Fitness and classes · County · Illinois
Gyms and studios in Madison County, IL
Competitor counts, household spending and official business counts for gyms and studios in Madison County, IL, set against other counties and the U.S.
Groundwork market score · out of 100
Score 47 out of 100: Lower middle
Ranked #1,205 of 2,088 scored counties
#46 of 81 scored counties in Illinois
- Listings
- 154
- 24 chain locations (16%)
- Official establishments
- 61
- +7.0% since 2019
- Household spending a year
- $101.6M
- On memberships, classes and admissions · $923 a household
- Spending per listing
- $660K
- In line with the U.S.
- Listings per 10k households
- 14.0
- 6% below the U.S.
- Population, 2025
- 263,110
- −1.0% since 2020
See the gyms and studios around any address in Madison County
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Madison County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $923 per household (6% below the U.S. average), households in Madison County spend about $101.6M a year on memberships, classes and admissions. That works out to $660K per location, in line with the U.S. figure of $662K.
Madison County has 154 gyms and studios on map listings as of September 2026. 24 of them (16%) are chain locations, against 20% across the U.S. That comes to 14.0 for every 10,000 households, 6% below the U.S. rate of 14.9.
In 2023, official counts showed 61 businesses with payroll in Madison County classed as fitness centers and recreation instruction, up 7.0% from 2019. That is one for every 1,805 households, against one for every 1,641 across the U.S. Since fiscal 2022, 6 SBA-backed loans worth $1.5M have gone to businesses classed as fitness centers and recreation instruction in Madison County.
Between 2020 and 2025, the population of Madison County declined 1.0%, against +3.1% for the U.S. For gyms and studios, Madison County has a Groundwork market score of 47 (lower middle): #1,205 of 2,088 scored counties and #46 of 81 scored counties in Illinois.
How Madison County compares
The same measures for Illinois and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Madison County | Illinois | U.S. |
|---|---|---|---|
| Listings per 10k households | 14.0 | 14.6 | 14.9 |
| Spending per listing | $660K | $720K | $662K |
| Households per official establishment | 1,805 | 1,668 | 1,641 |
| Official establishment growth, 2019–2023 | +7.0% | +3.0% | +8.2% |
| Population growth, 2020–2025 | −1.0% | −0.6% | +3.1% |
| Spending per household on memberships, classes and admissions | $923 | $1,054 | $983 |
| Median household income | $75,793 | $83,390 | $80,734 |
| Groundwork market score | 47 | 51 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 57 → 61+7.0% over the period
- Employees, 2023
- 893
- Annual payroll, 2023
- $13.7M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 15424 chain locations
- Listings at the U.S. rate for this spending
- 154The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 6
- Amount
- $1.5M
SBA-backed loans to businesses classed as fitness centers and recreation instruction in Madison County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Madison County
- Population, 2025 estimate
- 263,110−1.0% since 2020
- Households
- 110,134
- Median age
- 41.0
- Homes lived in by their owners
- 74%
- Vehicles per household
- 1.8
- Land area
- 716 sq. mi.
- People per square mile
- 369
- Median household income
- $75,793+24.8% vs. 2015–2019, before inflation
- Average household income
- $98,419
- Median home value
- $173,000
- Jobs located here
- 107,257
- Daytime population
- 246,510Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Madison County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of Madison County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across Illinois
Every Illinois market ranked →The highest-scoring counties in Illinois for gyms and studios, numbered among those based in Illinois, with Madison County marked.
Top counties in Illinois
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Boone County, IL | 77 | 17 | 8.7 | $1.1M | +0.4% | #102 of 2,088 |
| 2Piatt County, IL | 69 | 9 | 13.0 | $800K | +0.6% | #285 of 2,088 |
| 3Jersey County, IL | 68 | 5 | 6.3 | $1.5M | −1.5% | #294 of 2,088 |
| 4Mercer County, IL | 66 | 5 | 7.6 | $1.1M | −2.6% | #362 of 2,088 |
| 5Kendall County, IL | 66 | 72 | 15.9 | $792K | +9.9% | #381 of 2,088 |
| 6Douglas County, IL | 64 | 8 | 10.3 | $821K | +0.5% | #447 of 2,088 |
| 7Woodford County, IL | 63 | 21 | 14.3 | $755K | −0.8% | #490 of 2,088 |
| 8Will County, IL | 61 | 388 | 15.9 | $803K | +2.2% | #554 of 2,088 |
| 9Bond County, IL | 61 | 6 | 9.8 | $802K | +0.6% | #555 of 2,088 |
| 10Ogle County, IL | 61 | 24 | 11.5 | $787K | −0.7% | #556 of 2,088 |
| 46Madison County, IL | 47 | 154 | 14.0 | $660K | −1.0% | #1,205 of 2,088 |
Other business types in Madison County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes47
- Gyms47
- Yoga, Pilates and fitness studios47
- Martial arts and dance studios55
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in Madison County, IL?
Map listings as of September 2026 show 154 gyms and studios in Madison County. 24 of them (16%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 61 businesses with payroll classed as fitness centers and recreation instruction in 2023, up 7.0% from 2019.
How much do households in Madison County, IL spend on memberships, classes and admissions?
About $101.6M a year, or $923 per household. That is 6% below the U.S. average (an index of 94, where 100 is the U.S. average). Spread across the 154 gyms and studios on map listings, it comes to $660K per location. It is estimated from the incomes of the 110,134 households in Madison County and national spending patterns by income.
How does Madison County, IL compare with the U.S. for gyms and studios?
Madison County has 14.0 gyms and studios per 10,000 households, 6% below the U.S. rate of 14.9. Spending per location is $660K, in line with the U.S. figure of $662K. The count on map listings matches the U.S. ratio of gyms and studios to household spending. There is one business with payroll in the industry for every 1,805 households, against one for every 1,641 across the U.S. The official count rose 7.0% from 2019 to 2023, against +8.2% for the U.S.
How fast is Madison County, IL growing?
Population estimates put Madison County at 263,110 people in 2025, down 1.0% since 2020, against +3.1% for the U.S. It has 110,134 households. The median household income in Madison County is $75,793 a year, 6% below the U.S. median of $80,734. That rose 24.8% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Madison County scores 47 for gyms and studios (lower middle), #1,205 of 2,088 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Madison County. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in Madison County
Screening a site or an acquisition in Madison County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Madison County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.