Beauty and personal care · Metro area · Illinois
Barbershops in the Chicago-Naperville-Elgin, IL-IN metro area
How the Chicago-Naperville-Elgin, IL-IN metro area compares with other metro areas and the U.S. for barbershops: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 48 out of 100: Lower middle
Ranked #208 of 387 scored metro areas
#5 of 8 scored metro areas based in Illinois
- Listings
- 2,051
- 277 chain locations (14%)
- Official establishments
- 271
- +37.8% since 2019
- Household spending a year
- $4B
- On personal care products and services · $1,110 a household
- Spending per listing
- $2M
- 5% above the U.S.
- Listings per 10k households
- 5.6
- 6% above the U.S.
- Population, 2025
- 9,434,123
- 0.0% since 2020
See the barbershops around any address in the Chicago-Naperville-Elgin metro area
The site report maps the barbershops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Chicago-Naperville-Elgin metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $1,110 per household (11% above the U.S. average), households in the Chicago-Naperville-Elgin metro area spend about $4B a year on personal care products and services. That works out to $2M per shop, 5% above the U.S. figure of $1.9M. The spending figure covers all personal care products and services, not only barbershops.
There are 2,051 barbershops on map listings in the Chicago-Naperville-Elgin metro area as of September 2026. 277 of them (14%) are chain locations, against 12% across the U.S. Per 10,000 households, that is 5.6, 6% above the U.S. rate of 5.3.
Official counts show 271 businesses with payroll classed as barber shops in the Chicago-Naperville-Elgin metro area in 2023, up 37.8% from 2019. That is one for every 13,446 households, against one for every 16,589 across the U.S. Another 5,633 one-person businesses have no payroll, by official counts. Since fiscal 2022, 20 SBA-backed loans worth $9M have gone to businesses classed as barber shops in the Chicago-Naperville-Elgin metro area.
Between 2020 and 2025, the population of the Chicago-Naperville-Elgin metro area held about level, against +3.1% for the U.S. The Chicago-Naperville-Elgin metro area scores 48 (lower middle) on the Groundwork market score for barbershops, ranking #208 of 387 scored metro areas and #5 of 8 scored metro areas based in Illinois.
How the Chicago-Naperville-Elgin metro area compares
The same measures for Illinois and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the barbershops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Chicago-Naperville-Elgin metro area | Illinois | U.S. |
|---|---|---|---|
| Listings per 10k households | 5.6 | 5.1 | 5.3 |
| Spending per listing | $2M | $2.1M | $1.9M |
| Households per official establishment | 13,446 | 17,131 | 16,589 |
| Official establishment growth, 2019–2023 | +37.8% | +38.0% | +28.5% |
| Population growth, 2020–2025 | 0.0% | −0.6% | +3.1% |
| Spending per household on personal care products and services | $1,110 | $1,063 | $1,005 |
| Median household income | $90,887 | $83,390 | $80,734 |
| Groundwork market score | 48 | 39 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 271+37.8% over the period
- Employees, 2023
- 955
- Annual payroll, 2023
- $31.7M
- One-person businesses, 2023
- 5,633Businesses with no payroll
- Map listings, September 2026
- 2,051277 chain locations
- Listings at the U.S. rate for this spending
- 2,146The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 20
- Amount
- $9M
SBA-backed loans to businesses classed as barber shops in the Chicago-Naperville-Elgin metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Chicago-Naperville-Elgin metro area
- Population, 2025 estimate
- 9,434,1230.0% since 2020
- Households
- 3,643,783
- Median age
- 39.6
- Homes lived in by their owners
- 66%
- Vehicles per household
- 1.6
- Land area
- 6,923 sq. mi.
- People per square mile
- 1,354
- Median household income
- $90,887
- Average household income
- $125,950
- Median home value
- $323,000
- Jobs located here
- 4,599,202
- Daytime population
- 9,509,530Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Chicago-Naperville-Elgin metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the barbershops on map listings by name and distance.
Or open the report at the center of the Chicago-Naperville-Elgin metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardBarbershops across Illinois
Every Illinois market ranked →The highest-scoring metro areas in Illinois for barbershops, numbered among those based in Illinois (a market based in another state is listed without a number), with the Chicago-Naperville-Elgin metro area marked.
Top metro areas in Illinois
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| St. Louis, MO-IL | 68 | 474 | 4.1 | $2.5M | −0.2% | #66 of 387 |
| 1Bloomington, IL | 63 | 28 | 4.0 | $2.6M | +0.1% | #91 of 387 |
| 2Champaign-Urbana, IL | 57 | 38 | 3.9 | $2.4M | +1.5% | #132 of 387 |
| 3Springfield, IL | 55 | 35 | 3.9 | $2.6M | −1.2% | #147 of 387 |
| 4Peoria, IL | 51 | 65 | 4.2 | $2.3M | −1.3% | #183 of 387 |
| 5Chicago-Naperville-Elgin, IL-IN | 48 | 2,051 | 5.6 | $2M | 0.0% | #208 of 387 |
| Cape Girardeau, MO-IL | 44 | 19 | 5.0 | $1.9M | +1.7% | #256 of 387 |
| Davenport-Moline-Rock Island, IA-IL | 44 | 91 | 5.6 | $1.7M | −0.9% | #257 of 387 |
| 6Kankakee, IL | 37 | 23 | 5.6 | $1.7M | −1.7% | #299 of 387 |
| 7Rockford, IL | 31 | 85 | 6.3 | $1.5M | −0.3% | #325 of 387 |
Other business types in the Chicago-Naperville-Elgin metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas46
- Hair salons47
- Barbershops48
- Nail salons46
- Spas and skin care48
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many barbershops are in the Chicago-Naperville-Elgin, IL-IN metro area?
As of September 2026, map listings count 2,051 barbershops in the Chicago-Naperville-Elgin metro area. 277 of them (14%) are chain locations. The listings count barbershops. Official counts show 271 businesses with payroll classed as barber shops in 2023, up 37.8% from 2019. Official counts list 5,633 one-person businesses without payroll.
How much do households in the Chicago-Naperville-Elgin, IL-IN metro area spend on personal care products and services?
About $4B a year, or $1,110 per household. That is 11% above the U.S. average (an index of 111, where 100 is the U.S. average). Spread across the 2,051 barbershops on map listings, it comes to $2M per shop. That spending covers all personal care products and services, which barbershops share with other businesses in the trade. It is estimated from the incomes of the 3,643,783 households in the Chicago-Naperville-Elgin metro area and national spending patterns by income.
How does the Chicago-Naperville-Elgin, IL-IN metro area compare with the U.S. for barbershops?
The Chicago-Naperville-Elgin metro area has 5.6 barbershops per 10,000 households, 6% above the U.S. rate of 5.3. Spending per shop is $2M, 5% above the U.S. figure of $1.9M. At the U.S. ratio of barbershops to household spending, the Chicago-Naperville-Elgin metro area would have about 2,146, against 2,051 on map listings. There is one business with payroll in the industry for every 13,446 households, against one for every 16,589 across the U.S. The official count rose 37.8% from 2019 to 2023, against +28.5% for the U.S.
How fast is the Chicago-Naperville-Elgin, IL-IN metro area growing?
Population estimates put the Chicago-Naperville-Elgin metro area at 9,434,123 people in 2025, unchanged since 2020, against +3.1% for the U.S. It has 3,643,783 households. The median household income in the Chicago-Naperville-Elgin metro area is $90,887 a year, 13% above the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Chicago-Naperville-Elgin metro area scores 48 for barbershops (lower middle), #208 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Chicago-Naperville-Elgin metro area. It maps the barbershops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for barbershops · All 56 business types in the Chicago-Naperville-Elgin metro area
Screening a site or an acquisition in the Chicago-Naperville-Elgin metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Chicago-Naperville-Elgin metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.