Groundwork

Clothing and laundry · Metro area · Idaho

Clothing, shoe and laundry businesses in the Boise City, ID metro area

Competitor counts, household spending and official business counts for clothing, shoe and laundry businesses in the Boise City, ID metro area, set against other metro areas and the U.S.

Groundwork market score · out of 100

Score 73 out of 100: Upper middle

Ranked #46 of 387 scored metro areas
#2 of 6 scored metro areas based in Idaho

Listings
508
200 chain locations (39%)
Official establishments
224
−4.8% since 2019
Household spending a year
$564.6M
On clothing, shoes and related services · $1,856 a household
Spending per listing
$1.1M
26% above the U.S.
Listings per 10k households
16.7
28% below the U.S.
Population, 2025
864,243
+12.2% since 2020

See the clothing, shoe and laundry businesses around any address in the Boise City metro area

The site report maps the clothing, shoe and laundry businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Boise City metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 508 clothing, shoe and laundry businesses in the Boise City metro area. 200 of them (39%) are chain locations, against 37% across the U.S. That comes to 16.7 for every 10,000 households, 28% below the U.S. rate of 23.3.

At $1,856 per household (10% below the U.S. average), households in the Boise City metro area spend about $564.6M a year on clothing, shoes and related services. Spread across 508 clothing, shoe and laundry businesses, that is $1.1M per business, 26% above the U.S. figure of $880K.

Official counts show 224 businesses with payroll classed as clothing and shoe stores, laundromats and dry cleaners in the Boise City metro area in 2023, down 4.8% from 2019. That is one for every 1,358 households, against one for every 1,008 across the U.S. Official counts list 525 one-person businesses without payroll. Since fiscal 2022, 22 SBA-backed loans worth $4.8M have gone to businesses classed as clothing and shoe stores, laundromats and dry cleaners in the Boise City metro area.

Population estimates put the population change in the Boise City metro area from 2020 to 2025 at +12.2%, faster than the U.S. (+3.1%). The Groundwork market score for clothing, shoe and laundry businesses in the Boise City metro area is 73 (upper middle), #46 of 387 scored metro areas and #2 of 6 scored metro areas based in Idaho. That puts it in the top quarter of metro areas.

How the Boise City metro area compares

The same measures for Idaho and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing, shoe and laundry businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Clothing, shoes and laundry in Boise City, ID metro area compared with Idaho and the U.S.
MeasureBoise City metro areaIdahoU.S.
Listings per 10k households16.717.323.3
Spending per listing$1.1M$1M$880K
Households per official establishment1,3581,4401,008
Official establishment growth, 2019–2023−4.8%−4.4%−12.0%
Population growth, 2020–2025+12.2%+9.8%+3.1%
Spending per household on clothing, shoes and related services$1,856$1,756$2,055
Median household income$85,987$77,800$80,734
Groundwork market score7370

Official counts and lending

Businesses

Official establishments, 2019 to 2023
224−4.8% over the period
Employees, 2023
2,881
Annual payroll, 2023
$61.4M
One-person businesses, 2023
525Businesses with no payroll
Map listings, September 2026
508200 chain locations
Listings at the U.S. rate for this spending
641The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
22
Amount
$4.8M

SBA-backed loans to businesses classed as clothing and shoe stores, laundromats and dry cleaners in the Boise City metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Boise City metro area

Population, 2025 estimate
864,243+12.2% since 2020
Households
304,187
Median age
38.7
Homes lived in by their owners
73%
Vehicles per household
2.1
Land area
11,767 sq. mi.
People per square mile
69
Median household income
$85,987+42.0% vs. 2015–2019, before inflation
Average household income
$113,865
Median home value
$468,900
Jobs located here
391,939
Daytime population
824,168Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Boise City metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing, shoe and laundry businesses on map listings by name and distance.

Or open the report at the center of the Boise City metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Clothing, shoes and laundry across Idaho

Every Idaho market ranked →

The highest-scoring metro areas in Idaho for clothing, shoe and laundry businesses, numbered among those based in Idaho (a market based in another state is listed without a number), with the Boise City metro area marked.

Top metro areas in Idaho

Metro areas in Idaho ranked for clothing, shoe and laundry businesses by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Coeur d’Alene, ID7510715.0$1.2M+11.0%#34 of 387
2Boise City, ID7350816.7$1.1M+12.2%#46 of 387
Logan, UT-ID678517.2$1M+8.8%#79 of 387
3Lewiston, ID-WA623814.2$1.2M+1.5%#112 of 387
4Pocatello, ID496820.2$806K+4.9%#213 of 387
5Idaho Falls, ID4012021.6$817K+9.8%#270 of 387
6Twin Falls, ID3810825.1$658K+8.1%#285 of 387

Other business types in the Boise City metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many clothing, shoe and laundry businesses are in the Boise City, ID metro area?

The Boise City metro area has 508 clothing, shoe and laundry businesses on map listings as of September 2026. 200 of them (39%) are chain locations. The listings count clothing, shoe and jewelry stores, laundromats and dry cleaners. Official counts show 224 businesses with payroll classed as clothing and shoe stores, laundromats and dry cleaners in 2023, down 4.8% from 2019. Official counts also show 525 one-person businesses without payroll.

How much do households in the Boise City, ID metro area spend on clothing, shoes and related services?

About $564.6M a year, or $1,856 per household. That is 10% below the U.S. average (an index of 90, where 100 is the U.S. average). Spread across the 508 clothing, shoe and laundry businesses on map listings, it comes to $1.1M per business. It is estimated from the incomes of the 304,187 households in the Boise City metro area and national spending patterns by income.

How does the Boise City, ID metro area compare with the U.S. for clothing, shoe and laundry businesses?

The Boise City metro area has 16.7 clothing, shoe and laundry businesses per 10,000 households, 28% below the U.S. rate of 23.3. Spending per business is $1.1M, 26% above the U.S. figure of $880K. At the national ratio of clothing, shoe and laundry businesses to household spending, the Boise City metro area would have about 641, against 508 on map listings. There is one business with payroll in the industry for every 1,358 households, against one for every 1,008 across the U.S. The official count fell 4.8% from 2019 to 2023, against −12.0% for the U.S.

How fast is the Boise City, ID metro area growing?

Population estimates put the Boise City metro area at 864,243 people in 2025, up 12.2% since 2020, faster than the U.S. (+3.1%). It has 304,187 households. Median household income in the Boise City metro area is $85,987, 7% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 42.0%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Boise City metro area scores 73 for clothing, shoe and laundry businesses (upper middle), #46 of 387 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Boise City metro area. It maps the clothing, shoe and laundry businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for clothing, shoe and laundry businesses · All 56 business types in the Boise City metro area

Screening a site or an acquisition in the Boise City metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Boise City metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.