Real estate · County · Illinois
Real estate businesses in Madison County, IL
How Madison County, IL compares with other counties and the U.S. for real estate businesses: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 38 out of 100: Lower middle
Ranked #1,735 of 2,229 scored counties
#66 of 83 scored counties in Illinois
- Listings
- 302
- 23 chain locations (8%)
- Official establishments
- 134
- +7.2% since 2019
- Household spending a year
- $1.6B
- On rent and homeowner costs · $14,171 a household
- Housing spending per listing (U.S. = 100)
- 119
- 19% above the U.S.
- Listings per 10k households
- 27.4
- 29% below the U.S.
- Population, 2025
- 263,110
- −1.0% since 2020
See the real estate businesses around any address in Madison County
The site report maps the real estate businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Madison County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For real estate businesses, Madison County has a Groundwork market score of 38 (lower middle): #1,735 of 2,229 scored counties and #66 of 83 scored counties in Illinois. That puts it in the bottom quarter of counties.
As of September 2026, map listings count 302 real estate businesses in Madison County. Of those, 23 are chain locations, or 8%, against 6% across the U.S. That is 27.4 per 10,000 households, 29% below the U.S. rate of 38.5.
Households in Madison County spend about $1.6B a year on rent and homeowner costs, or $14,171 per household, 15% below the U.S. average. Housing spending per office is 19% above the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate businesses take in.
In 2023, official counts showed 134 businesses with payroll in Madison County classed as real estate agents, property managers, mortgage lenders and inspectors, up 7.2% from 2019. That is one for every 822 households, against one for every 414 across the U.S. Population estimates show Madison County declined 1.0% from 2020 to 2025, against +3.1% for the U.S.
How Madison County compares
The same measures for Illinois and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.
| Measure | Madison County | Illinois | U.S. |
|---|---|---|---|
| Listings per 10k households | 27.4 | 32.7 | 38.5 |
| Housing spending per listing (U.S. = 100) | 119 | 105 | 100 |
| Households per official establishment | 822 | 543 | 414 |
| Official establishment growth, 2019–2023 | +7.2% | +4.1% | +15.8% |
| Population growth, 2020–2025 | −1.0% | −0.6% | +3.1% |
| Spending per household on rent and homeowner costs | $14,171 | $14,866 | $16,661 |
| Median household income | $75,793 | $83,390 | $80,734 |
| Groundwork market score | 38 | 43 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 125 → 134+7.2% over the period
- Employees, 2023
- 396
- Annual payroll, 2023
- $23.2M
- One-person businesses, 2023
- 826Businesses with no payroll
- Map listings, September 2026
- 30223 chain locations
- Listings at the U.S. rate for this spending
- 360The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as real estate agents, property managers, mortgage lenders and inspectors in Madison County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Madison County
- Population, 2025 estimate
- 263,110−1.0% since 2020
- Households
- 110,134
- Median age
- 41.0
- Homes lived in by their owners
- 74%
- Vehicles per household
- 1.8
- Land area
- 716 sq. mi.
- People per square mile
- 369
- Median household income
- $75,793+24.8% vs. 2015–2019, before inflation
- Average household income
- $98,419
- Median home value
- $173,000
- Jobs located here
- 107,257
- Daytime population
- 246,510Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Madison County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate businesses on map listings by name and distance.
Or open the report at the center of Madison County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardReal estate across Illinois
Every Illinois market ranked →The highest-scoring counties in Illinois for real estate businesses, numbered among those based in Illinois, with Madison County marked.
Top counties in Illinois
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Woodford County, IL | 70 | 10 | 6.8 | 514 | −0.8% | #199 of 2,229 |
| 2Boone County, IL | 67 | 19 | 9.8 | 348 | +0.4% | #286 of 2,229 |
| 3Douglas County, IL | 67 | 11 | 14.2 | 226 | +0.5% | #304 of 2,229 |
| 4Henry County, IL | 66 | 16 | 7.9 | 405 | −2.2% | #326 of 2,229 |
| 5Bureau County, IL | 66 | 11 | 7.8 | 394 | −2.1% | #327 of 2,229 |
| 6Randolph County, IL | 64 | 13 | 10.9 | 279 | −0.6% | #395 of 2,229 |
| 7Piatt County, IL | 64 | 12 | 17.3 | 201 | +0.6% | #414 of 2,229 |
| 8Clinton County, IL | 63 | 22 | 15.1 | 223 | +0.6% | #448 of 2,229 |
| 9Fulton County, IL | 62 | 13 | 9.4 | 314 | −2.0% | #481 of 2,229 |
| 10Shelby County, IL | 61 | 9 | 10.1 | 304 | −1.6% | #527 of 2,229 |
| 66Madison County, IL | 38 | 302 | 27.4 | 119 | −1.0% | #1,735 of 2,229 |
Other business types in Madison County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many real estate businesses are in Madison County, IL?
Madison County has 302 real estate businesses on map listings as of September 2026. 23 of them (8%) are chain locations. The listings count real estate agents and brokers, property managers, mortgage brokers and lenders, and home inspectors. Official counts show 134 businesses with payroll classed as real estate agents, property managers, mortgage lenders and inspectors in 2023, up 7.2% from 2019. Official counts also show 826 one-person businesses without payroll.
How much do households in Madison County, IL spend on rent and homeowner costs?
About $1.6B a year, or $14,171 per household. That is 15% below the U.S. average (an index of 85, where 100 is the U.S. average). For the 302 real estate businesses on map listings, housing spending per office is 19% above the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate businesses take in. It is estimated from the incomes of the 110,134 households in Madison County and national spending patterns by income.
How does Madison County, IL compare with the U.S. for real estate businesses?
Madison County has 27.4 real estate businesses per 10,000 households, 29% below the U.S. rate of 38.5. The index of housing spending per office is 119, where 100 is the U.S. At the national ratio of real estate businesses to household spending, Madison County would have about 360, against 302 on map listings. There is one business with payroll in the industry for every 822 households, against one for every 414 across the U.S. The official count rose 7.2% from 2019 to 2023, against +15.8% for the U.S.
How fast is Madison County, IL growing?
Population estimates put Madison County at 263,110 people in 2025, down 1.0% since 2020, against +3.1% for the U.S. It has 110,134 households. The median household income in Madison County is $75,793 a year, 6% below the U.S. median of $80,734. That rose 24.8% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Madison County scores 38 for real estate businesses (lower middle), #1,735 of 2,229 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Madison County. It maps the real estate businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for real estate businesses · All 56 business types in Madison County
Screening a site or an acquisition in Madison County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Madison County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.