Groundwork

Clothing and laundry · Metro area · Idaho

Clothing and shoe stores in the Boise City, ID metro area

The clothing and shoe stores in the Boise City, ID metro area, the household spending behind them and how the market ranks against other metro areas.

Groundwork market score · out of 100

Score 75 out of 100: High

Ranked #39 of 387 scored metro areas
#2 of 6 scored metro areas based in Idaho

Listings
344
154 chain locations (45%)
Official establishments
180
−10.2% since 2019
Household spending a year
$564.6M
On clothing, shoes and related services · $1,856 a household
Spending per listing
$1.6M
29% above the U.S.
Listings per 10k households
11.3
30% below the U.S.
Population, 2025
864,243
+12.2% since 2020

See the clothing and shoe stores around any address in the Boise City metro area

The site report maps the clothing and shoe stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Boise City metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

At $1,856 per household (10% below the U.S. average), households in the Boise City metro area spend about $564.6M a year on clothing, shoes and related services. Spread across 344 clothing and shoe stores, that is $1.6M per store, 29% above the U.S. figure of $1.3M. The spending figure covers all clothing, shoes and related services, not only clothing and shoe stores.

There are 344 clothing and shoe stores on map listings in the Boise City metro area as of September 2026. Chain locations make up 45% of them, against 44% across the U.S. That comes to 11.3 for every 10,000 households, 30% below the U.S. rate of 16.2.

The official count of businesses with payroll classed as clothing and shoe stores in the Boise City metro area was 180 in 2023, down 10.2% from 2019. That is one for every 1,690 households, against one for every 1,273 across the U.S. Official counts list 511 one-person businesses without payroll. Since fiscal 2022, 19 SBA-backed loans worth $3.4M have gone to businesses classed as clothing and shoe stores in the Boise City metro area.

Between 2020 and 2025, the population of the Boise City metro area grew 12.2%, faster than the U.S. (+3.1%). For clothing and shoe stores, the Boise City metro area has a Groundwork market score of 75 (high): #39 of 387 scored metro areas and #2 of 6 scored metro areas based in Idaho. That puts it in the top quarter of metro areas.

How the Boise City metro area compares

The same measures for Idaho and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing and shoe stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Clothing and shoe stores in Boise City, ID metro area compared with Idaho and the U.S.
MeasureBoise City metro areaIdahoU.S.
Listings per 10k households11.312.016.2
Spending per listing$1.6M$1.5M$1.3M
Households per official establishment1,6901,7431,273
Official establishment growth, 2019–2023−10.2%−8.9%−12.2%
Population growth, 2020–2025+12.2%+9.8%+3.1%
Spending per household on clothing, shoes and related services$1,856$1,756$2,055
Median household income$85,987$77,800$80,734
Groundwork market score7568

Official counts and lending

Businesses

Official establishments, 2019 to 2023
180−10.2% over the period
Employees, 2023
2,587
Annual payroll, 2023
$53.9M
One-person businesses, 2023
511Businesses with no payroll
Map listings, September 2026
344154 chain locations
Listings at the U.S. rate for this spending
444The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
19
Amount
$3.4M

SBA-backed loans to businesses classed as clothing and shoe stores in the Boise City metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Boise City metro area

Population, 2025 estimate
864,243+12.2% since 2020
Households
304,187
Median age
38.7
Homes lived in by their owners
73%
Vehicles per household
2.1
Land area
11,767 sq. mi.
People per square mile
69
Median household income
$85,987+42.0% vs. 2015–2019, before inflation
Average household income
$113,865
Median home value
$468,900
Jobs located here
391,939
Daytime population
824,168Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Boise City metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing and shoe stores on map listings by name and distance.

Or open the report at the center of the Boise City metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Clothing and shoe stores across Idaho

Every Idaho market ranked →

The highest-scoring metro areas in Idaho for clothing and shoe stores, numbered among those based in Idaho (a market based in another state is listed without a number), with the Boise City metro area marked.

Top metro areas in Idaho

Metro areas in Idaho ranked for clothing and shoe stores by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Coeur d’Alene, ID757310.3$1.7M+11.0%#38 of 387
2Boise City, ID7534411.3$1.6M+12.2%#39 of 387
Logan, UT-ID606613.4$1.3M+8.8%#132 of 387
3Lewiston, ID-WA582810.5$1.6M+1.5%#144 of 387
4Pocatello, ID475115.2$1.1M+4.9%#227 of 387
5Idaho Falls, ID388916.0$1.1M+9.8%#278 of 387
6Twin Falls, ID347717.9$923K+8.1%#298 of 387

Other business types in the Boise City metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many clothing and shoe stores are in the Boise City, ID metro area?

As of September 2026, map listings count 344 clothing and shoe stores in the Boise City metro area. 154 of them (45%) are chain locations. The listings count clothing, shoe and accessory stores and boutiques. Official counts show 180 businesses with payroll classed as clothing and shoe stores in 2023, down 10.2% from 2019. Official counts also show 511 one-person businesses without payroll.

How much do households in the Boise City, ID metro area spend on clothing, shoes and related services?

About $564.6M a year, or $1,856 per household. That is 10% below the U.S. average (an index of 90, where 100 is the U.S. average). Spread across the 344 clothing and shoe stores on map listings, it comes to $1.6M per store. That spending covers all clothing, shoes and related services, which clothing and shoe stores share with other businesses in the trade. It is estimated from the incomes of the 304,187 households in the Boise City metro area and national spending patterns by income.

How does the Boise City, ID metro area compare with the U.S. for clothing and shoe stores?

The Boise City metro area has 11.3 clothing and shoe stores per 10,000 households, 30% below the U.S. rate of 16.2. Spending per store is $1.6M, 29% above the U.S. figure of $1.3M. At the U.S. ratio of clothing and shoe stores to household spending, the Boise City metro area would have about 444, against 344 on map listings. There is one business with payroll in the industry for every 1,690 households, against one for every 1,273 across the U.S. The official count fell 10.2% from 2019 to 2023, against −12.2% for the U.S.

How fast is the Boise City, ID metro area growing?

Population estimates put the Boise City metro area at 864,243 people in 2025, up 12.2% since 2020, faster than the U.S. (+3.1%). It has 304,187 households. Median household income in the Boise City metro area is $85,987, 7% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 42.0%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Boise City metro area scores 75 for clothing and shoe stores (high), #39 of 387 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Boise City metro area. It maps the clothing and shoe stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for clothing and shoe stores · All 56 business types in the Boise City metro area

Screening a site or an acquisition in the Boise City metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Boise City metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.