business types in Madison County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses54
- Veterinarians58
- Pet grooming and boarding49
- Pet stores67
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pet businesses are in Madison County, IL?
There are 117 pet businesses on map listings in Madison County as of September 2026. 18 of them (15%) are chain locations. The listings count vets, groomers, boarding and pet stores. Official counts show 58 businesses with payroll classed as pet care, veterinarians and pet stores in 2023, up 3.6% from 2019. Another 122 one-person businesses have no payroll, by official counts.
How much do households in Madison County, IL spend on pets?
About $94.6M a year, or $859 per household. That is 6% below the U.S. average (an index of 94, where 100 is the U.S. average). Spread across the 117 pet businesses on map listings, it comes to $808K per business. It is estimated from the incomes of the 110,134 households in Madison County and national spending patterns by income.
How does Madison County, IL compare with the U.S. for pet businesses?
Madison County has 10.6 pet businesses per 10,000 households, 2% above the U.S. rate of 10.4. Spending per business is $808K, 8% below the U.S. figure of $878K. At the national ratio of pet businesses to household spending, Madison County would have about 108, against 117 on map listings. There is one business with payroll in the industry for every 1,899 households, against one for every 1,852 across the U.S. The official count rose 3.6% from 2019 to 2023, against +11.4% for the U.S.
How fast is Madison County, IL growing?
Population estimates put Madison County at 263,110 people in 2025, down 1.0% since 2020, against +3.1% for the U.S. It has 110,134 households. The median household income in Madison County is $75,793 a year, 6% below the U.S. median of $80,734. That rose 24.8% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Madison County scores 54 for pet businesses (upper middle), #902 of 2,200 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Madison County. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pet businesses · All 56 business types in Madison County
Screening a site or an acquisition in Madison County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Madison County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.